prof.dr. (Bas) A.C.D. Donkers

prof.dr. (Bas) A.C.D. Donkers

Professor of Marketing Research

Full Professor Erasmus School of Economics Business Economics
Location
Erasmus University Rotterdam
Room
H 15-06
Telephone
+31 10 4082411
Email
donkers@ese.eur.nl

Latest academic publication

B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 1-14. doi: http://dx.doi.org/10.1007/s40547-017-0071-1

More information

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Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam