prof.dr. (Steven) S.T.L.R. Sweldens

prof.dr. (Steven) S.T.L.R. Sweldens

Endowed Professor of Consumer Behavior and Marketing and ERIM Director of Doctoral Education

Endowed Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Telephone
Email
sweldens@rsm.nl
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Profile

Steven Sweldens is Endowed Professor of Consumer Behavior and Marketing at RSM Erasmus University, Director of Doctoral Education at the Erasmus Research Institute of Management (ERIM), and Distinguished Research Fellow at INSEAD. Steven’s research interests center on the psychological laws underlying advertising effectiveness and the creation of brand attitudes. The quality of his research was recognized with dissertation research awards from, among others, the AMA and EMAC. Steven has published his work broadly, in the top scientific journals in marketing (Journal of Consumer Research, Journal of Marketing Research) as well as psychology (Journal of Experimental Psychology: General, Personality and Social Psychology Review). After…

Steven Sweldens is Endowed Professor of Consumer Behavior and Marketing at RSM Erasmus University, Director of Doctoral Education at the Erasmus Research Institute of Management (ERIM), and Distinguished Research Fellow at INSEAD. Steven’s research interests center on the psychological laws underlying advertising effectiveness and the creation of brand attitudes. The quality of his research was recognized with dissertation research awards from, among others, the AMA and EMAC. Steven has published his work broadly, in the top scientific journals in marketing (Journal of Consumer Research, Journal of Marketing Research) as well as psychology (Journal of Experimental Psychology: General, Personality and Social Psychology Review). After obtaining his PhD at Erasmus University in 2009, Steven became a marketing professor at INSEAD. There he taught courses in marketing strategy (MBA), social psychological foundations of management (PhD), experimental design (PhD) and marketing in the financial sector (executive education). His teaching skills were lauded repeatedly with the INSEAD Dean’s Commendation for Excellence in MBA Teaching. In 2014, Steven returned to RSM Erasmus University where he teaches the marketing core course in RSM’s MBA and EMBA programs.

  • RSM BV

    Start Date
    Jan/2017
    End Date
    Is current
    Place
    ROTTERDAM
    Specialty
    Marketing Management
    • Camilla Zallot

      Doctoral Research in Consumer Behavior

    • Youngjin Chun

      Doctoral Research in Consumer Behavior

    • Gizem Yalcin

      Man versus Machine: Unraveling the Dynamics Between Humans and Machines in Consumer Behavior

    • Jia Gai

      Two essays on the application of dual-process theory

    • Influencers: The Role of Social Influence in Marketing

      Christilene du Plessis

      Influencers: The Role of Social Influence in Marketing

    • Are You Talking to Me? Addressing Consumers in a Globalised World

      Anne-Sophie Lenoir

      Are You Talking to Me? Addressing Consumers in a Globalised World

  • Journal of Consumer Research

    Role
    Member Editorial Board
    Start Date
    Jul/2014
  • Endowed Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor of Consumer Behavior and Marketing

    University
    Trustfund Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone
  • INSEAD

    Role
    Distinguished Research Fellow
    Obtained Wage
    no
    Start Date
    Sep/2015

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam