dr. (Alexander) A Genevsky

dr. (Alexander) A Genevsky
Assistant professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Email
genevsky@rsm.nl

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Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY).  Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world.  For more information please visit my website.

Business Management

Level
bachelor 3
Year
2021
Year Level
bachelor 3
Course Code
B3MIN1054

Neuroeconomics

Year
2021
Year Level
bachelor 3, bachelor, bachelor 3
Course Code
B3MIN1018

Marketing Management

Year
2021
Year Level
bachelor 1, pre-master
Course Code
BT1203

  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience

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