The Marketing group within Erasmus School of Economics consists of leading marketing researchers and educators. The group aims to be a leading marketing science group in Europe in terms of research output and impact on the theory and practice.

The group conducts research in marketing with a quantitative modeling orientation and addresses important substantive areas such as Marketing and Innovation, Marketing Decision-Making and Preference Measurement, Pharmaceutical Marketing and Marketing Models.

Our staff consistently publishes in top marketing journals such as Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing. An overview of the publications of the group can be found on the publications page.

Members of the Marketing group are active members of the Erasmus Research Institute of Management (ERIM) and the Tinbergen Institute (TI).

Join our team

The marketing group is currently in an expansion phase. Scholars interested in doing state-of-the-art research in a stimulating environment are invited to contact our group.

Relevance to society

Most of our research addresses issues that are of direct relevance for consumers and marketers. Many of our research projects take place in close cooperation with companies in practice. Our faculty work closely with several industry partners through ECMI institute. A main purpose of ECMI is to expand on industry (co-)funded academic research and research co-creation with business in the area of marketing and innovations.

Together with the Erasmus Medical Centre, research is conducted that connects objective measures and self-stated reports of “bad” behaviours. In the domain of pensions and insurances, industry co-funded research projects cover the area of risk communication and financial product differentiation. Tools to measure risk preferences are developed in cooperation with industry, and are being implemented by industry partners such as Achmea and Robeco.

Collaboration projects

In the data science area, research is conducted together with industry partners on understanding and improving personalisation in online customer interactions. For inquiries about industry-academia collaboration projects, please contact our office manager.

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