(Vidhi) V Chaudhri

dr. (Vidhi) V Chaudhri
Assistant Professor Erasmus School of History, Culture and Communication Department of Media and Communication
Burg. Oudlaan 50, Rotterdam

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Vidhi Chaudhri is Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam where she teaches in the International Bachelor in Communication and Media (IBCoM), Master Media & Business (M&B), and supervises MA theses.

Her teaching and research interests span a variety of topics in organizational communication and public relations, including corporate social responsibility (CSR), crisis communication and corporate reputation, social-mediated corporate communication, organizational rhetoric, and digital activism. Driven by her interest in bridging academic and industry, her approach to teaching and research combines conceptual knowledge with an applied perspective. Besides, she facilitates interactive workshops for students and professionals.

Vidhi has a doctorate in organizational communication from Purdue University, USA. Her dissertation examining the meanings and manifestations of corporate social responsibility (CSR) among organizations in India was supported by a competitive grant from the Purdue Research Foundation (PRF). Her work is published in peer-reviewed journals such as Management Communication Quarterly, Public Relations Review, The Journal of Corporate Citizenship, International Journal of Business Communication, and Corporate Communication: A International Journal, among others. She is co-author of several book chapters and business case studies. Most recently, she is co-author of Corporate Communication through Social Media: Strategies for Managing Reputation (published by SAGE).

Before joining EUR in 2012, Vidhi was Assistant Professor in Communication at The Indian Institute of Management, Ahmedabad (IIMA) where she taught courses in organizational change, analytical writing, and spoken business communication, and facilitated sessions in executive education programs. A native of India, Vidhi studied history at Delhi University and worked as a public relations consultant with 20:20 MEDIA (now 2020 MSL) and a voice-over specialist at India’s national television network. 

      • A. Kaul & V. Chaudhri (2017). Corporate Communication through Social Media: Strategies for Managing Reputation. New Delhi, India: SAGE
      • V. Chaudhri & J. Hein (2021). NGO-business partnerships: Implications for corporate social responsibility and social change communication. In Giuliana Sorce (Ed.), Global Perspectives on NGO Communication for Social Change. Berlin: Routledge
      • C.J. Danyi & V. Chaudhri (2018). Strategic social media management for NGOs. In J. Servaes (Ed.), Handbook of Communication for Development and Social Change. Singapore: Springer doi: 10.1007/978-981-10-7035-8_72-1
      • V. Chaudhri & A. Kaul (2017). Digital activism: NGOs leveraging social media to influence/challenge CSR. In A. Lindgreen, V. Joëlle, M. François & R. Watkins (Eds.), Digital Social Responsibility (pp. 277-290). United Kingdom: Routledge
      • V. Chaudhri & J. Engelbert (2016). Social Construction of Reality. In C..E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation. New York: SAGE Publishing doi: 10.4135/9781483376493.n286
      • V. Chaudhri (2016). Reputation Gaps. In C..E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation. London: Sage Publications doi: 10.4135/9781483376493.n247
      • V. Chaudhri (2016). Corporate Governance. In C..E. Carroll (Ed.), The Sage Encyclopedia of Coprorate Reputation (2, 1) (pp. 188-193). New York: SAGE doi: 10.4135/9781483376493.n78
      • V. Chaudhri (2014). Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics. In A. Kaul & A. Das (Eds.), Corporate Reputation Decoded: Building, Managing and Strategising for Corporate Excellence (pp. 51-77). New Delhi, India: Sage
      • M. Elmasry & V. Chaudhri (2010). The press as agent of cultural repair: A textual analysis of news coverage of the Virginia Tech shootings. In T..W. Coombs (Ed.), The handbook of crisis communication (Handbooks in communication and media) (pp. 141-158). Chichester: Wiley-Blackwell
      • E. Tankovski & V. Chaudhri (2018). Non-governmental organizations (NGOs) as corporate social actors: How Swiss NGOs are influencing the sustainability agenda. In 7th European Communication Conference, ECREA 2018
      • M. Opitz & V. Chaudhri (2017). Employee Social-Mediated Crisis Communication as Opportunity or Threat? In Proceedings of the 2nd Symposium of the Reputation Research Centre
        • V. Chaudhri (2013, mei 18). International Communication. Quadriga University of Applied Sciences, Berlin, Germany, teaching in MA program in Leadership and Communication.
        • V. Chaudhri (2020, januari 7). Cases as a teaching tool: Experience sharing. Erasmus University Rotterdam, ESHCC workshop on 'Case-based teaching'.
        • V. Chaudhri (2019, mei 23). Digital Activism. Rotterdam School of Management, MA course on Communicating Sustainability.
        • V. Chaudhri (2019, oktober 4). Doing good in the digital era: Promise and peril. Erasmus University Rotterdam, IBCoM Lustrum/10 year celebration.
        • V. Chaudhri (2019, januari 11). Challenging representations of corporate responsibility: How NGOs are using social media for digital activism. Erasmus University Rotterdam, MA Media & Journalistiek course ‘Beeldvorming en Media’.
        • V. Chaudhri (2018, augustus 9). Corporate Social Responsibility (CSR) in controversial industries: Reputation boon or bane? Indian Institute of Management Ahmedabad, India, Guest lecture in the MBA programme.
        • V. Chaudhri (2015, augustus 1). Deriving reputational benefit from CSR (partnerships). Indian Institute of Management Ahmedabad, India, Guest lecture in MBA programme.
        • V. Chaudhri (2015, juni 4). Crisis leadership and reputation in the digital age. Erasmus University College, Rotterdam, Guest Lecture.
        • V. Chaudhri (2015, juli 5). Quadriga University of Applied Sciences, Berlin, Germany. Brussels, Belgium (Modules on Globalization and communication’ and ‘International corporate communications in practice', International MBA program in Communication and Leadership.
        • V. Chaudhri (2017, juli 27). Organizations at the digital altar: Insights from research and practice.’. MSLGROUP, Amsterdam, the Netherlands, Masterclass for communication consultants.
        • V. Chaudhri (2018, december 6). ‘Presentation skills’. Erasmus University Rotterdam, EUR project: New media for integration and intercultural communication for students with a refugee background.
        • V. Chaudhri & A. Paz Alencar (2017, mei 19). Learning together: A workshop with and for Syrian Refugees. Erasmus University Rotterdam, Co-organized for Enactus, EUR.
  • Corporate Management with Social Media

    Corporate Management with Social Media
    Year level

    Master Class

    Master Class
    Year level
    MA, MA, MA, MA

    Master's Thesis Media Studies

    Master's Thesis Media Studies
    Year level
    MA, MA, MA, MA
  • Assistant Professor

    Erasmus University Rotterdam
    Erasmus School of History, Culture and Communication
    Department of Media and Communication
    The Netherlands


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam