Recent publications

Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections

Stremersch, S., Korkames, J. & Stanley, T., 7 Apr 2025, In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

How Retailers Respond When Brands Start Selling Direct

Van Crombrugge, M., Cleeren, K. & Breugelmans, E., 28 Mar 2025, In: Harvard Business Review (digital).

Research output: Contribution to journal › Article › Professional

Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England

Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B. & Cornelsen, L., 1 Mar 2025, In: Appetite. 207, 107894.

Research output: Contribution to journal › Article › Academic › peer-review

The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers

Van Crombrugge, M. & Stremersch, S., 2025, In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

Retailer marketing mix response when launching a direct channel: Not all retailers are alike

Van Crombrugge, M., Breugelmans, E., Cleeren, K. & Neslin, S. A., 14 Feb 2025, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.

Research output: Contribution to journal › Article › Academic › peer-review

Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo

Bellet, C. S., Dubois, D. & Godart, F., 23 Sept 2024, In: Management Science.

Research output: Contribution to journal › Article › Academic › peer-review

Does Inequality Affect the Needs of the Poor?

Bellet, C. S. & Colson-Sihra, E., 25 Jan 2025, In: Journal of the European Economic Association. 37 p.

Research output: Contribution to journal › Article › Academic › peer-review

Engagement in platform markets: A (video) game changer?

Van Crombrugge, M. & Stremersch, S., 4 Mar 2025, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.

Research output: Contribution to journal › Article › Academic › peer-review