dr. (Izabela) IM Derda
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- M8-48
- Telephone
- 0615454184
- izabela.derda@eshcc.eur.nl
Profile
Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her Ph.D. in Media Studies from University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles.
Her research interests lie in the investigation of the influence of persuasive communication on consumers behavior, algorithmic solutions in transmedia storytelling and experience design, and media product practices. Her Ph.D. dissertation examines the development of branded content as a complex brand-consumer-medium process.
Izabela is also a multi-award winning media…
Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her Ph.D. in Media Studies from University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles.
Her research interests lie in the investigation of the influence of persuasive communication on consumers behavior, algorithmic solutions in transmedia storytelling and experience design, and media product practices. Her Ph.D. dissertation examines the development of branded content as a complex brand-consumer-medium process.
Izabela is also a multi-award winning media producer and advertising specialist. She has spoken on numerous panels and has sit juries of major advertising festivals including Cannes Lions, Eurobest, Cristal Festival and Clio Awards.
- I.M. Derda (2019). Advertising content acquisition through crowdsourcing platforms. Case study. Zarzadzanie w Kulturze, 20 (1). doi: 10.4467/20843976ZK.19.003.10336
- I.M. Kurczewska (2014). The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign. Zarzadzanie w Kulturze, 15 (2), 169-179.
- I.M. Kurczewska (2013). The Road to Interactivity. The Influence of Media Convergence on Talent Show Programs. Kultura Popularna, 8 (4), 4-13. doi: 10.5604/16448340.1109970
- I.M. Derda (2020). Immersja, czyli co? Od zaangazowania do immersji w aktywacjach sportowych (Immersion, so what? From engagement to immersion in sports activations). In P. Godlewski & P. Matecki (Eds.), Marketing Sportowy (Sports Marketing) (Marketing Sportowy). Poznan: SportWin
- I.M. Derda (2018). Potted history of Content in modern electronic media. In L. Dzamic & J. Kirby (Eds.), The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions. London, New York: Kogan Page
- I.M. Derda (2019, december 2). Spreadability, circulation and distribution. Erasmus University, Rotterdam, Guest Lecture for the IBCoM Course 'Digital Content'.
- I.M. Derda (2015, december 10). Putting distribution at the heart of branded content startegy (panel). Courchevel, France, Cristial Festival.
- I.M. Derda & J. Feldman (2014, november 20). Fans Passions Brands - Football Fans' Logics of Engagement. Warsaw, Organic Marketing, Havas Media Group Conference.
- I.M. Derda (2015). Wandering in the fog of concepts continued, or on the vague framework of content categories. Best of Branded Content Marketing: .
- I.M. Derda (2015). Brandarit (Buy This). Case Study. Best of Branded Content Marketing: .
Com. Technologies and their Impacts
- Title
- Com. Technologies and their Impacts
- Year
- 2019
- Year level
- (BA-1)
Communication and Organizations
- Title
- Communication and Organizations
- Year
- 2019
- Year level
- (BA-1) (Pre-master)
Digital Content
- Title
- Digital Content
- Year
- 2019
- Year level
- (BA-2)
Internship
- Title
- Internship
- Year
- 2019
- Year level
- (BA-2)
Methods of Media Research I (MCI)
- Title
- Methods of Media Research I (MCI)
- Year
- 2019
- Year level
- (MA)
Marketing Media and Entertainment
- Title
- Marketing Media and Entertainment
- Year
- 2019
- Year level
- (MA) (MA)
Master's Thesis
- Title
- Master's Thesis
- Year
- 2019
- Year level
- (MA) (MA) (MA) (MA)
Lecturer
- University
- Erasmus University Rotterdam
- School
- Erasmus School of History, Culture and Communication
- Department
- Department of Media and Communication
- Country
- The Netherlands
- Telephone
- 0615454184