Biography
Izabela Derda, Ph. D., is an Assistant Professor in Media & Creative Industries at the Media & Communication Department.
Her early background lies in media practice, having obtained an M.A. in film and TV producing in Poland, as well as graduated from a certificate program in business and management of entertainment at UCLA, Los Angeles.
Izabela's research interests lie in the investigation of the media as a practice, including networks, relationships, and dynamics between the involved creative stakeholders – that is, storytelling and experience design and media production practices. And specifically: 1) how emerging technologies affect co-creative practices and experience design; 2) advertising as a complex multi-sided process occurring between participating actors that considers not only changes in media production and consumption per se but studies them as a type of circulation that does not separate technology, humans, and brands.
Izabela is also a multi-award-winning media producer, advertising expert, and speaker. She has spoken on numerous panels and has sat on juries of major advertising festivals around the world (Cannes Lions, Cristal Festival, Eurobest Clios Awards, and many more).
Currently, she is a member of the advisory board at the SXSW Pitch start-up competition.
Erasmus School of History, Culture and Communication
- izabela.derda@eshcc.eur.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Izabela Derda (2023) - Museum exhibition co-creation in the age of data: Emerging design strategy for enhanced visitor engagement - Convergence: The International Journal of Research into New Media Technologies, 1-14 - doi: 10.1177/13548565231174597
- Izabela Derda, Pedro Russo, Ezgi Arifoghlou, Micky Wouters, Tim Smit, Paul Hartwig, Wim Verveen, Patrick van Rietschoten & Simon Csoma (2022) - Let's Be: Multisensory Storytelling In Haptic-Supported Virtual Reality For An Improved Sense Of Presence And Connectedness
- Izabela Derda (2022) - Theater Doesn’t Work: (Co-)Creation in Pandemic Theater-Making - [link]
- Izabela Derda (2022) - “Did you know that David Beckham speaks nine languages?”: AI-supported production process for enhanced personalization of audio-visual content - Creative Industries Journal, 1-16 - doi: 10.1080/17510694.2021.2025001
- Izabela Derda, Tom Feustel & Zoi Popoli (2021) - (In-)Between Spaces: Challenges in Defining the Experience of Space in Mixed Reality Art Exhibitions - The International Journal of Creative Media Research, (7) - [link]
- IM (Izabela) Derda, Pedro Russo, Zoi Popoli & Tom Feustel (2021) - Co-creating experiences: Collaborative approaches in edutainment design - [link]
- Zoi Popoli & Izabela Derda (2021) - Developing experiences: Creative process behind the design and production of immersive exhibitions - Museum Management and Curatorship, 36 (4), 384-402 - doi: 10.1080/09647775.2021.1909491 - [link]
- Izabela Derda, T Feustel & Z Popoli (2020) - From “just a collection of objects” to “only tech show off”: Grasping a change and unpacking design approaches to multisensorial immersive exhibitions - [link]
- Izabela Derda (2020) - At the Intersection of Interests: Evolving Creative Processes and New Agency-Media Dynamics - Creative Industries Journal - doi: 10.1080/17510694.2020.1738692 - [link]
- Izabela Derda (2020) - Od zaangazowania do immersji w aktywacjach sportowych (From engagement to immersion in sports activations) - [link]
- P Szalaty & Izabela Derda (2020) - “Revolutionizing Beauty Industry”: Co-Creation and Customer Engagement for Brand Image Development - International Journal of Marketing, Communication and New Media ((IJMCNM), 8 (14), 45-69 - [link]
- Izabela Kurczewska (2019) - Advertising content acquisition through crowdsourcing platforms. Case study - Zarzadzanie w Kulturze, 20 (1), 47-62 - doi: 10.4467/20843976ZK.19.003.10336 - [link]
- Izabela Derda (2018) - Potted history of Content in modern electronic media - [link]
- Izabela Derda (2015) - Brandarit (Buy This). Case Study - [link]
- Izabela Derda (2015) - Wandering in the fog of concepts continued, or on the vague framework of content categories - [link]
- Izabela Kurczewska (2014) - The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign. - Zarzadzanie w Kulturze, 15 (2), 169-179 - doi: 10.4467/20843976ZK.14.014.2222 - [link]
- Izabela Kurczewska (2013) - The Road to Interactivity. The Influence of Media Convergence on Talent Show Programs - Kultura Popularna, 8 (4), 4-13 - doi: 10.5604/16448340.1109970 - [link]
- Izabela Derda (2023) - Sensory Experience as Interaction Data in Exhibition Spaces
- Izabela Derda (2022) - Reconsidering interactions in a physical museum visitor journey
- IM (Izabela) Derda (2021) - Hogeschool Leiden
- IM (Izabela) Derda (2021) - Co-creating experience
- IM (Izabela) Derda (2021) - Co-creating experience
- IM (Izabela) Derda (2021) - Hogeschool Leiden
- Izabela Kurczewska (2019) - Spreadability, circulation and distribution
- Izabela Kurczewska (2015) - Putting distribution at the heart of branded content startegy (panel)
- Izabela Kurczewska & J Feldman (2014) - Fans Passions Brands - Football Fans' Logics of Engagement
Methods of Media Research
- Year Level
- MA, MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4304
Internship
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM3041
Master Class
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4500
Master Thesis
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM5000
Methods of Media Research II
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4304C
Methods of Media Research I
- Level
- MA
- Year Level
- MA
- Year
- 2022
- Course Code
- CM4304B
Marketing Media and Entertainment
- Year Level
- MA, MA
- Year
- 2022
- Course Code
- CM4307
Digital Content
- Level
- BA-2
- Year Level
- BA-2
- Year
- 2022
- Course Code
- CM2011
Com. Technologies and their Impacts
- Level
- BA-1
- Year Level
- BA-1
- Year
- 2022
- Course Code
- CM1007