Gabriele Paolacci is Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. Gabriele joined RSM after his graduate studies at Ca' Foscari University of Venice (where he got his PhD) and at Ross School of Business, University of Michigan. In his research, Gabriele's research focuses on consumer judgment and decision-making and on the methodology of data collection in behavioral research. His research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Psychological Science, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, Trends in Cognitive Sciences. He is a recipient of a VENI research grant, and currently teaches Managerial Decision-Making and Negotiation (M.Sc.) and Influencing People: Psychology and Practice (undergraduate).