Recent publications

Regulating robo-advice for consumers’ financial decisions: The interplay between algorithm quality & digital choice architecture

Dellaert, B. G. C., Baker, T. & Johnson, E. J., 29 Oct 2024, (E-pub ahead of print) In: Behavioral Science and Policy. 10, 2, p. 1-7 7 p.

Research output: Contribution to journal › Article › Academic › peer-review

Consumer Financial Self-Disclosure Online: Positive Affect Trumps Perceived Privacy Risks in Personal Customer Portals

Demmers, J., Dellaert, B. G. C. & Rotaru, K., 4 Apr 2025, (E-pub ahead of print) In: Journal of the Association for Consumer Research. 10, 3, p. 277-289 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

Meta-Analysis of Advertising Effectiveness: New Insights from Improved Bias Corrections

Stremersch, S., Korkames, J. & Stanley, T., 7 Apr 2025, In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

How Retailers Respond When Brands Start Selling Direct

Van Crombrugge, M., Cleeren, K. & Breugelmans, E., 28 Mar 2025, In: Harvard Business Review (digital).

Research output: Contribution to journal › Article › Professional

Impact of calorie labelling on online takeaway food choices: An online Menu-Based Choice Experiment in England

Tanasache, O. A., Law, C., Smith, R. D., Cummins, S., de Bekker-Grob, E. W., Swait, J., Donkers, B. & Cornelsen, L., 1 Mar 2025, In: Appetite. 207, 107894.

Research output: Contribution to journal › Article › Academic › peer-review

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Muller, E., Shapira, D., Yang, J. & Zhang, L., 24 Jan 2025, In: Journal of the Academy of Marketing Science. 53, p. 4-28

Research output: Contribution to journal › Article › Academic › peer-review

The rise of the subscription model in the video game console industry: Unveiling the commercial consequences for platform owners and video game sellers

Van Crombrugge, M. & Stremersch, S., 2025, In: International Journal of Research in Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

Retailer marketing mix response when launching a direct channel: Not all retailers are alike

Van Crombrugge, M., Breugelmans, E., Cleeren, K. & Neslin, S. A., 14 Feb 2025, (E-pub ahead of print) In: Journal of the Academy of Marketing Science.

Research output: Contribution to journal › Article › Academic › peer-review

Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo

Bellet, C. S., Dubois, D. & Godart, F., 23 Sept 2024, In: Management Science. 71, 6, p. 4915-4941 27 p.

Research output: Contribution to journal › Article › Academic › peer-review

Does Inequality Affect the Needs of the Poor?

Bellet, C. S. & Colson-Sihra, E., 25 Jan 2025, In: Journal of the European Economic Association. 37 p.

Research output: Contribution to journal › Article › Academic › peer-review