prof.dr.

(Bas) ACD Donkers

Profile

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

• Featured publications (3)

  • B. Donkers, B.G.C. Dellaert, R.M. Waisman & G. Haubl (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57 (6), 1096-1112. doi: 10.1177/0022243720956642
  • B.G.C. Dellaert, S.B. Shu, T.A. Arentze, T. Baker, K. Diehl, B. Donkers, N.J. Fast, G. Haubl, H. Johnson, U.R. Karmarkar, H. Oppewal, B.H. Schmitt, J. Schroeder, S.A. Spiller & M. Steffel (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31 (4), 335-347. doi: 10.1007/s11002-020-09537-5
  • S. Lim, B. Donkers, P. van Dijl & B.G.C. Dellaert (2020). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science. doi: 10.1007/s11747-020-00740-4

• All publications (98)

  • Key publication (3)

    • B. Donkers, B.G.C. Dellaert, R.M. Waisman & G. Haubl (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57 (6), 1096-1112. doi: 10.1177/0022243720956642
    • B.G.C. Dellaert, S.B. Shu, T.A. Arentze, T. Baker, K. Diehl, B. Donkers, N.J. Fast, G. Haubl, H. Johnson, U.R. Karmarkar, H. Oppewal, B.H. Schmitt, J. Schroeder, S.A. Spiller & M. Steffel (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31 (4), 335-347. doi: 10.1007/s11002-020-09537-5
    • S. Lim, B. Donkers, P. van Dijl & B.G.C. Dellaert (2020). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science. doi: 10.1007/s11747-020-00740-4

  • Article (67)

    • Scholarly Publication (62)

      • T.L.J. Broekhuizen, O. Emrich, M.J. Gijsenberg, B. Donkers, M. Broekhuis & L.M. Sloot (2021). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research, 122, 902-914. doi: 10.1016/j.jbusres.2019.07.001
      • B. Donkers, B.G.C. Dellaert, R.M. Waisman & G. Haubl (2020). Preference Dynamics in Sequential Consumer Choice with Defaults. Journal of Marketing Research, 57 (6), 1096-1112. doi: 10.1177/0022243720956642
      • J. Veldwijk, J. Viberg Johansson, B. Donkers & E.W. de Bekker - Grob (2020). Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment. Value in Health, 23 (7), 945-952. doi: 10.1016/j.jval.2020.02.014
      • D. Tsekouras, B.G.C. Dellaert, A.C.D. Donkers & G. Haubl (2020). Product Set Granularity and Consumer Response to Recommendations. Journal of the Academy of Marketing Science, 48 (2), 186-202. doi: 10.1007/s11747-019-00682-6
      • B.G.C. Dellaert, S.B. Shu, T.A. Arentze, T. Baker, K. Diehl, B. Donkers, N.J. Fast, G. Haubl, H. Johnson, U.R. Karmarkar, H. Oppewal, B.H. Schmitt, J. Schroeder, S.A. Spiller & M. Steffel (2020). Consumer Decisions with Artificially Intelligent Voice Assistants. Marketing Letters, 31 (4), 335-347. doi: 10.1007/s11002-020-09537-5
      • E.W. de Bekker - Grob, B. Donkers, M. Bliemer, J. Veldwijk & J. Swait (2020). Can healthcare choice be predicted using stated preference data? Social Science & Medicine, 246:112736. doi: 10.1016/j.socscimed.2019.112736
      • M.F. Jonker, B. Donkers, L. Goossens, R. Hoefman, L. Jabbarian, E.W. de Bekker - Grob, M. Versteegh, G. Harty & S. Wong (2020). Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. Medical Decision Making, 40 (2), 198-211. doi: 10.1177/0272989X19897944
      • C.J.S. da Lourenço, B.G.C. Dellaert & A.C.D. Donkers (2020). Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice. Journal of Interactive Marketing, 49, 107-124. doi: 10.1016/j.intmar.2019.10.003
      • M.F. Jonker, B. Donkers, L.M.A. Goossens, R.J. Hoefman, L.J. Jabbarian, E. De Bekker-Grob, M.M. Versteegh, G. Harty & S. Wong (2020). Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. Medical Decision Making, 40 (2), 198-211. doi: 10.1177/0272989X19897944
      • S. Lim, B. Donkers, P. van Dijl & B.G.C. Dellaert (2020). Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions. Journal of the Academy of Marketing Science. doi: 10.1007/s11747-020-00740-4
      • E.W. de Bekker-Grob, J. Swait, H.T. Kassahun, M. Bliemer, M.F. Jonker, J. Veldwijk, K. Cong, J.M. Rose & B. Donkers (2019). Are Healthcare Choices Predictable? The Impact of Discrete Choice Experiment Designs and Models. Value in Health, 22 (9), 1050-1062. doi: 10.1016/j.jval.2019.04.1924
      • L.M.A. Goossens, M.F. Jonker, M.P.M.H. Rutten - van Molken, M. Boland, A.H.M. Slok, P. Salomé, C.P. van Schayck & B. Donkers (2019). The fold-in-fold-out design for DCE choice tasks: application to burden of disease. Medical Decision Making, 39 (4), 450-460. doi: 10.1177/0272989X19849461 [go to publisher's site]
      • L. Goossens, M.F. Jonker, M. Rutten-van Molken, M.R.S. Boland, A.H.M. Slok, P.L. Salome, O. van Schayck, J. van Veen, E.A. Stolk, B. Donkers, G.M. Asijee, G. van Breukelen, N. Chavannes, P.N. Dekhuijzen, S. Holverda, H.A.M. Kerstjens, D. Kotz, T. van der Molen & M. Twellaar (2019). The Fold-in, Fold-out Design for DCE Choice Tasks: Application to Burden of Disease. Medical Decision Making, 39 (4), 450-460. doi: 10.1177/0272989x19849461
      • V.R. Soekhai, C.L. Whichello, B. Levitan, J. Veldwijk, C.A. Pinto, B. Donkers, I. Huys, E. van Overbeeke, J. Juhaeri & E.W. de Bekker - Grob (2019). Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review. Drug Discovery Today, 24 (7), 1324-1331. doi: 10.1016/j.drudis.2019.05.001
      • M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2019). Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments. Health Economics, 28 (3), 350-363. doi: 10.1002/hec.3846
      • E.W. de Bekker - Grob, J. Veldwijk, M.F. Jonker, B. Donkers, J. Huisman, S. Buis, J. Swait, E. Lancsar, C. Witteman, G.J. Bonsel & P.J.E. Bindels (2018). The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment. Vaccine, 36 (11), 1467-1476. doi: 10.1016/j.vaccine.2018.01.054
      • M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2018). Advocating a Paradigm Shift in Health-State Valuations: The Estimation of Time-Preference Corrected QALY Tariffs. Value in Health, 21 (8), 993-1001. doi: 10.1016/j.jval.2018.01.016
      • M.F. Jonker, B. Donkers, E.W. de Bekker - Grob & E.A. Stolk (2018). Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments. Value in Health, 21 (7), 767-771. doi: 10.1016/j.jval.2017.10.002
      • S. Lim, M.F. Jonker, M. Oppe, B. Donkers & E.A. Stolk (2018). Severity-Stratified Discrete Choice Experiment Designs for Health State Evaluations. Pharmacoeconomics (Print), 36 (11), 1377-1389. doi: 10.1007/s40273-018-0694-6
      • B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 5 (1), 51-64. doi: 10.1007/s40547-017-0071-1
      • B. Donkers, M. van Diepen & P.H.B.F. Franses (2017). Do charities get more when they ask more often? Evidence from a unique field experiment. Journal of Behavioral and Experimental Economics, 66, 58-65. doi: 10.1016/j.socec.2016.05.006
      • M.F. Jonker, A.E. Attema, B. Donkers, E.A. Stolk & M.M. Versteegh (2017). Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment. Health Economics, 26 (12), 1534-1547. doi: 10.1002/hec.3445
      • L.M.A. Goossens, M.P.M.H. van Molken, M.R.S. Boland, B. Donkers, M.F. Jonker, A.H.M. Slok, Ph.L. Salome, C.P. van Schayck, J.C.C.M. in 't Veen & E.A. Stolk (2017). ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. BMJ Open, 7 (12). doi: 10.1136/bmjopen-2017-017831.
      • B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: 10.1287/mksc.2016.0985
      • R. van Schie, B.G.C. Dellaert & B. Donkers (2015). Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age. Journal of Economic Psychology, 50, 124-131. doi: 10.1016/j.joep.2015.06.010
      • M.F. Jonker, B. Donkers, B. Chaix, F.J. van Lenthe, A. Burdorf & J.P. Mackenbach (2015). Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data. Epidemiology, 26 (6), 888-897. doi: 10.1097/EDE.0000000000000378
      • E.W. de Bekker-Grob, A.C.D. Donkers, M.F. Jonker & E.A. Stolk (2015). Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide. The patient: Patient-Centered Outcomes Research, 8 (5), 373-384. doi: 10.1007/s40271-015-0118-z
      • L.M.A. Goossens, C.M.A. Utens, F.W. Smeenk, B. Donkers, C.P. van Schayck & M.P.M.H. Rutten - van Molken (2014). Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. Value in Health, 17 (5), 588-596. doi: 10.1016/j.jval.2014.05.004
      • M.F. Jonker, F.J. van Lenthe, B. Donkers, J.P. Mackenbach & A. Burdorf (2014). The effect of urban green on small-area (healthy) life expectancy. Journal of Epidemiology and Community Health, 68 (10), 999-1002. doi: 10.1136/jech-2014-203847
      • E.W. de Bekker-Grob, J.M. Rose, B. Donkers, M.L. Essink-Bot, C.H. Bangma & E.W. Steyerberg (2013). Men's preferences for prostate cancer screening: a discrete choice experiment. British Journal of Cancer, 108 (3), 533-541. doi: 10.1038/bjc.2013.5
      • M.F. Jonker, P. Congdon, F.J. van Lenthe, B. Donkers, A. Burdorf & J.P. Mackenbach (2013). Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach. Health & Place, 23 (September), 70-78. doi: 10.1016/j.healthplace.2013.04.003
      • M.F. Jonker, F.J. van Lenthe, B. Donkers, P. Congdon, A. Burdorf & J.P. Mackenbach (2013). The impact of nursing homes on small-area life expectancies. Health & Place, 19 (January), 25-32. doi: 10.1016/j.healthplace.2012.09.012
      • E.W. de Bekker-Grob, M. Bliemer, B. Donkers, M.L. Essink-Bot, I.J. Korfage, M.J. Roobol-Bouts, C.H. Bangma & E.W. Steyerberg (2013). Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment. British Journal of Cancer, 109 (3), 633-640. doi: 10.1038/bjc.2013.370
      • B.G.C. Dellaert, B. Donkers & A. van Soest (2012). Complexity Effects in Choice Experiment-Based Models. Journal of Marketing Research, 49 (3), 424-434. doi: 10.1509/jmr.09.0315
      • M.F. Jonker, F.J. van Lenthe, P.D. congdon, B. Donkers, A. Burdorf & J.P. Mackenbach (2012). Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications. American Journal of Epidemiology, 176 (10), 929-937. doi: 10.1093/aje/kws152
      • R. van Schie, A.C.D. Donkers & B.G.C. Dellaert (2012). Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? Journal of Economic Psychology, 33 (4), 882-896. doi: 10.1016/j.joep.2012.04.004
      • L.H.H.M. Boonen, B. Donkers & F.T. Schut (2011). Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? Health Services Research, 46 (2), 510-530. doi: 10.1111/j.1475-6773.2010.01196.x
      • N.M. Almeida Camacho, B. Donkers & S. Stremersch (2011). Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality. Marketing Science, 30 (2), 305-320. doi: 10.1287/mksc.1100.0624
      • L. Hol, E.W. de Bekker-Grob, L. van Dam, B. Donkers, E.J. Kuipers, J.D.F. Habbema, E.W. Steyerberg, M.E. van Leerdam & M.L. Essink-Bot (2010). Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment. British Journal of Cancer, 102 (6), 972-980. doi: 10.1038/sj.bjc.6605566
      • Y. Li, B. Donkers & B. Melenberg (2010). The econometric analysis of microscopic simulation models. Quantitative Finance, 10 (10), 1187-1201. doi: 10.1080/14697680903460176 [go to publisher's site]
      • E.W. de Bekker-Grob, L. Hol, B. Donkers, L. van Dam, J.D.F. Habbema, M.E. van Leerdam, E.J. Kuipers, M.L. Essink-Bot & E.W. Steyerberg (2010). Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening. Value in Health, 13 (2), 315-323. doi: 10.1111/j.1524-4733.2009.00670.x
      • E.W. de Bekker-Grob, R. Hofman, B. Donkers, M. van Ballegooijen, T.J.M. Helmerhorst, H. Raat & I.J. Korfage (2010). Girls' preferences for HPV vaccination: A discrete choice experiment. Vaccine, 28 (41), 6692-6697. doi: 10.1016/j.vaccine.2010.08.001
      • V. Kumar, L. Aksoy, B. Donkers, R. Venkatesan, T. Wiesel & S. Tillmanns (2010). Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13 (3), 287-319. doi: 10.1177/1094670510375602
      • G. Haeubl, B.G.C. Dellaert & B. Donkers (2010). Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3), 438-455. doi: 10.1287/mksc.1090.0525
      • M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does Irritation Induced by Charitable Direct Mailings Reduce Donations? International Journal of Research in Marketing, 26 (3), 180-188. doi: 10.1016/j.ijresmar.2009.03.007
      • B. Donkers, M. van Diepen & P.H.B.F. Franses (2009). Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application. Journal of Marketing Research, 46 (1), 120-133. doi: 10.1509/jmkr.46.1.120
      • M.E. Kruijshaar, M.L. Essink-Bot, B. Donkers, C.W.N. Looman, P.D. Siersema & E.W. Steyerberg (2009). A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus. BMC Medical Research Methodology, 9 (1), 31-10. doi: 10.1186/1471-2288-9-31
      • L.H.H.M. Boonen, F.T. Schut, B. Donkers & A.H.E. Koolman (2009). Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice. International Journal of Health Care Finance and Economics, 9 (4), 347-366. doi: 10.1007/s10754-009-9055-5 [go to publisher's site]
      • B. Donkers & M. Schafgans (2008). Estimation and Specification of Semiparametric Multiple Index Models. Econometric Theory, 24 (6), 1584-1606. doi: 10.1017/S0266466608080626
      • B. Donkers, P.C. Verhoef & M.G. de Jong (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics, 5 (2), 163-190. doi: 10.1007/s11129-006-9016-y
      • P.C. Verhoef, F. Langerak & B. Donkers (2007). Understanding brand and dealer retention in the new car market: The moderating role of brand tier. Journal of Retailing, 83 (1), 97-113. doi: 10.1016/j.jretai.2006.10.007
      • B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving Target Selection Rules from Endogenously Selected Samples. Journal of Applied Econometrics, 21 (5), 549-562. doi: 10.1002/jae.858 [go to publisher's site]
      • B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2005). Selecting Profitable Customers for Complex Services on the Internet. Journal of Service Research, 8 (1), 37-47. doi: 10.1177/1094670505276681
      • P.C. Verhoef & B. Donkers (2005). The effect of acquisition channels on customer loyalty and cross-buying. Journal of Interactive Marketing, 19 (2), 31-43. doi: 10.1002/dir.20033
      • B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Selective Sampling for Binary Choice Models. Journal of Marketing Research, 40 (4), 492-497. doi: 10.1509/jmkr.40.4.492.19395 [go to publisher's site]
      • E. Verwaal & B. Donkers (2003). Customs-related transaction costs, firm size and international trade intensity. Small Business Economics, 21 (3), 257-271. doi: 10.1023/A:1025702520091
      • E. Verwaal & B. Donkers (2002). Firm size and export intensity: solving a empirical puzzle. Journal of International Business Studies, 33 (3), 603-613.
      • P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2002). Changing perceptions and changing behavior in customer relationships. Marketing Letters, 13 (2), 121-134. doi: 10.1023/A:1016093819299
      • B. Donkers, B. Melenberg & A. van Soest (2001). Estimating risk attitudes using lotteries: a large sample approach. Journal of Risk and Uncertainty, 22 (2), 165-195. doi: 10.1023/A:1011109625844
      • P.C. Verhoef & B. Donkers (2001). Predicting customer potential value: an application to the insurance industry. Decision Support Systems, 32 (2), 189-199. doi: 10.1016/S0167-9236(01)00110-5
      • B. Donkers & A. van Soest (1999). Subjective measure of household preferences and financial decision. Journal of Economic Psychology, 20, 613-642.
      • M. Das & B. Donkers (1999). How certain are Dutch households about future income? An empirical analysis. The Review of Income and Wealth, 45, 325-338.

    • Professional Publication (4)

      • B. Donkers (2013). De consument kan niet kiezen. Tijdschrift voor Marketing, juni 2013, 44-45.
      • M. Van Diepen, B. Donkers & P.H.B.F. Franses (2011). Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96.
      • P.C. Verhoef, B. Donkers & C.H. de Vos van Steenwijk (2002). Telecombedrijven moeten werken aan klantwaarde. Marketing Tribune, 42, 10-11.
      • B. Donkers & E. Verwaal (2001). Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière. MAB, 75 (7/8), 314-320.

    • Semiscientific Publication (1)

      • S. Stremersch, N.M. Almeida Camacho & B. Donkers (2011). Voorspelbare fouten van huisartsen bij medische beslissingen. Economisch-Statistische Berichten, 96 (4612).

  • Report (17)

    • Scholarly Publication (16)

      • B. Donkers, C.J.S. da Lourenço, D.G. Goldstein & B.G.C. Dellaert (2013). Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions. The Netherlands: Netspar
      • B. Donkers, C.J.S. da Lourenço & B.G.C. Dellaert (2012). Measuring and Debiasing Consumer Pension Risk Attitudes. The Netherlands: Netspar
      • M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Dynamic and competitive effects of direct mailings: a charitable giving application. (Intern rapport, EI reprint reeks, no EI-1494). 3000 DR Rotterdam: Econometrics
      • M. van Diepen, B. Donkers & P.H.B.F. Franses (2009). Does irritation induced by charitable direct mailings reduce donation? (Intern rapport, EI reprint reeks, no EI-1525). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
      • B. Donkers, R. Paap, J.J. Jonker & P.H.B.F. Franses (2006). Deriving target selection rules from endogenously selected samples. (Intern rapport, Econometric Institute Reprint serie, no EI-1421). 3000 DR Rotterdam: Econometrics
      • M. van Diepen, B. Donkers & P.H.B.F. Franses (2006). Irritation Due to Direct Mailings from Charities. (Intern rapport, ERIM Report Series, no 029-MKT). 3000 DR Rotterdam: ERIM
      • B. Donkers & M. Schafgans (2003). A derivative based estimator for semiparametric index models. (Intern rapport, Econometric Institute / CentER Discussion Paper 2003-22, no EI 2003-08). :
      • B. Donkers, P.C. Verhoef & M. de Jong (2003). Predicting customer lifetime value in multi-service industries. (Intern rapport, ERIM Report Series Research in Management 2003, no 038-MKT). :
      • B.L.K. Vroomen, B. Donkers, P.C. Verhoef & P.H.B.F. Franses (2003). Purchasing complex services on the internet; an analysis of mortgage loan acquisitions. (Intern rapport, ERIM Report Series Research in Management 2003, no 075-MKT). :
      • B. Donkers & B. Meelenberg (2002). Testing the predictive performance of binary choice models. (Intern rapport, Econometric Institute, no EI 2002-01). :
      • B. Donkers, J.J. Jonker, P.H.B.F. Franses & R. Paap (2001). Deriving target selection rules from endogenously selected samples. (Intern rapport, ERIM Report Series (ERS-2001), no 68-MKT). :
      • B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2001). Using selective sampling for binary choice models to reduce survey costs. (Intern rapport, ERIM Report Series (ERS-2001), no 67-MKT). :
      • P.C. Verhoef, P.H.B.F. Franses & B. Donkers (2001). Changing perceptions and changing behavior in customer relationships. (Intern rapport, ERIM Report Sersies 2001, no 31-MKT). :
      • B. Donkers (2001). Predicting customer potential value. (Intern rapport, ERIM Report Series 2001, no 01-MKT). :
      • E. Verwaal & B. Donkers (2001). Firm size and export intensity: A transaction costs and resource-based perspective. (Intern rapport, ERIM Research Memorandum (ERS-2001), no 12-MKT). :
      • E. Verwaal & B. Donkers (2001). Customs-related transaction costs, firm size and international trade intensity. (Intern rapport, ERIM Research Memorandum (ERS-2001), no 13-MKT). :

    • Professional Publication (1)

      • B.G.C. Dellaert, B. Donkers, M. Turlings, T.B.M. Steenkamp & E. Vermeulen (2016). Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen. (Extern rapport, Netspar Design Papers, no 49). Tilburg: Netspar

  • Article in volume (2)

    • Scholarly Publication (1)

      • S. Wendel, B.G.C. Dellaert & B. Donkers (2018). Life Cycle Option Value The value of consumer flexibility in planning for retirement. In Design paper 106. Tilburg: Netspar

    • Professional Publication (1)

      • S. Wendel, M. Dai, B. Donkers & B.G.C. Dellaert (2016). Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making. In Netspar Survey Paper 48

  • Inaugural speech (1)

    • B. Donkers (2013). The customer cannot choose. (2013, april 12). Rotterdam: Erasmus Research Institute of Management

  • Other output (1)

    • B. Donkers, C.J.S. da Lourenço, B.G.C. Dellaert & D.G. Goldstein (2014). Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk.

  • Part of book - Chapter (2)

    • A.C.D. Donkers, C.J. da Silva Lourenço, D.G. Goldstein & B.G.C. Dellaert (2014). The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions. In A.E. Bronner & et al. (Eds.), Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227). Haarlem: Spaar en Hout
    • B. Donkers, P.H.B.F. Franses & P.C. Verhoef (2003). Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten. In A A (Ed.), Jaarboek Marktonderzoek Associatie (pp. 221-231). A: A

  • Supervised Theses (5)

    • R.J.G. van Schie (2017, september 28). Planning for Retirement: Save More or Retire Later? EUR (121 pag.) Prom./coprom.: prof.dr.ir. B.G.C. Dellaert & prof.dr. B. Donkers.
    • B.J.D. Jacobs (2017, december 22). Marketing Analytics for High-Dimensional Assortments. EUR Prom./coprom.: prof.dr. B. Donkers & prof.dr. D. Fok.
    • N.M. Almeida Camacho (2011, juni 24). Health and marketing. Essays on physician and patient decision-making. Erasmus University Rotterdam (206 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 237)) Prom./coprom.: prof.dr. S. Stremersch & prof.dr. B. Donkers.
    • M. van Diepen (2009, januari 22). Dynamics and competition in charitable giving. Erasmus University Rotterdam (183 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 159)) Prom./coprom.: Prof.Dr. P.H.B.F. Franses & prof.dr. B. Donkers.
    • B.L.K. Vroomen (2006, november 9). The effects of the internet, recommendation quality and decision strategies on consumer choice. Erasmus University Rotterdam (136 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 090)) Prom./coprom.: Prof.Dr. P.H.B.F. Franses & prof.dr. B. Donkers.

• Ancillary activities (4)

  eur holding

  Start date approval

  Apr/2019

  End date approval

  Apr/2022

  Place

  ROTTERDAM

  Description

  colleges voor EQI BV

  GSERM

  Start date approval

  Apr/2019

  End date approval

  Apr/2022

  Place

  ST.GALLEN, ZWITSERLAND

  Description

  summer course

  Stichting Objectief vergelijken

  Start date approval

  Apr/2019

  End date approval

  Apr/2022

  Place

  'S-GRAVENHAGE

  Description

  bestuurslid

  Spheremall BV

  Start date approval

  Apr/2020

  End date approval

  Apr/2023

  Place

  BREDA

  Description

  advisering, inzet is variabel

• Teaching (5)

  Natural Language Processing

  Title

  Natural Language Processing

  Year

  2020

  Year level

  Master

  Seminar Case Studies in Data Science and

  Title

  Seminar Case Studies in Data Science and

  Year

  2020

  Year level

  master

  Text Analytics for Marketing

  Title

  Text Analytics for Marketing

  Year

  2020

  Year level

  master

  Text Analytics for Marketing

  Title

  Text Analytics for Marketing

  Year

  2020

  Year level

  master

  Thesis Hub Bachelor Economics

  Title

  Thesis Hub Bachelor Economics

  Year

  2020

• PhD list (13)

  • Luuk van Maasakkers

    Marketing modelling for large-scale assortments

    • 2018 -

  • Paniz Gorji

    PhD project in the marketing department at the Erasmus School of Economics

    • 2017 -
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness

    • 2012 - 2017
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness

    • 2012 - 2017
  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments

    • 2012 - 2017

  • Wei Li

    Competition in the Retail Market of Consumer Packaged Goods

    • 2009 - 2021
  • Ron van Schie

    Planning for retirement: Save more or retire later?

    • 2008 - 2017
  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies

    • 2008 - 2014
  • Tim Benning

    A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care

    • 2007 - 2011
  • Dimitrios Tsekouras

    No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making

    • 2006 - 2012
  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making

    • 2005 - 2011
  • Merel van Diepen

    Dynamics and Competition in Charitable Giving

    • 2004 - 2009
  • Björn Vroomen

    The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice

    • 2000 - 2006

• Editorial positions (1)

  International Journal of Research in Marketing

  Role

  Member Editorial Review Board

  Start date approval

  Apr/2009

• Present position

  Full Professor

  University

  Erasmus University Rotterdam

  School

  Erasmus School of Economics

  Department

  Business Economics

  Country

  The Netherlands

  Telephone

  0104082411