Recent publications

Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo

Bellet, C. S., Dubois, D. & Godart, F., Jun 2025, In: Management Science. 71, 6, p. 4533-5418 27 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Weekend Effect in Online Reviews

Bayerl, A., Schoenmueller, V., Goldenberg, J. & Stahl, F., Apr 2026, In: Journal of Marketing Research. 63, 2, p. 211-233 23 p.

Research output: Contribution to journal › Article › Academic › peer-review

The Effects of Mergers and Acquisitions on Marketing Decisions and Effectiveness: Evidence from the Biopharma Industry

Landsman, V. & Stremersch, S., Apr 2026, In: Journal of Marketing Research. 63, 2, p. 298-321 24 p.

Research output: Contribution to journal › Article › Academic › peer-review

Regulating robo-advice for consumers’ financial decisions: The interplay between algorithm quality & digital choice architecture

Dellaert, B. G. C., Baker, T. & Johnson, E. J., 29 Oct 2024, (E-pub ahead of print) In: Behavioral Science and Policy. 10, 2, p. 1-7 7 p.

Research output: Contribution to journal › Article › Academic › peer-review

Consumer Financial Self-Disclosure Online: Positive Affect Trumps Perceived Privacy Risks in Personal Customer Portals

Demmers, J., Dellaert, B. G. C. & Rotaru, K., Jul 2025, In: Advances in Consumer Research. 10, 3, p. 277-289 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections

Korkames, J., Stanley, T. & Stremersch, S., Mar 2026, In: International Journal of Research in Marketing. 43, 1, p. 131-151 21 p.

Research output: Contribution to journal › Article › Academic › peer-review

How Retailers Respond When Brands Start Selling Direct

Van Crombrugge, M., Cleeren, K. & Breugelmans, E., 28 Mar 2025, In: Harvard Business Review (digital).

Research output: Contribution to journal › Article › Professional

Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England

Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B. & Cornelsen, L., 1 Mar 2025, In: Appetite. 207, 107894.

Research output: Contribution to journal › Article › Academic › peer-review

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Muller, E., Shapira, D., Yang, J. & Zhang, L., 24 Jan 2025, In: Journal of the Academy of Marketing Science. 53, 1, p. 4-28 25 p.

Research output: Contribution to journal › Article › Academic › peer-review