Stremersch, S., Dekimpe, M. G., Goldenberg, J., Kannan, P. K., Muller, E., Pauwels, K. H., Rust, R. T., Schreier, M. & Steenkamp, J.-B., 2026, In: International Journal of Research in Marketing.17 p.
Research output: Contribution to journal › Article › Academic › peer-review