prof.dr. (Moniek) MA Buijzen


Moniek Buijzen is Erasmus University Professor of Communication and Change, with a current focus on the integration of AI in society. She is the academic lead of the Movez Network, the Erasmus Initiative Societal Impact of AI (AiPact) and the health sector of the nationwide 10-year programme Public Values in the Algorithmic Society (AlgoSoc).

As future-oriented Erasmus professor, she is the initiator and proud partner of the 'radicareful' AICON movement, which explores the principles of successful cross-sectoral collaboration between science, society, art and nature. Based on the experiences of those involved, AICON is shaping the common ground for equal co-creation for a humane and socially responsible integration of AI into society. Connect with AICON on LinkedIn and Instagram.

Digital technology and positive change
Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways to change. Moniek Buijzen studies how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum. 

For example, in the current SocialMovez project, Buijzen and her team investigate how health campaigns for youth can be disseminated more effectively, via peer influencers in the online social network. Using innovative data-analytic technologies, the SocialMovez team will reveal how online social network campaigns can be optimized, while safeguarding youth’s privacy and autonomy. For updates, follow our Movez on LinkedIn and Instagram.

Check out recent academic publications and preregistrations

Building bridges with an ecosystems approach
In her work, Buijzen aims for a continuous interaction between the development of theory, methodological advances, and innovative technological applications. Her total team science approach is open, fair, and interdisciplinary, uniting elements from the fields of social sciences, health sciences, computer sciences, and law. The transsectoral programs Movez Network, AiPact, and AICON bring together research, education, arts, and society--rooted in an inclusive and collaborative, symbiotic ecosystems approach.

Join the Movez network online for collaboration between young people and those involved in their daily lives and well-being.

Buijzen actively engages in forging links between science and society. Together with her colleague prof.dr. Esther Rozendaal she established the accessible and appealing online knowledge portal With partners from art and society, she ignited the inspirational and inclusive AICON movement, cocreating the conditions of AI in society with citizens, artists, and academics. 

Buijzen (1973) received her doctorate at the University of Amsterdam in 2003, where she subsequently worked as an assistant and associate professor. From 2012 to 2019, she was professor and chair of the Communication Science department of Radboud University’s Behavioural Science Institute. She is one of the primary investigators in the large national 10-year gravitation program Public Values in the Algorithmic Society (AlgoSoc). In 2019 she received a prestigious personal Vici grant from the Dutch Research Council (NWO) for the 5-year research project 'SocialMovez: Effective and responsible health campaigns for adolescents using online social networks.' Buijzen had previously received an NWO Veni (2003), a Vidi (2008), and a Consolidator Grant from the European Research Council (ERC). Her work has been recognised with awards from the International Communication Association, the International Conference on Research in Advertising, the Child and Teen Consumption Conference, and the Netherlands Flanders Communication Association. She is a honorary fellow of the International Communication Association and one of the two honorary Erasmus University Professors.

Erasmus School of Social and Behavioural Sciences

Full professor | Behavioural Change


  • Philip Hans Franses, Ivo Arnold & Moniek Buijzen (27 november 2023) - GLOBAL ROUND UP SECTOR WEEKLY: UNIVERSITY NEWSLETTER OF WEEK-ENDED NOV 26, 2023

  • Moniek Buijzen (2021) - Media Psychology (Journal)
  • Moniek Buijzen (2020) - Journal of Children and Media (Journal)
  • Moniek Buijzen (2018) - Journal of Advertising (Journal)

  • MA (Moniek) Buijzen (2021) - Senior Scholar Award
  • Suzanna Opree, E. A. Van Reijmersdal & M.A. Buijzen (2017) - Emerald literati award for highly commended article in European Journal of Marketing
  • E.A. van Reijmersdal, Suzanna Opree & M.A. Buijzen (2016) - Top paper award of the Children, Adolescents and the Media Division of the International Communication Association

ArtificiaI Intelligence in Society

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News regarding prof.dr. (Moniek) MA Buijzen

Nederland is klaar met online kwetsend gedrag: onderzoekers geven tips om positief gedrag online te bevorderen

De Week van de Mediawijsheid vraagt aandacht voor de ernst van online kwetsend gedrag. Onderzoekers geven tips om een positieve online omgeving te bevorderen.

Digitale media en het welzijn van jongeren: Het Movez Network wil de volgende generatie in hun kracht zetten

Movez Network zoekt met hun website verbinding met de maatschappij om de volgende generatie te helpen slimme, gezonde en gelukkige media-gebruikers te worden.

‘AI verandert de wereld, de vraag is hoe’

Student Ai Negate en onderzoeker Moniek Buijzen vertellen over hoe het project AICON met kunst de kloof tussen de burger en AI verkleint.
student Aki Negate

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