prof.dr. (Bas) ACD Donkers

Biography

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Erasmus School of Economics

Full professor | Business Economics
Email
donkers@ese.eur.nl
Room
E2-16
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Stichting Objectief vergelijken

Start date approval
november 2022
End date approval
maart 2025
Place
'S-GRAVENHAGE
Description
bestuurslid
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

choice modelling academy

Start date approval
maart 2023
End date approval
maart 2026
Place
LEEDS, UK
Description
online cursus
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Spheremall BV

Start date approval
april 2023
End date approval
april 2026
Place
BREDA
Description
advisering, inzet is variabel
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Thesis Hub Bachelor Economics

Year
2023
Course Code
FEB63006

Stichting Objectief vergelijken

Start date approval
november 2022
End date approval
maart 2025
Place
'S-GRAVENHAGE
Description
bestuurslid
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

choice modelling academy

Start date approval
maart 2023
End date approval
maart 2026
Place
LEEDS, UK
Description
online cursus
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Spheremall BV

Start date approval
april 2023
End date approval
april 2026
Place
BREDA
Description
advisering, inzet is variabel
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Text Analytics for Marketing

Level
master
Year Level
master
Year
2023
Course Code
FEM11154

Stichting Objectief vergelijken

Start date approval
november 2022
End date approval
maart 2025
Place
'S-GRAVENHAGE
Description
bestuurslid
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

choice modelling academy

Start date approval
maart 2023
End date approval
maart 2026
Place
LEEDS, UK
Description
online cursus
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Spheremall BV

Start date approval
april 2023
End date approval
april 2026
Place
BREDA
Description
advisering, inzet is variabel
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Natural Language Processing

Level
Master
Year Level
Master
Year
2023
Course Code
EBDS20105

Stichting Objectief vergelijken

Start date approval
november 2022
End date approval
maart 2025
Place
'S-GRAVENHAGE
Description
bestuurslid
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

choice modelling academy

Start date approval
maart 2023
End date approval
maart 2026
Place
LEEDS, UK
Description
online cursus
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Spheremall BV

Start date approval
april 2023
End date approval
april 2026
Place
BREDA
Description
advisering, inzet is variabel
  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making
  • Merel van Diepen

    Dynamics and Competition in Charitable Giving
  • Björn Vroomen

    The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
  • Tim Benning

    A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
  • Dimitrios Tsekouras

    No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
  • Ron van Schie

    Planning for retirement: Save more or retire later?
  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments
  • Luuk van Maasakkers

    Marketing modelling for large-scale assortments
  • Paniz Gorji

    PhD project in the marketing department at the Erasmus School of Economics
  • Wei Li

    Competition in the Retail Market of Consumer Packaged Goods
  • Martina Pocchiari

    Managing Successful and Resilient Shared-Interest Communities: The role of digitization technologies and disruptive events

News regarding prof.dr. (Bas) ACD Donkers

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In een podcast van Netspar gaat Bas Donkers in op het belang van communicatie omtrent pensioenproducten en de keuzes die men hierin heeft.

Netspar-subsidie van 250.000 euro voor Benedict Dellaert en Bas Donkers

Aan hoogleraren Marketing Benedict Dellaert en Bas Donkers van Erasmus School of Economics is een subsidie van 250.000 euro toegekend voor hun onderzoek naar…
Bas Donkers and Benedict Dellaert

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