prof.dr. (Bas) A.C.D. Donkers

Professor of Marketing Research

Full Professor Erasmus School of Economics Business Economics

Location: Erasmus University Rotterdam
Room: H 15-06
Telephone: +31 10 4082411
Email: donkers@ese.eur.nl

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Profile

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and…

Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

- B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: http://dx.doi.org/10.1287/mksc.2016.0985
- - B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: http://dx.doi.org/10.1287/mksc.2016.0985
- - - L.M.A. Goossens, M.P.M.H. van Molken, M.R.S. Boland, B. Donkers, M.F. Jonker, A.H.M. Slok, Ph.L. Salome, C.P. van Schayck, J.C.C.M. in 't Veen & E.A. Stolk (2017). ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open. doi: 10.1136/bmjopen-2017-017831.
    - M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2017). The Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, accepted.
    - M.F. Jonker, A.E. Attema, B. Donkers, E.A. Stolk & M.M. Versteegh (2017). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26 (12), 1534-1547. doi: http://dx.doi.org/10.1002/hec.3445[go to publisher's site]
    - B. Donkers, M. van Diepen & P.H.B.F. Franses (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Socio-economics, 66, 58-65. doi: http://dx.doi.org/10.1016/j.socec.2016.05.006[go to publisher's site]
    - B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: http://dx.doi.org/10.1287/mksc.2016.0985
    - E.W. de Bekker-Grob, A.C.D. Donkers, M.F. Jonker & E.A. Stolk (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8 (5), 373-384. doi: http://dx.doi.org/10.1007/s40271-015-0118-z[go to publisher's site]
    - M.F. Jonker, B. Donkers, B. Chaix, F.J. van Lenthe, A. Burdorf & J.P. Mackenbach (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26 (6), 888-897. doi: http://dx.doi.org/10.1097/EDE.0000000000000378
    - R. van Schie, B.G.C. Dellaert & B. Donkers (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. doi: http://dx.doi.org/10.1016/j.joep.2015.06.010[go to publisher's site]
    - M.F. Jonker, F.J. van Lenthe, B. Donkers, J.P. Mackenbach & A. Burdorf (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68 (10), 999-1002. doi: http://dx.doi.org/10.1136/jech-2014-203847
    - L.M.A. Goossens, C.M.A. Utens, F.W. Smeenk, B. Donkers, C.P. van Schayck & M.P.M.H. Rutten - van Molken (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17 (5), 588-596. doi: http://dx.doi.org/10.1016/j.jval.2014.05.004[go to publisher's site]
    - M.F. Jonker, F.J. van Lenthe, B. Donkers, P. Congdon, A. Burdorf & J.P. Mackenbach (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19 (January), 25-32. doi: http://dx.doi.org/10.1016/j.healthplace.2012.09.012[go to publisher's site]
    - M.F. Jonker, P. Congdon, F.J. van Lenthe, B. Donkers, A. Burdorf & J.P. Mackenbach (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23 (September), 70-78. doi: http://dx.doi.org/10.1016/j.healthplace.2013.04.003[go to publisher's site]
    - E.W. de Bekker-Grob, J.M. Rose, B. Donkers, M.L. Essink-Bot, C.H. Bangma & E.W. Steyerberg (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108 (3), 533-541. doi: http://dx.doi.org/10.1038/bjc.2013.5[go to publisher's site]
    - E.W. de Bekker-Grob, M. Bliemer, B. Donkers, M.L. Essink-Bot, I.J. Korfage, M.J. Roobol-Bouts, C.H. Bangma & E.W. Steyerberg (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109 (3), 633-640. doi: http://dx.doi.org/10.1038/bjc.2013.370[go to publisher's site]
    - M.F. Jonker, F.J. van Lenthe, P.D. congdon, B. Donkers, A. Burdorf & J.P. Mackenbach (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176 (10), 929-937. doi: http://dx.doi.org/10.1093/aje/kws152[go to publisher's site]
    - B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: http://dx.doi.org/10.1509/jmr.09.0315[go to publisher's site]
    - R. van Schie, A.C.D. Donkers & B.G.C. Dellaert (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33 (4), 882-896. doi: http://dx.doi.org/10.1016/j.joep.2012.04.004[go to publisher's site]
    - L.H.H.M. Boonen, B. Donkers & F.T. Schut (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46 (2), 510-530. doi: http://dx.doi.org/10.1111/j.1475-6773.2010.01196.x[go to publisher's site]
    - N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: http://dx.doi.org/10.1287/mksc.1100.0624[go to publisher's site]
    - V. Kumar, L. Aksoy, B. Donkers, R. Venkatesan, T. Wiesel & S. Tillmanns (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13 (3), 287-319. doi: http://dx.doi.org/10.1177/1094670510375602[go to publisher's site]
    - Y. Li, B. Donkers & B. Melenberg (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10 (10), 1187-1201. doi: http://dx.doi.org/10.1080/14697680903460176[go to publisher's site]
    - E.W. de Bekker-Grob, L. Hol, B. Donkers, L. van Dam, J.D.F. Habbema, M.E. van Leerdam, E.J. Kuipers, M.L. Essink-Bot & E.W. Steyerberg (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13 (2), 315-323. doi: http://dx.doi.org/10.1111/j.1524-4733.2009.00670.x[go to publisher's site]
    - L. Hol, E.W. de Bekker-Grob, L. van Dam, B. Donkers, E.J. Kuipers, J.D.F. Habbema, E.W. Steyerberg, M.E. van Leerdam & M.L. Essink-Bot (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102 (6), 972-980. doi: http://dx.doi.org/10.1038/sj.bjc.6605566[go to publisher's site]
    - E.W. de Bekker-Grob, R. Hofman, B. Donkers, M. van Ballegooijen, T.J.M. Helmerhorst, H. Raat & I.J. Korfage (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28 (41), 6692-6697. doi: http://dx.doi.org/10.1016/j.vaccine.2010.08.001[go to publisher's site]
    - G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: http://dx.doi.org/10.1287/mksc.1090.0525[go to publisher's site]
    - M.E. Kruijshaar, M.L. Essink-Bot, B. Donkers, C.W.N. Looman, P.D. Siersema & E.W. Steyerberg (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9 (.), 31-10. doi: http://dx.doi.org/10.1186/1471-2288-9-31[go to publisher's site]
    - L.H.H.M. Boonen, F.T. Schut, B. Donkers & A.H.E. Koolman (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9 (4), 347-366. doi: http://dx.doi.org/10.1007/s10754-009-9055-5[go to publisher's site]
    - M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26 (3), 180-188. doi: http://dx.doi.org/10.1016/j.ijresmar.2009.03.007[go to publisher's site]
    - B. Donkers, M. van Diepen & P.H.B.F. Franses (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46 (1), 120-133. doi: http://dx.doi.org/10.1509/jmkr.46.1.120[go to publisher's site]
    - B. Donkers & M. Schafgans (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24 (6), 1584-1606. doi: http://dx.doi.org/10.1017/S0266466608080626[go to publisher's site]
    - B. Donkers, P.C. Verhoef & M.G. de Jong (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5 (2), 163-190. doi: http://dx.doi.org/10.1007/s11129-006-9016-y[go to publisher's site]
    - P.C. Verhoef, F. Langerak & B. Donkers (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83 (1), 97-113. doi: http://dx.doi.org/10.1016/j.jretai.2006.10.007[go to publisher's site]
    - B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21 (5), 549-562. doi: http://dx.doi.org/10.1002/jae.858[go to publisher's site]
    - B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8 (1), 37-47. doi: http://dx.doi.org/10.1177/1094670505276681
    - P.C. Verhoef & B. Donkers (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19 (2), 31-43. doi: http://dx.doi.org/10.1002/dir.20033
    - E. Verwaal & B. Donkers (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21 (3), 257-271. doi: http://dx.doi.org/10.1023/A:1025702520091[go to publisher's site]
    - B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40 (4), 492-497. doi: http://dx.doi.org/10.1509/jmkr.40.4.492.19395[go to publisher's site]
    - P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13 (2), 121-134. doi: http://dx.doi.org/10.1023/A:1016093819299
    - E. Verwaal & B. Donkers (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33 (3), 603-613.
    - B. Donkers, B. Melenberg & A. van Soest (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22 (2), 165-195. doi: http://dx.doi.org/10.1023/A:1011109625844
    - P.C. Verhoef & B. Donkers (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32 (2), 189-199. doi: http://dx.doi.org/10.1016/S0167-9236(01)00110-5[go to publisher's site]
    - B. Donkers & A. van Soest (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.
    - M. Das & B. Donkers (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.
  - - B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
    - M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
    - P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
    - B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.
  - - S. Stremersch, N.M. Almeida Camacho & B. Donkers (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96 (4612).
- - - B. Donkers, C.J.S. da Lourenço, D.G. Goldstein & B.G.C. Dellaert (2013). Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions. The Netherlands: Netspar
    - B. Donkers, C.J.S. da Lourenço & B.G.C. Dellaert (2012). Measuring and Debiasing Consumer Pension Risk Attitudes. The Netherlands: Netspar
    - M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Dynamic and competitive effects of direct mailings: a charitable giving application. (Intern rapport, EI reprint reeks, no EI-1494). 3000 DR Rotterdam: Econometrics
    - M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does irritation induced by charitable direct mailings reduce donation? (Intern rapport, EI reprint reeks, no EI-1525). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
    - B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving target selection rules from endogenously selected samples. (Intern rapport, Econometric Institute Reprint serie, no EI-1421). 3000 DR Rotterdam: Econometrics
    - M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Irritation Due to Direct Mailings from Charities. (Intern rapport, ERIM Report Series, no 029-MKT). 3000 DR Rotterdam: ERIM
    - B. Donkers & M. Schafgans (2003). A derivative based estimator for semiparametric index models. (Intern rapport, Econometric Institute / CentER Discussion Paper 2003-22, no EI 2003-08). :
    - B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2003). Purchasing complex services on the internet; an analysis of mortgage loan acquisitions. (Intern rapport, ERIM Report Series Research in Management 2003, no 075-MKT). :
    - B. Donkers, P.C. Verhoef & M. de Jong (2003). Predicting customer lifetime value in multi-service industries. (Intern rapport, ERIM Report Series Research in Management 2003, no 038-MKT). :
    - B. Donkers & B. Meelenberg (2002). Testing the predictive performance of binary choice models. (Intern rapport, Econometric Institute, no EI 2002-01). :
    - E. Verwaal & B. Donkers (2001). Firm size and export intensity: A transaction costs and resource-based perspective. (Intern rapport, ERIM Research Memorandum (ERS-2001), no 12-MKT). :
    - B. Donkers (2001). Predicting customer potential value. (Intern rapport, ERIM Report Series 2001, no 01-MKT). :
    - P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2001). Changing perceptions and changing behavior in customer relationships. (Intern rapport, ERIM Report Sersies 2001, no 31-MKT). :
    - B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2001). Using selective sampling for binary choice models to reduce survey costs. (Intern rapport, ERIM Report Series (ERS-2001), no 67-MKT). :
    - E. Verwaal & B. Donkers (2001). Customs-related transaction costs, firm size and international trade intensity. (Intern rapport, ERIM Research Memorandum (ERS-2001), no 13-MKT). :
    - B. Donkers, J.J. Jonker, P.H.B.F. Franses & R. Paap (2001). Deriving target selection rules from endogenously selected samples. (Intern rapport, ERIM Report Series (ERS-2001), no 68-MKT). :
  - - B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
- - B. Donkers (2013). The customer cannot choose. (2013, april 12). Rotterdam: Erasmus Research Institute of Management
- - A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
  - B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A
- - S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
- - B.J.D. Jacobs (2017, december 22). Marketing Analytics for High-Dimensional Assortments. EUR Prom./coprom.: prof.dr. B. Donkers & prof.dr. D. Fok.
  - R.J.G. van Schie (2017, september 28). Planning for Retirement: Save More or Retire Later? EUR (121 pag.) Prom./coprom.: prof.dr.ir. B.G.C. Dellaert & prof.dr. B. Donkers.
  - N.M. Almeida Camacho (2011, juni 24). Health and marketing. Essays on physician and patient decision-making. Erasmus University Rotterdam (206 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 237)) Prom./coprom.: prof.dr. S. Stremersch & prof.dr. B. Donkers.
  - M. van Diepen (2009, januari 22). Dynamics and competition in charitable giving. Erasmus University Rotterdam (183 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 159)) Prom./coprom.: Prof.Dr. P.H.B.F. Franses & prof.dr. B. Donkers.
  - B.L.K. Vroomen (2006, november 9). The effects of the internet, recommendation quality and decision strategies on consumer choice. Erasmus University Rotterdam (136 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 090)) Prom./coprom.: Prof.Dr. P.H.B.F. Franses & prof.dr. B. Donkers.
Spheremall BV
Start Date
Mar/2017
End Date
Is current
Place
BREDA
Specialty
Marketing Research
Marketing
Title
Marketing
Year
2018
Period
BLOK4
Year level
bachelor 1 (Bachelor Economie en Bedrijfseconomie), bachelor 1 (Bachelor Fiscale Economie), bachelor 1 (MrDrs programma), bachelor 1 (Leiden: Informatica & Economie)
New Research Methods in Marketing
Title
New Research Methods in Marketing
Year
2018
Period
BLOK2
Year level
bachelor 3 (Bachelor Economie en Bedrijfseconomie), bachelor 3 (International Bachelor Economics and Business Economics), bachelor 3 (BScÂ² Econometrics/Economics), bachelor 3 (Electives)
Seminar Data Science for Marketing Analy
Title
Seminar Data Science for Marketing Analy
Year
2018
Period
BLOK3
Year level
master (Master Economics and Business)
Text Analytics for Marketing
Title
Text Analytics for Marketing
Year
2018
Period
BLOK4
Year level
master (Master Economics and Business)
Master's Thesis Data Science and Market
Title
Master's Thesis Data Science and Market
Year
2018
Period
BLOK4
Year level
master (Master Economics and Business)
Data Analytics for Marketing Engineering
Title
Data Analytics for Marketing Engineering
Year
2017
Period
BLOK5
Marketing
Title
Marketing
Year
2017
Period
BLOK4
Year level
bachelor 1 (Bachelor Economie en Bedrijfseconomie), bachelor 1 (Bachelor Fiscale Economie), bachelor 1 (MrDrs programma), bachelor 1 (Leiden: Informatica & Economie)
Marketing (IBEB)
Title
Marketing (IBEB)
Year
2017
Period
BLOK4
Year level
bachelor 1 (International Bachelor Economics and Business Economics), bachelor 2 (BScÂ² Econometrics/Economics)
New Research Methods in Marketing
Title
New Research Methods in Marketing
Year
2017
Period
BLOK3
Year level
bachelor 3 (Bachelor Economie en Bedrijfseconomie), bachelor 3 (International Bachelor Economics and Business Economics), bachelor 3 (BScÂ² Econometrics/Economics), bachelor 3 (Electives)
Marketing Models and Large Datasets
Title
Marketing Models and Large Datasets
Year
2017
Period
BLOK4
Year level
master (Master Economics and Business)
- Muhammad Asim
  Collaborative Idea Selection
  2015 -
- Rumen Pozharliev
  Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  2012 - 2017
- Rumen Pozharliev
  Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  2012 - 2017
- Bruno Jacobs
  Marketing Analytics for High-Dimensional Assortments
  2012 - 2017
- Thomas Eichentopf
  Marketing under the influence of macroeconomic instability
  2010 -
- Ron van Schie
  Planning for retirement: Save more or retire later?
  2008 - 2017
- Wouter van den Berg
  Understanding Salesforce Behavior using Genetic Association Studies
  2008 - 2014
- Tim Benning
  A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
  2007 - 2011
- Dimitrios Tsekouras
  No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
  2006 - 2012
- Nuno Almeida Camacho
  Health and Marketing: Essays on Physician and Patient Decision-Making
  2005 - 2011
- Merel van Diepen
  Dynamics and Competition in Charitable Giving
  2004 - 2009
- Björn Vroomen
  The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
  2000 - 2006
International Journal of Research in Marketing
Role
Member Editorial Review Board
Start Date
Apr/2009
Full Professor
University
Erasmus University Rotterdam
School
Erasmus School of Economics
Department
Business Economics
Country
Nederland
Telephone
+31 10 4082411