dr. (Alexander) A. Genevsky

Assistant Professor RSM - Rotterdam School of Management Department of Marketing Management
Erasmus University Rotterdam
T 10-34

Latest academic publication

B. Knutson & A. Genevsky (2018). Neuroforecasting aggregate choice. Current Directions in Psychological Science, 27 (2), 110-115. doi: 10.1177/0963721417737877[go to publisher's site]

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Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY). 

Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world. 

For more information please visit my website


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam