Recent publications

Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo

Bellet, C. S., Dubois, D. & Godart, F., Jun 2025, In: Management Science. 71, 6, p. 4533-5418 27 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Bible of publishing: a perspective inspired by Don Lehmann

Stremersch, S., Dekimpe, M. G., Goldenberg, J., Kannan, P. K., Muller, E., Pauwels, K. H., Rust, R. T., Schreier, M. & Steenkamp, J.-B., 2026, In: International Journal of Research in Marketing. 17 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Weekend Effect in Online Reviews

Bayerl, A., Schoenmueller, V., Goldenberg, J. & Stahl, F., Apr 2026, In: Journal of Marketing Research. 63, 2, p. 211-233 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry

Landsman, V. & Stremersch, S., Apr 2026, In: Journal of Marketing Research. 63, 2, p. 298-321 24 p.

Research output: Contribution to journal › Article › Academic › peer-review

Regulating robo-advice for consumers’ financial decisions: The interplay between algorithm quality & digital choice architecture

Dellaert, B. G. C., Baker, T. & Johnson, E. J., 29 Oct 2024, (E-pub ahead of print) In: Behavioral Science and Policy. 10, 2, p. 1-7 7 p.

Research output: Contribution to journal › Article › Academic › peer-review

Consumer Financial Self-Disclosure Online: Positive Affect Trumps Perceived Privacy Risks in Personal Customer Portals

Demmers, J., Dellaert, B. G. C. & Rotaru, K., Jul 2025, In: Advances in Consumer Research. 10, 3, p. 277-289 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections

Korkames, J., Stanley, T. & Stremersch, S., Mar 2026, In: International Journal of Research in Marketing. 43, 1, p. 131-151 21 p.

Research output: Contribution to journal › Article › Academic › peer-review

How Retailers Respond When Brands Start Selling Direct

Van Crombrugge, M., Cleeren, K. & Breugelmans, E., 28 Mar 2025, In: Harvard Business Review (digital).

Research output: Contribution to journal › Article › Professional

Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England

Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B. & Cornelsen, L., 1 Mar 2025, In: Appetite. 207, 107894.

Research output: Contribution to journal › Article › Academic › peer-review