prof.dr. (Bas) A.C.D. Donkers

prof.dr. (Bas) A.C.D. Donkers

Professor of Marketing Research

Full Professor Erasmus School of Economics Business Economics
Erasmus University Rotterdam
H 15-06
+31 10 4082411

Latest academic publication

B.G.C. Dellaert, J. Swait, W. Adamowicz, T.A. Arentze, E. Bruch, E. Cherchi, C.G. Chorus, B. Donkers, F. Feinberg, A.A.J. Marley & L. Salisbury (2018). Individuals’ Decisions in the Presence of Multiple Goals. Customer Needs and Solutions, 1-14. doi:

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Bas Donkers is a professor of marketing research at the Erasmus School of Economics.

His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field.

He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam