All about Societal Impact of AI (AiPact)

Augmented humanity and society with artificial intelligence
Een hoop gloeilampen

This Erasmus Initiative aims for innovative and interdisciplinary research and education in AI that places people and society centre stage. Together with key stakeholders we set the expectations for implementations of AI benefiting society. Through setting the expectations we seek to engage the public with the rapidly evolving integration of AI in society. We focus on four key domains of our society, tackling cross-cutting hot topics such as urban AI, AI street art, sustainability, equal opportunities, diversity and inclusion.


AI in arts and culture

The use of Artificial Intelligence promises a transition to open and inclusive arts and sciences practices. The leading question in this programme line is how the use of Artificial Intelligence in art can create new opportunities for individuals, organisations, and systems to unlock their full potential with Artificial Intelligence.


We consider AI in arts and culture as an object of study as well as a living lab to foster creativity, engagement, and sympathy – all necessary to set the expectations for AI to benefit people and society.

Group of students look through a plastic screen

AI in communication and change

The use of Artificial Intelligence in media and communication promises unprecedented opportunities for social and behavioural change. Our leading question is how the benefits of digital media technology can be used optimally, while keeping potential risks at a minimum. We focus on strategic and popular communication.


We investigate how ‘cognitive communication’ can contribute to a healthy, fulfilling, and sustainable lifestyle and living environment. We consider AI as an object of study, as well as a tool for innovative research, education, and societal impact.

Health AI future

AI in healthcare policy and management

The use of AI in health promises the transition to a sustainable, empowered, and inclusive health system. Our research and teaching investigate the transition of healthcare with AI from a societal perspective. This programme line takes a reflective rather than an instrumental approach.


We reflect on what is means to shift patient journeys and provider reward systems from managing the bad (disease) to managing the good (health).

On the meso-level we reflect on what development of integrated public health that can provide personalised prevention entails. On the micro-level we reflect on how healthcare professionals develop new skills and new roles.


AI in work and labour

AI-based solutions are gaining importance in organisational life, dramatically changing work practices and relationships. On the macro-level this means, for example, data-driven decision making and services, while on the micro level, automation could enhance workplace safety. This thematic line takes a human-centred approach.


We focus on the opportunities of close collaboration between humans and machines while mitigating the challenges.

Our research and teaching will investigate new ways of organizing and new work practices that can enhance the safety and well-being of all employees. As such, this programme line aims to contribute to an inclusive future of work.


We focus on ensuring human augmentation with AI – AI that works in a manner consistent with the expectations of individual citizens and society. We embrace a multidisciplinary and multimethod approach, including data science, citizen science and living labs. Moreover, we create new opportunities for citizens, students, scholars, and organisations to unlock their full potential with AI as co-worker and trusted advisor.


The Erasmus Initiative ‘Societal Impact of AI’ (AiPact) is embedded in the Erasmus Centre for Data Analytics (ECDA). We are building structural collaborations with Erasmus MC, TU Delft and the city of Rotterdam, for example, by linking to the initiatives Centre for Bold Cities, Cultuurcampus Rotterdam, Resilient Delta, Healthy Start, and Convergence for Health and Technology.

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Follow the Erasmus AiPact LinkedIn and the events calendar for the latest updates on AI and society!

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