Biography
Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY). Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world. For more information please visit my website.
Rotterdam School of Management, Erasmus University
- genevsky@rsm.nl
More information
Work
- Alexander Genevsky, Lester Tong & Brian Knutson (2025) - Neuroforecasting reveals generalizable components of choice - PNAS Nexus, 4 (2) - doi: 10.1093/pnasnexus/pgaf029 - [link]
- Alexander Genevsky & Maarten Boksem (2025) - Applications in Consumer Neuroscience: Decoding and Neuroforecasting - [link]
- E Asutay, Alexander Genevsky, P Slovic & D Vastfjall (2022) - Affective context and its uncertainty drive momentary affective experience. - Emotion - doi: 10.1037/emo0000912 - [link]
- Alexander Genevsky & C Yoon (2022) - Neural basis of consumer decision making and neuroforecasting - doi: 10.1037/0000262-027
- E Asutay, Alexander Genevsky, LF Barret, JP Hamilton, P Slovic & D Vastfjall (2021) - Affective calculus: The construction of affect through information integration over time - Emotion - doi: 10.1037/emo0000681 - [link]
- L Tong, Y Acikalin, Alexander Genevsky, B Shiv & B Knutson (2020) - Brain activity forecasts video engagement in an internet attention market - Proceedings of the National Academy of Sciences of the U.S.A., 117 (12), 6936-6941 - doi: 10.1073/pnas.1905178117 - [link]
- B Kim, Alexander Genevsky, B Knutson & J Tsai (2020) - Culturally-valued facial expressions enhance loan request success - Emotion, 20 (7), 1137-1153 - doi: 10.1037/emo0000642 - [link]
- B Knutson & Alexander Genevsky (2018) - Neuroforecasting aggregate choice - Current Directions in Psychological Science, 27 (2), 110-115 - doi: 10.1177/0963721417737877 - [link]
- Alexander Genevsky (2017) - Can neuroforecasting predict market behaviour? - RSM Discovery - Management Knowledge, 32 (4), 17-19 - [link]
- Alexander Genevsky, Carolyn Yoon & B Knutson (2017) - When brain beats behavior: neuroforecasting crowdfunding outcomes - Journal of Neuroscience, 37 (36), 8625-8634 - doi: 10.1523/JNEUROSCI.1633-16.2017 - [link]
- Alexander Genevsky (8 maart 2024) - Consumer Psychology of Sustainability and Fast Fashion
- Alexander Genevsky (18 oktober 2023) - Predicting the Hits Using AI and Neuroscience
- Alexander Genevsky (11 september 2021) - De fast-fashionfuik
- Alexander Genevsky (11 juni 2021) - Fast Fashion - The underside of low-cost fashion
- Alexander Genevsky (6 april 2018) - Studio Erasmus @ IFFR - How do you look for desire on a fMRI-scan?
Marketing Management
- Level
- bachelor 1
- Year Level
- bachelor 1
- Year
- 2024
- Course Code
- BT1203
