prof.dr. ACD (Bas) Donkers

Biography

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Erasmus School of Economics

Full professor | Marketing
Email
donkers@ese.eur.nl

Work

  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal) (Editor)
    Activiteit: Editorial work › Academic

choice modelling academy

Start date approval
maart 2023
End date approval
maart 2026
Place
LEEDS, UK
Description
online cursus

Spheremall BV

Start date approval
april 2023
End date approval
april 2026
Place
BREDA
Description
advisering, inzet is variabel

Thesis Hub Bachelor Economics

Year
2024
Course Code
FEB63006H

Natural Language Processing

Level
Master
Year Level
Master
Year
2024
Course Code
TIC10210

Natural Language Processing

Level
Master
Year Level
Master
Year
2024
Course Code
TIF20210

Text Analytics for Marketing

Year
2024
Course Code
FEM11154

Thesis BDS

Year
2024
Course Code
TIC20899

News regarding prof.dr. ACD (Bas) Donkers

Hoe krijgen we inzicht in de risicohouding van leden van pensioenfondsen?

In een podcast van Netspar gaat Bas Donkers in op het belang van communicatie omtrent pensioenproducten en de keuzes die men hierin heeft.

Netspar-subsidie van 250.000 euro voor Benedict Dellaert en Bas Donkers

Aan hoogleraren Marketing Benedict Dellaert en Bas Donkers van Erasmus School of Economics is een subsidie van 250.000 euro toegekend voor hun onderzoek naar…
Bas Donkers and Benedict Dellaert

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