- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- M8-48
- Telephone
- 0615454184
- izabela.derda@eshcc.eur.nl
More information
Profile
Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her PhD in Media Studies from SWPS University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles, where she worked under the supervision of prof. Joseph Taplin and prof. Henry Jenkins.
Her PhD dissertation examined the development of branded content as a complex multi-sided process occurring between participating actors, technology and media platforms, bringing a novel perspective that considered not only changes in media consumption per se but studying them as a type of circulation that does not separate technology, humans, and brands.
Her research interests lie in the investigation of the media as a practice, including networks, relationships and dynamics between the involved stakeholders, experience design and media production practices.
She is highly interested in how new technologies (like artificial intelligence, computational narrative intelligence, augmented reality and immersive solutions) influence the storytelling design and are able to enhance consumers experiences to meet their cognitive abilites and drive higher engagement and satisfaction. She currently investigates these issues under her KIEM-funded project "Smarfitification of audience experience".
Izabela is also a multi-award-winning media producer and advertising expert. She has spoken on numerous panels and has sit juries of major advertising festivals including Cannes Lions, Eurobest, Cristal Festival and Clio Awards.
- I.M. Derda (2020). At the Intersection of Interests: Evolving Creative Processes and New Agency-Media Dynamics. Creative Industries Journal. doi: 10.1080/17510694.2020.1738692
- P. Szalaty & I.M. Derda (2020). “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development. International Journal of Marketing, Communication and New Media ((IJMCNM), 8 (14), 45-69.
- I.M. Derda (2019). Advertising content acquisition through crowdsourcing platforms. Case study. Zarzadzanie w Kulturze, 20 (1). doi: 10.4467/20843976ZK.19.003.10336
- I.M. Kurczewska (2014). The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign. Zarzadzanie w Kulturze, 15 (2), 169-179. doi: 10.4467/20843976ZK.14.014.2222
- I.M. Kurczewska (2013). The Road to Interactivity. The Influence of Media Convergence on Talent Show Programs. Kultura Popularna, 8 (4), 4-13. doi: 10.5604/16448340.1109970
- I.M. Derda (2020). Od zaangazowania do immersji w aktywacjach sportowych (From engagement to immersion in sports activations). In P. Godlewski & P. Matecki (Eds.), Marketing Sportowy. Profesjonalne Zarzadzanie w Sporcie (Sports Marketing. Professional Management is Sports) (Marketing Sportowy). Poznan: SportWin
- I.M. Derda (2018). Potted history of Content in modern electronic media. In L. Dzamic & J. Kirby (Eds.), The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions. London, New York: Kogan Page
- I.M. Derda (2019, december 2). Spreadability, circulation and distribution. Erasmus University, Rotterdam, Guest Lecture for the IBCoM Course 'Digital Content'.
- I.M. Derda (2015, december 10). Putting distribution at the heart of branded content startegy (panel). Courchevel, France, Cristial Festival.
- I.M. Derda & J. Feldman (2014, november 20). Fans Passions Brands - Football Fans' Logics of Engagement. Warsaw, Organic Marketing, Havas Media Group Conference.
- I.M. Derda, T. Feustel & Z. Popoli (2020). From “just a collection of objects” to “only tech show off”: Grasping a change and unpacking design approaches to multisensorial immersive exhibitions. Museum Exhibition Design Histories and Futures Conference: University of Brighton, UK (2020, september 1 - 2020, september 11).
- I.M. Derda (2015). Wandering in the fog of concepts continued, or on the vague framework of content categories. Best of Branded Content Marketing: .
- I.M. Derda (2015). Brandarit (Buy This). Case Study. Best of Branded Content Marketing: .
Methods of Media Research I
- Title
- Methods of Media Research I
- Year
- 2020
- Year level
- MA
Internship
- Title
- Internship
- Year
- 2020
- Year level
- BA-2
Master Class
- Title
- Master Class
- Year
- 2020
- Year level
- MA, MA, MA, MA
Master's Thesis Media Studies
- Title
- Master's Thesis Media Studies
- Year
- 2020
- Year level
- MA, MA, MA, MA
Com. Technologies and their Impacts
- Title
- Com. Technologies and their Impacts
- Year
- 2020
- Year level
- BA-1
Marketing Media and Entertainment
- Title
- Marketing Media and Entertainment
- Year
- 2020
- Year level
- MA, MA
Digital Content
- Title
- Digital Content
- Year
- 2020
- Year level
- BA-2
Lecturer
- University
- Erasmus University Rotterdam
- School
- Erasmus School of History, Culture and Communication
- Department
- Department of Media and Communication
- Country
- The Netherlands
- Telephone
- 0615454184