Biography
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
Erasmus School of Economics
Full professor | Business Economics
- donkers@ese.eur.nl
- Room
- E2-16
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Vikas Soekhai, Bas Donkers, Jennifer Viberg Johansson, Cecilia Jimenez-Moreno, Cathy Anne Pinto, G. Ardine de Wit & Esther de Bekker-Grob (2023) - Comparing Outcomes of a Discrete Choice Experiment and Case 2 Best-Worst Scaling: An Application to Neuromuscular Disease Treatment - Patient, 16 (3), 239-253 - doi: 10.1007/s40271-023-00615-0 - [link]
- Marcel F. Jonker & Bas Donkers (2023) - Interaction Effects in Health State Valuation Studies: An Optimal Scaling Approach - Value in Health, 26 (4), 554-566 - doi: 10.1016/j.jval.2022.10.008 - [link]
- Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - Next-basket prediction in a high-dimensional setting using gated recurrent units - Expert Systems with Applications, 212 - doi: 10.1016/j.eswa.2022.118795 - [link]
- Samare P.I. Huls, Emily Lancsar, Bas Donkers & Jemimah Ride (2022) - Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation? - Health Economics, 31 (12), 2630-2647 - doi: 10.1002/hec.4599 - [link]
- Esther W. de Bekker-Grob, Bas Donkers, Michiel Bliemer, Joanna Coast & Joffre Swait (2022) - Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project - Patient, 15 (5), 509-512 - doi: 10.1007/s40271-022-00593-9 - [link]
- V. Soekhai, B. Donkers, B. Levitan & E. W. de Bekker-Grob (2021) - Case 2 best-worst scaling: For good or for bad but not for both - Journal of Choice Modelling, 41 - doi: 10.1016/j.jocm.2021.100325 - [link]
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - Understanding Large-Scale Dynamic Purchase Behavior - Marketing Science, 40 (5), 844-870 - doi: 10.1287/mksc.2020.1279 - [link]
- Sesil Lim, Bas Donkers, P van Dijl & Benedict Dellaert (2021) - Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions - Journal of the Academy of Marketing Science, 49 (4), 723-742 - doi: 10.1007/s11747-020-00740-4 - [link]
- EW (Esther) de Bekker - Grob, Bas Donkers, Jorien Veldwijk, Marcel Jonker, Sylvia Buis, Jan Huisman & Patrick Bindels (2020) - What Factors Influence Non-Participation Most in Colorectal Cancer Screening?: A Discrete Choice Experiment - The patient: Patient-Centered Outcomes Research, 14 (2), 269–281 - doi: 10.1007/s40271-020-00477-w - [link]
- Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - Preference Dynamics in Sequential Consumer Choice with Defaults - Journal of Marketing Research, 57 (6), 1096-1112 - doi: 10.1177/0022243720956642 - [link]
Stichting Objectief vergelijken
- Start date approval
- november 2022
- End date approval
- maart 2025
- Place
- 'S-GRAVENHAGE
- Description
- bestuurslid
choice modelling academy
- Start date approval
- maart 2023
- End date approval
- maart 2026
- Place
- LEEDS, UK
- Description
- online cursus
Spheremall BV
- Start date approval
- april 2023
- End date approval
- april 2026
- Place
- BREDA
- Description
- advisering, inzet is variabel
Thesis Hub Bachelor Economics
- Year
- 2023
- Course Code
- FEB63006
Text Analytics for Marketing
- Level
- master
- Year Level
- master
- Year
- 2023
- Course Code
- FEM11154
Natural Language Processing
- Level
- Master
- Year Level
- Master
- Year
- 2023
- Course Code
- EBDS20105
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