prof.dr. (Bas) A.C.D. Donkers
Professor of Marketing Research
Full Professor Erasmus School of Economics Business Economics
- Location
- Erasmus University Rotterdam
- Room
- H 15-06
- Telephone
- +31 10 4082411
- donkers@ese.eur.nl
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Profile
Bas Donkers is a professor of marketing research at the Erasmus School of Economics.
His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.
He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
Bas Donkers is a professor of marketing research at the Erasmus School of Economics.
His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.
He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
- B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: http://dx.doi.org/10.1287/mksc.2016.0985
- B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: http://dx.doi.org/10.1287/mksc.2016.0985
- B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5 (1), 51-64. doi: 10.1007/s40547-017-0071-1
- M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2017). The Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, accepted.
- L.M.A. Goossens, M.P.M.H. van Molken, M.R.S. Boland, B. Donkers, M.F. Jonker, A.H.M. Slok, Ph.L. Salome, C.P. van Schayck, J.C.C.M. in 't Veen & E.A. Stolk (2017). ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open. doi: 10.1136/bmjopen-2017-017831.
- B. Donkers, M. van Diepen & P.H.B.F. Franses (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Socio-economics, 66, 58-65. doi: http://dx.doi.org/10.1016/j.socec.2016.05.006[go to publisher's site]
- M.F. Jonker, A.E. Attema, B. Donkers, E.A. Stolk & M.M. Versteegh (2017). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26 (12), 1534-1547. doi: http://dx.doi.org/10.1002/hec.3445[go to publisher's site]
- B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: http://dx.doi.org/10.1287/mksc.2016.0985
- E.W. de Bekker-Grob, A.C.D. Donkers, M.F. Jonker & E.A. Stolk (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8 (5), 373-384. doi: http://dx.doi.org/10.1007/s40271-015-0118-z[go to publisher's site]
- R. van Schie, B.G.C. Dellaert & B. Donkers (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. doi: http://dx.doi.org/10.1016/j.joep.2015.06.010[go to publisher's site]
- M.F. Jonker, B. Donkers, B. Chaix, F.J. van Lenthe, A. Burdorf & J.P. Mackenbach (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26 (6), 888-897. doi: http://dx.doi.org/10.1097/EDE.0000000000000378
- M.F. Jonker, F.J. van Lenthe, B. Donkers, J.P. Mackenbach & A. Burdorf (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68 (10), 999-1002. doi: http://dx.doi.org/10.1136/jech-2014-203847
- L.M.A. Goossens, C.M.A. Utens, F.W. Smeenk, B. Donkers, C.P. van Schayck & M.P.M.H. Rutten - van Molken (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17 (5), 588-596. doi: http://dx.doi.org/10.1016/j.jval.2014.05.004[go to publisher's site]
- E.W. de Bekker-Grob, M. Bliemer, B. Donkers, M.L. Essink-Bot, I.J. Korfage, M.J. Roobol-Bouts, C.H. Bangma & E.W. Steyerberg (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109 (3), 633-640. doi: http://dx.doi.org/10.1038/bjc.2013.370[go to publisher's site]
- M.F. Jonker, F.J. van Lenthe, B. Donkers, P. Congdon, A. Burdorf & J.P. Mackenbach (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19 (January), 25-32. doi: http://dx.doi.org/10.1016/j.healthplace.2012.09.012[go to publisher's site]
- M.F. Jonker, P. Congdon, F.J. van Lenthe, B. Donkers, A. Burdorf & J.P. Mackenbach (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23 (September), 70-78. doi: http://dx.doi.org/10.1016/j.healthplace.2013.04.003[go to publisher's site]
- E.W. de Bekker-Grob, J.M. Rose, B. Donkers, M.L. Essink-Bot, C.H. Bangma & E.W. Steyerberg (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108 (3), 533-541. doi: http://dx.doi.org/10.1038/bjc.2013.5[go to publisher's site]
- M.F. Jonker, F.J. van Lenthe, P.D. congdon, B. Donkers, A. Burdorf & J.P. Mackenbach (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176 (10), 929-937. doi: http://dx.doi.org/10.1093/aje/kws152[go to publisher's site]
- B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: http://dx.doi.org/10.1509/jmr.09.0315[go to publisher's site]
- R. van Schie, A.C.D. Donkers & B.G.C. Dellaert (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33 (4), 882-896. doi: http://dx.doi.org/10.1016/j.joep.2012.04.004[go to publisher's site]
- L.H.H.M. Boonen, B. Donkers & F.T. Schut (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46 (2), 510-530. doi: http://dx.doi.org/10.1111/j.1475-6773.2010.01196.x[go to publisher's site]
- N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: http://dx.doi.org/10.1287/mksc.1100.0624[go to publisher's site]
- E.W. de Bekker-Grob, R. Hofman, B. Donkers, M. van Ballegooijen, T.J.M. Helmerhorst, H. Raat & I.J. Korfage (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28 (41), 6692-6697. doi: http://dx.doi.org/10.1016/j.vaccine.2010.08.001[go to publisher's site]
- Y. Li, B. Donkers & B. Melenberg (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10 (10), 1187-1201. doi: http://dx.doi.org/10.1080/14697680903460176[go to publisher's site]
- G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: http://dx.doi.org/10.1287/mksc.1090.0525[go to publisher's site]
- E.W. de Bekker-Grob, L. Hol, B. Donkers, L. van Dam, J.D.F. Habbema, M.E. van Leerdam, E.J. Kuipers, M.L. Essink-Bot & E.W. Steyerberg (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13 (2), 315-323. doi: http://dx.doi.org/10.1111/j.1524-4733.2009.00670.x[go to publisher's site]
- V. Kumar, L. Aksoy, B. Donkers, R. Venkatesan, T. Wiesel & S. Tillmanns (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13 (3), 287-319. doi: http://dx.doi.org/10.1177/1094670510375602[go to publisher's site]
- L. Hol, E.W. de Bekker-Grob, L. van Dam, B. Donkers, E.J. Kuipers, J.D.F. Habbema, E.W. Steyerberg, M.E. van Leerdam & M.L. Essink-Bot (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102 (6), 972-980. doi: http://dx.doi.org/10.1038/sj.bjc.6605566[go to publisher's site]
- M.E. Kruijshaar, M.L. Essink-Bot, B. Donkers, C.W.N. Looman, P.D. Siersema & E.W. Steyerberg (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9 (.), 31-10. doi: http://dx.doi.org/10.1186/1471-2288-9-31[go to publisher's site]
- M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26 (3), 180-188. doi: http://dx.doi.org/10.1016/j.ijresmar.2009.03.007[go to publisher's site]
- B. Donkers, M. van Diepen & P.H.B.F. Franses (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46 (1), 120-133. doi: http://dx.doi.org/10.1509/jmkr.46.1.120[go to publisher's site]
- L.H.H.M. Boonen, F.T. Schut, B. Donkers & A.H.E. Koolman (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9 (4), 347-366. doi: http://dx.doi.org/10.1007/s10754-009-9055-5[go to publisher's site]
- B. Donkers & M. Schafgans (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24 (6), 1584-1606. doi: http://dx.doi.org/10.1017/S0266466608080626[go to publisher's site]
- P.C. Verhoef, F. Langerak & B. Donkers (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83 (1), 97-113. doi: http://dx.doi.org/10.1016/j.jretai.2006.10.007[go to publisher's site]
- B. Donkers, P.C. Verhoef & M.G. de Jong (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5 (2), 163-190. doi: http://dx.doi.org/10.1007/s11129-006-9016-y[go to publisher's site]
- B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21 (5), 549-562. doi: http://dx.doi.org/10.1002/jae.858[go to publisher's site]
- P.C. Verhoef & B. Donkers (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19 (2), 31-43. doi: http://dx.doi.org/10.1002/dir.20033
- B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8 (1), 37-47. doi: http://dx.doi.org/10.1177/1094670505276681
- E. Verwaal & B. Donkers (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21 (3), 257-271. doi: http://dx.doi.org/10.1023/A:1025702520091[go to publisher's site]
- B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40 (4), 492-497. doi: http://dx.doi.org/10.1509/jmkr.40.4.492.19395[go to publisher's site]
- P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13 (2), 121-134. doi: http://dx.doi.org/10.1023/A:1016093819299
- E. Verwaal & B. Donkers (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33 (3), 603-613.
- P.C. Verhoef & B. Donkers (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32 (2), 189-199. doi: http://dx.doi.org/10.1016/S0167-9236(01)00110-5[go to publisher's site]
- B. Donkers, B. Melenberg & A. van Soest (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22 (2), 165-195. doi: http://dx.doi.org/10.1023/A:1011109625844
- M. Das & B. Donkers (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.
- B. Donkers & A. van Soest (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.
- B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
- M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
- P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
- B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.
- S. Stremersch, N.M. Almeida Camacho & B. Donkers (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96 (4612).
- B. Donkers, C.J.S. da Lourenço, D.G. Goldstein & B.G.C. Dellaert (2013). Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions. The Netherlands: Netspar
- B. Donkers, C.J.S. da Lourenço & B.G.C. Dellaert (2012). Measuring and Debiasing Consumer Pension Risk Attitudes. The Netherlands: Netspar
- M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Dynamic and competitive effects of direct mailings: a charitable giving application. (Intern rapport, EI reprint reeks, no EI-1494). 3000 DR Rotterdam: Econometrics
- M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does irritation induced by charitable direct mailings reduce donation? (Intern rapport, EI reprint reeks, no EI-1525). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
- M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Irritation Due to Direct Mailings from Charities. (Intern rapport, ERIM Report Series, no 029-MKT). 3000 DR Rotterdam: ERIM
- B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving target selection rules from endogenously selected samples. (Intern rapport, Econometric Institute Reprint serie, no EI-1421). 3000 DR Rotterdam: Econometrics
- B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2003). Purchasing complex services on the internet; an analysis of mortgage loan acquisitions. (Intern rapport, ERIM Report Series Research in Management 2003, no 075-MKT). :
- B. Donkers, P.C. Verhoef & M. de Jong (2003). Predicting customer lifetime value in multi-service industries. (Intern rapport, ERIM Report Series Research in Management 2003, no 038-MKT). :
- B. Donkers & M. Schafgans (2003). A derivative based estimator for semiparametric index models. (Intern rapport, Econometric Institute / CentER Discussion Paper 2003-22, no EI 2003-08). :
- B. Donkers & B. Meelenberg (2002). Testing the predictive performance of binary choice models. (Intern rapport, Econometric Institute, no EI 2002-01). :
- P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2001). Changing perceptions and changing behavior in customer relationships. (Intern rapport, ERIM Report Sersies 2001, no 31-MKT). :
- B. Donkers, J.J. Jonker, P.H.B.F. Franses & R. Paap (2001). Deriving target selection rules from endogenously selected samples. (Intern rapport, ERIM Report Series (ERS-2001), no 68-MKT). :
- E. Verwaal & B. Donkers (2001). Customs-related transaction costs, firm size and international trade intensity. (Intern rapport, ERIM Research Memorandum (ERS-2001), no 13-MKT). :
- B. Donkers (2001). Predicting customer potential value. (Intern rapport, ERIM Report Series 2001, no 01-MKT). :
- E. Verwaal & B. Donkers (2001). Firm size and export intensity: A transaction costs and resource-based perspective. (Intern rapport, ERIM Research Memorandum (ERS-2001), no 12-MKT). :
- B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2001). Using selective sampling for binary choice models to reduce survey costs. (Intern rapport, ERIM Report Series (ERS-2001), no 67-MKT). :
- B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar
- B. Donkers (2013). The customer cannot choose. (2013, april 12). Rotterdam: Erasmus Research Institute of Management
- A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
- B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A
- S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48
- R.J.G. van Schie (2017, september 28). Planning for Retirement: Save More or Retire Later? EUR (121 pag.) Prom./coprom.: prof.dr.ir. B.G.C. Dellaert & prof.dr. B. Donkers.
- B.J.D. Jacobs (2017, december 22). Marketing Analytics for High-Dimensional Assortments. EUR Prom./coprom.: prof.dr. B. Donkers & prof.dr. D. Fok.
- N.M. Almeida Camacho (2011, juni 24). Health and marketing. Essays on physician and patient decision-making. Erasmus University Rotterdam (206 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 237)) Prom./coprom.: prof.dr. S. Stremersch & prof.dr. B. Donkers.
- M. van Diepen (2009, januari 22). Dynamics and competition in charitable giving. Erasmus University Rotterdam (183 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 159)) Prom./coprom.: Prof.Dr. P.H.B.F. Franses & prof.dr. B. Donkers.
- B.L.K. Vroomen (2006, november 9). The effects of the internet, recommendation quality and decision strategies on consumer choice. Erasmus University Rotterdam (136 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 090)) Prom./coprom.: Prof.Dr. P.H.B.F. Franses & prof.dr. B. Donkers.
Spheremall BV
- Start Date
- Mar/2017
- End Date
- Is current
- Place
- BREDA
- Specialty
- Marketing Research
Data Analytics for Marketing Engineering
- Title
- Data Analytics for Marketing Engineering
- Year
- 2018
- Period
- BLOK5
Strategische Kijk op Data Analytics
- Title
- Strategische Kijk op Data Analytics
- Year
- 2018
- Period
- BLOK1, BLOK2
Marketing
- Title
- Marketing
- Year
- 2018
- Period
- BLOK4
- Year level
- bachelor 1 (Bachelor Economie en Bedrijfseconomie), bachelor 1 (Bachelor Fiscale Economie), bachelor 1 (MrDrs programma), bachelor 1 (Leiden: Informatica & Economie)
New Research Methods in Marketing
- Title
- New Research Methods in Marketing
- Year
- 2018
- Period
- BLOK2
- Year level
- bachelor 3 (Bachelor Economie en Bedrijfseconomie), bachelor 3 (International Bachelor Economics and Business Economics), bachelor 3 (BSc² Econometrics/Economics), bachelor 3 (Electives)
Seminar Case Studies in Data Science and
- Title
- Seminar Case Studies in Data Science and
- Year
- 2018
- Period
- BLOK3
- Year level
- master (Master Economics and Business)
Text Analytics for Marketing
- Title
- Text Analytics for Marketing
- Year
- 2018
- Period
- BLOK4
- Year level
- master (Master Economics and Business)
Master's Thesis Data Science and Market
- Title
- Master's Thesis Data Science and Market
- Year
- 2018
- Period
- BLOK4
- Year level
- master (Master Economics and Business)
Luuk Maasakkers, van
Marketing modelling for large-scale assortments
Paniz Gorji
PhD project in the marketing department at the Erasmus School of Economics
Muhammad Asim
Collaborative Idea Selection
-
Rumen Pozharliev
Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
-
Rumen Pozharliev
Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
-
Bruno Jacobs
Marketing Analytics for High-Dimensional Assortments
Thomas Eichentopf
Marketing under the influence of macroeconomic instability
-
Ron van Schie
Planning for retirement: Save more or retire later?
-
Wouter van den Berg
Understanding Salesforce Behavior using Genetic Association Studies
-
Tim Benning
A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
-
Dimitrios Tsekouras
No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
-
Nuno Almeida Camacho
Health and Marketing: Essays on Physician and Patient Decision-Making
-
Merel van Diepen
Dynamics and Competition in Charitable Giving
-
Björn Vroomen
The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
International Journal of Research in Marketing
- Role
- Member Editorial Review Board
- Start Date
- Apr/2009
Full Professor
- University
- Erasmus University Rotterdam
- School
- Erasmus School of Economics
- Department
- Business Economics
- Country
- Nederland
- Telephone
- +31 10 4082411