Professor of Marketing Research
Full professor Erasmus School of Economics Business Economics
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- E2-16
- donkers@ese.eur.nl
‹ Back to overview
Profile
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
- V. Soekhai, B. Donkers, B. Levitan & E. W. de Bekker-Grob (2021) - Case 2 best-worst scaling: For good or for bad but not for both - Journal of Choice Modelling, 41 - doi: 10.1016/j.jocm.2021.100325 - [link]
- Sesil Lim, Bas Donkers, P van Dijl & Benedict Dellaert (2021) - Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions - Journal of the Academy of Marketing Science, 49 (4), 723-742 - doi: 10.1007/s11747-020-00740-4 - [link]
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - Understanding Large-Scale Dynamic Purchase Behavior - Marketing Science, 40 (5), 844-870 - doi: 10.1287/mksc.2020.1279
- EW (Esther) de Bekker - Grob, Bas Donkers, Jorien Veldwijk, Marcel Jonker, Sylvia Buis, Jan Huisman & Patrick Bindels (2020) - What Factors Influence Non-Participation Most in Colorectal Cancer Screening?: A Discrete Choice Experiment - The patient: Patient-Centered Outcomes Research, 14 (2), 269–281 - doi: 10.1007/s40271-020-00477-w - [link]
- Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - Preference Dynamics in Sequential Consumer Choice with Defaults - Journal of Marketing Research, 57 (6), 1096-1112 - doi: 10.1177/0022243720956642 - [link]
- CJ Silva Lourenco, Benedict Dellaert & Bas Donkers (2020) - Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice - Journal of Interactive Marketing, 49, 107-124 - doi: 10.1016/j.intmar.2019.10.003 - [link]
- Jorien Veldwijk, J Viberg Johansson, Bas Donkers & Esther Grob (2020) - Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment - Value in Health, 23 (7), 945-952 - doi: 10.1016/j.jval.2020.02.014 - [link]
- Benedict Dellaert, SB Shu, TA Arentze, T (Tom) Baker, K Diehl, Bas Donkers, NJ Fast, G (Gerald) Haubl, H Johnson, UR Karmarkar, H Oppewal, BH Schmitt, J Schroeder, SA Spiller & M Steffel (2020) - Consumer Decisions with Artificially Intelligent Voice Assistants - Marketing Letters, 31 (4), 335-347 - doi: 10.1007/s11002-020-09537-5 - [link]
- Marcel Jonker, Bas Donkers, L Goossens, R Hoefman, L Jabbarian, Esther de Bekker - Grob, M Versteegh, G Harty & S Wong (2020) - Summarizing Patient Preferences for the Competitive Landscape of (Multiple Sclerosis) Treatment Options. - Medical Decision Making, 40 (2), 198-211 - doi: 10.1177/0272989X19897944 - [link]
- Esther Grob, Bas Donkers, MCJ Bliemer, Jorien Veldwijk & Joffre Swait JR (2019) - Can healthcare choice be predicted using stated preference data? - Social Science & Medicine, 246 - doi: 10.1016/j.socscimed.2019.112736 - [link]
- Dimitrios Tsekouras, Benedict Dellaert, Bas Donkers & G (Gerald) Haubl (2019) - Product Set Granularity and Consumer Response to Recommendations - Journal of the Academy of Marketing Science, 48 (2), 186-202 - doi: 10.1007/s11747-019-00682-6 - [link]
- TLJ Broekhuizen, O Emrich, MJ Gijsenberg, Bas Donkers, MJC Broekhuis & LM Sloot (2019) - Digital platform openness: Drivers, dimensions and outcomes - Journal of Business Research, 122, 902-914 - doi: 10.1016/j.jbusres.2019.07.001 - [link]
- LMA Goossens, Marcel Jonker, M Rutten-van Molken, M R S Boland, AHM Slok, PL Salome, OCP van Schayck, J van Veen, Elly Stolk, Bas Donkers, GM Asijee, G van Breukelen, NH Chavannes, PN Dekhuijzen, S Holverda, HAM Kerstjens, D Kotz, T van der Molen & M Twellaar (2019) - The Fold-in, Fold-out Design for DCE Choice Tasks: Application to Burden of Disease - Medical Decision Making, 39 (4), 450-460 - doi: 10.1177/0272989x19849461 - [link]
- Lucas Goossens, Marcel Jonker, Maureen Rutten - van Molken, M Boland, AHM Slok, PhL Salomé, CP van Schayck & Bas Donkers (2019) - The fold-in-fold-out design for DCE choice tasks: application to burden of disease. - Medical Decision Making, 39 (4), 450-460 - doi: 10.1177/0272989X19849461 - [link]
- Vikas Soekhai, Chiara Lauren Whichello, B Levitan, J Veldwijk, CA Pinto, Bas Donkers, I Huys, E van Overbeeke, J Juhaeri & Esther de Bekker - Grob (2019) - Methods for exploring and eliciting patient preferences in the medical product lifecycle: a literature review - Drug Discovery Today, 24 (7), 1324-1331 - doi: 10.1016/j.drudis.2019.05.001 - [link]
- Esther Grob, Joffre Swait JR, HT Kassahun, MCJ Bliemer, Marcel Jonker, Jorien Veldwijk, K Cong, JM (John) Rose & Bas Donkers (2019) - Are Healthcare Choices Predictable? The Impact of Discrete Choice Experiment Designs and Models - Value in Health, 22 (9), 1050-1062 - doi: 10.1016/j.jval.2019.04.1924 - [link]
- Marcel Jonker, Bas Donkers, Esther de Bekker - Grob & Elly Stolk (2018) - Attribute level overlap (and color coding) can reduce task complexity, improve choice consistency, and decrease the dropout rate in discrete choice experiments - Health Economics, 28 (3), 350-363 - doi: 10.1002/hec.3846 - [link]
- Sesil Lim, Marcel Jonker, M Oppe, Bas Donkers & Elly Stolk (2018) - Severity-Stratified Discrete Choice Experiment Designs for Health State Evaluations - Pharmacoeconomics (Print), 36 (11), 1377-1389 - doi: 10.1007/s40273-018-0694-6 - [link]
- Benedict Dellaert, Joffre Swait JR, W Adamowicz, TA Arentze, E Bruch, E Cherchi, CG Chorus, Bas Donkers, F Feinberg, AAJ Marley & L Salisbury (2018) - Individuals’ Decisions in the Presence of Multiple Goals - Customer Needs and Solutions, 5 (1), 51-64 - doi: 10.1007/s40547-017-0071-1 - [link]
- Marcel Jonker, Bas Donkers, Esther de Bekker - Grob & Elly Stolk (2018) - Effect of Level Overlap and Color Coding on Attribute Non-attendance in Discrete Choice Experiments - Value in Health, 21 (7), 767-771 - doi: 10.1016/j.jval.2017.10.002 - [link]
- Marcel Jonker, Bas Donkers, Esther de Bekker - Grob & Elly Stolk (2018) - Advocating a Paradigm Shift in Health-State Valuations: The Estimation of Time-Preference Corrected QALY Tariffs - Value in Health, 21 (8), 993-1001 - doi: 10.1016/j.jval.2018.01.016 - [link]
- Esther Grob, Jorien Veldwijk, Marcel Jonker, Bas Donkers, J Huisman, S Buis, Joffre Swait JR, E Lancsar, CLM Witteman, Gouke Bonsel & Patrick Bindels (2018) - The impact of vaccination and patient characteristics on influenza vaccination uptake of elderly people: A discrete choice experiment - Vaccine, 36 (11), 1467-1476 - doi: 10.1016/j.vaccine.2018.01.054 - [link]
- Lucas Goossens, Maureen Rutten - van Molken, MRS (Melinde) Boland, Bas Donkers, Marcel Jonker, AHM Slok, PhL Salome, CP van Schayck, JCCM in 't Veen & Elly Stolk (2017) - ABC Index: quantifying experienced burden of COPD in a discrete choice experiment and predicting costs. - BMJ Open, 7 (12) - doi: 10.1136/bmjopen-2017-017831.
- Bas Donkers, M van Diepen & Philip Hans Franses (2017) - Do charities get more when they ask more often? Evidence from a unique field experiment - Journal of Behavioral and Experimental Economics, 66, 58-65 - doi: 10.1016/j.socec.2016.05.006 - [link]
- Marcel Jonker, Arthur Attema, Bas Donkers, Elly Stolk & Matthijs Versteegh (2016) - Are Health State Valuations from the General Public Biased? A Test of Health State Reference Dependency Using Self-assessed Health and an Efficient Discrete Choice Experiment - Health Economics, 26 (12), 1534-1547 - doi: 10.1002/hec.3445 - [link]
- Bruno Jacobs, Bas Donkers & Dennis Fok (2016) - Model-based Purchase Predictions for Large Assortments - Marketing Science, 35 (3), 389-404 - doi: 10.1287/mksc.2016.0985
- Marcel Jonker, Bas Donkers, B Chaix, Frank van Lenthe, Lex Burdorf & Johan Mackenbach (2015) - Estimating the Impact of Health-related Behaviors on Geographic Variation in Cardiovascular Mortality A New Approach Based on the Synthesis of Ecological and Individual-level Data - Epidemiology, 26 (6), 888-897 - doi: 10.1097/EDE.0000000000000378
- Esther de Bekker - Grob, Bas Donkers, Marcel Jonker & Elly Stolk (2015) - Sample Size Requirements for Discrete-Choice Experiments in Healthcare: a Practical Guide - The patient: Patient-Centered Outcomes Research, 8 (5), 373-384 - doi: 10.1007/s40271-015-0118-z - [link]
- R van Schie, Benedict Dellaert & Bas Donkers (2015) - Promoting Later Planned Retirement: Construal Level Intervention Impact Reverses with Age - Journal of Economic Psychology, 50, 124-131 - doi: 10.1016/j.joep.2015.06.010 - [link]
- Lucas Goossens, CMA Utens, FW Smeenk, Bas Donkers, CP van Schayck & Maureen Rutten - van Molken (2014) - Should I stay or should I go home? A latent class analysis of a discrete choice experiment on hospital-at-home. - Value in Health, 17 (5), 588-596 - doi: 10.1016/j.jval.2014.05.004 - [link]
- Marcel Jonker, Frank van Lenthe, Bas Donkers, Johan Mackenbach & Lex Burdorf (2014) - The effect of urban green on small-area (healthy) life expectancy - Journal of Epidemiology and Community Health, 68 (10), 999-1002 - doi: 10.1136/jech-2014-203847
- Marcel Jonker, Frank van Lenthe, Bas Donkers, PD Congdon, Lex Burdorf & Johan Mackenbach (2013) - The impact of nursing homes on small-area life expectancies - Health & Place, 19 (January), 25-32 - doi: 10.1016/j.healthplace.2012.09.012 - [link]
- Marcel Jonker, PD Congdon, Frank van Lenthe, Bas Donkers, Lex Burdorf & Johan Mackenbach (2013) - Small-area health comparisons using health-adjusted life expectancies: A Bayesian random-effects approach - Health & Place, 23 (September), 70-78 - doi: 10.1016/j.healthplace.2013.04.003 - [link]
- Esther de Bekker - Grob, JM (John) Rose, Bas Donkers, Marie-louise Bot, CH Bangma VERVALLEN & Ewout Steyerberg (2013) - Men's preferences for prostate cancer screening: a discrete choice experiment - British Journal of Cancer, 108 (3), 533-541 - doi: 10.1038/bjc.2013.5 - [link]
- Esther de Bekker - Grob, MCJ Bliemer, Bas Donkers, Marie-louise Bot, Ida Korfage, Monique Roobol - Bouts, CH Bangma VERVALLEN & Ewout Steyerberg (2013) - Patients' and urologists' preferences for prostate cancer treatment: a discrete choice experiment - British Journal of Cancer, 109 (3), 633-640 - doi: 10.1038/bjc.2013.370 - [link]
- Benedict Dellaert, Bas Donkers & A van Soest (2012) - Complexity Effects in Choice Experiment-Based Models - Journal of Marketing Research, 49 (3), 424-434 - doi: 10.1509/jmr.09.0315 - [link]
- Marcel Jonker, Frank van Lenthe, PD congdon, Bas Donkers, Lex Burdorf & Johan Mackenbach (2012) - Comparison of Bayesian Random-Effects and Traditional Life Expectancy Estimations in Small-Area Applications - American Journal of Epidemiology, 176 (10), 929-937 - doi: 10.1093/aje/kws152 - [link]
- R van Schie, Bas Donkers & Benedict Dellaert (2012) - Saving Adequacy Uncertainty: Driver or Obstacle for Retirement Decision Making? - Journal of Economic Psychology, 33 (4), 882-896 - doi: 10.1016/j.joep.2012.04.004 - [link]
- Nuno Almeida Camacho, Bas Donkers & Stefan Stremersch (2011) - Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality - Marketing Science, 30 (2), 305-320 - doi: 10.1287/mksc.1100.0624 - [link]
- LHHM (Lieke) Boonen, Bas Donkers & Erik Schut (2011) - Channeling consumers to preferred providers and the impact of status-quo bias: does type of provider matter? - Health Services Research, 46 (2), 510-530 - doi: 10.1111/j.1475-6773.2010.01196.x - [link]
- Lieke Hol, Esther de Bekker - Grob, Leonie Dam, Bas Donkers, Ernst Kuipers, Dik Habbema, Ewout Steyerberg, M Leerdam & Marie-louise Bot (2010) - Preference for Colorectal Cancer Screening Strategies; a Discrete Choice Experiment - British Journal of Cancer, 102 (6), 972-980 - doi: 10.1038/sj.bjc.6605566 - [link]
- Esther de Bekker - Grob, Robine Hofman, Bas Donkers, Marjolein Ballegooijen, Helmerhorst, Hein Raat & Ida Korfage (2010) - Girls' preferences for HPV vaccination: A discrete choice experiment - Vaccine, 28 (41), 6692-6697 - doi: 10.1016/j.vaccine.2010.08.001 - [link]
- V Kumar, Lerzan Aksoy, Bas Donkers, Rajkumar Venkatesan, Thorsten Wiesel & Sebastian Tillmanns (2010) - Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value - Journal of Service Research, 13 (3), 287-319 - doi: 10.1177/1094670510375602 - [link]
- Esther de Bekker - Grob, Lieke Hol, Bas Donkers, Leonie Dam, Dik Habbema, M Leerdam, Ernst Kuipers, Marie-louise Bot & Ewout Steyerberg (2010) - Labeled versus Unlabeled Discrete Choice Experiments in Health Economics: An Application to Colorectal Cancer Screening - Value in Health, 13 (2), 315-323 - doi: 10.1111/j.1524-4733.2009.00670.x - [link]
- Youwei Li, Bas Donkers & Bertrand Melenberg (2010) - The econometric analysis of microscopic simulation models - Quantitative Finance, 10 (10), 1187-1201 - doi: 10.1080/14697680903460176 - [link]
- G Haeubl, Benedict Dellaert & Bas Donkers (2010) - Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search - Marketing Science, 29 (3), 438-455 - doi: 10.1287/mksc.1090.0525 - [link]
- M van Diepen, Bas Donkers & Philip Hans Franses (2009) - Does Irritation Induced by Charitable Direct Mailings Reduce Donations? - International Journal of Research in Marketing, 26 (3), 180-188 - doi: 10.1016/j.ijresmar.2009.03.007 - [link]
- Bas Donkers, M van Diepen & Philip Hans Franses (2009) - Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application - Journal of Marketing Research, 46 (1), 120-133 - doi: 10.1509/jmkr.46.1.120 - [link]
- ME Kruijshaar, Marie-louise Bot, Bas Donkers, Caspar Looman, PD (Peter) Siersema & Ewout Steyerberg (2009) - A labelled discrete choice experiment adds realism to the choices presented: preferences for surveillance tests for Barrett esophagus - BMC Medical Research Methodology, 9 (1), 31-10 - doi: 10.1186/1471-2288-9-31 - [link]
- LHHM (Lieke) Boonen, Erik Schut, Bas Donkers & AHE Koolman (2009) - Which preferred providers are really preferred? Effectiveness of insurers' channeling incentives on pharmacy choice - International Journal of Health Care Finance and Economics, 9 (4), 347-366 - doi: 10.1007/s10754-009-9055-5 - [link]
- Bas Donkers & M Schafgans (2008) - Estimation and Specification of Semiparametric Multiple Index Models - Econometric Theory, 24 (6), 1584-1606 - doi: 10.1017/S0266466608080626 - [link]
- Bas Donkers, PC Verhoef & Martijn de Jong (2007) - Modeling CLV: A test of competing models in the insurance industry - Quantitative Marketing and Economics, 5 (2), 163-190 - doi: 10.1007/s11129-006-9016-y - [link]
- PC Verhoef, F (Fred) Langerak & Bas Donkers (2007) - Understanding brand and dealer retention in the new car market: The moderating role of brand tier - Journal of Retailing, 83 (1), 97-113 - doi: 10.1016/j.jretai.2006.10.007 - [link]
- Bas Donkers, Richard Paap, JJ Jonker & Philip Hans Franses (2006) - Deriving Target Selection Rules from Endogenously Selected Samples - Journal of Applied Econometrics, 21 (5), 549-562 - doi: 10.1002/jae.858 - [link]
- BLK Vroomen, Bas Donkers, PC Verhoef & Philip Hans Franses (2005) - Selecting Profitable Customers for Complex Services on the Internet - Journal of Service Research, 8 (1), 37-47 - doi: 10.1177/1094670505276681 - [link]
- PC Verhoef & Bas Donkers (2005) - The effect of acquisition channels on customer loyalty and cross-buying - Journal of Interactive Marketing, 19 (2), 31-43 - doi: 10.1002/dir.20033 - [link]
- Bas Donkers, Philip Hans Franses & PC Verhoef (2003) - Selective Sampling for Binary Choice Models - Journal of Marketing Research, 40 (4), 492-497 - doi: 10.1509/jmkr.40.4.492.19395 - [link]
- E Verwaal & Bas Donkers (2003) - Customs-related transaction costs, firm size and international trade intensity - Small Business Economics, 21 (3), 257-271 - doi: 10.1023/A:1025702520091 - [link]
- E Verwaal & Bas Donkers (2002) - Firm size and export intensity: solving a empirical puzzle - Journal of International Business Studies, 33 (3), 603-613
- PC Verhoef, Philip Hans Franses & Bas Donkers (2002) - Changing perceptions and changing behavior in customer relationships - Marketing Letters, 13 (2), 121-134 - doi: 10.1023/A:1016093819299 - [link]
- PC Verhoef & Bas Donkers (2001) - Predicting customer potential value: an application to the insurance industry - Decision Support Systems, 32 (2), 189-199 - doi: 10.1016/S0167-9236(01)00110-5 - [link]
- Bas Donkers, B Melenberg & A van Soest (2001) - Estimating risk attitudes using lotteries: a large sample approach - Journal of Risk and Uncertainty, 22 (2), 165-195 - doi: 10.1023/A:1011109625844 - [link]
- M Das & Bas Donkers (1999) - How certain are Dutch households about future income? An empirical analysis - The Review of Income and Wealth, 45, 325-338
- Bas Donkers & A van Soest (1999) - Subjective measure of household preferences and financial decision - Journal of Economic Psychology, 20, 613-642
- Stefan Stremersch, Nuno Almeida Camacho & Bas Donkers (2011) - Voorspelbare fouten van huisartsen bij medische beslissingen - Economisch-Statistische Berichten, 96 (4612)
- Bas Donkers (2013) - De consument kan niet kiezen - Tijdschrift voor Marketing, juni 2013, 44-45
- Merel Van Diepen, Bas Donkers & Philip Hans Franses (2011) - Stijgen de inkomsten van goede doelen als ze vaker om een gift vragen? Inzichten van een veldexperiment - Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2011 (5), 81-96
- PC Verhoef, Bas Donkers & CH de Vos van Steenwijk (2002) - Telecombedrijven moeten werken aan klantwaarde - Marketing Tribune, 42, 10-11
- Bas Donkers & E Verwaal (2001) - Bedrijfskosten van douaneprocedures: analyse van een verborgen handelsbarrière - MAB, 75 (7/8), 314-320
- Bas Donkers, CJ Silva Lourenco, DG Goldstein & Benedict Dellaert (2014) - The Distribution Builder: An Interactive Online Tool to Support Consumers in Financial Investment and Pension Decisions - In A.E. Bronner & et al., Ontwikkelingen in het Marktonderzoek: Jaarboek 2014 MarktOnderzoekAssociatie (pp. 217-227) - Spaar en Hout
- Bas Donkers, Philip Hans Franses & PC Verhoef (2003) - Steekproeftrekking bij Onderzoek naar Zeldzame Uitkomsten - In A A, Jaarboek Marktonderzoek Associatie (pp. 221-231) - A
- Sonja Wendel, Benedict Dellaert & Bas Donkers (2018) - Life Cycle Option Value The value of consumer flexibility in planning for retirement - In Design paper 106 - Netspar
- Youwei Li, Bas Donkers & Bertrand Melenberg (2007) - The econometric analysis of agent-based models in finance: An application - In Intelligent Data Engineering and Automated Learning - IDEAL 2007 - 8th International Conference, Proceedings (pp. 1081-1091) - doi: 10.1007/978-3-540-77226-2_108 - [link] - Springer-Verlag Italia - 8th International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2007
- Sonja Wendel, M Dai, Bas Donkers & Benedict Dellaert (2016) - Consumer Retirement Planning over the Life Cycle: Normative and Behavioral Perspectives on Assisting Consumer Decision-Making - In Netspar Survey Paper 48
- Bas Donkers (2000) - Subjective information in economic decision making - Tilburg University
- Bas Donkers (2013) - The customer cannot choose - [link] - Erasmus Research Institute of Management (ERIM)
- Bas Donkers, CJ Silva Lourenco, Benedict Dellaert & DG Goldstein (2014) - Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk - [link]
- Bas Donkers, CJ Silva Lourenco, DG Goldstein & Benedict Dellaert (2013) - Building a Distribution Builder: Design Considerations for Financial Investment and Pension Decisions - [link] - Netspar
- Bas Donkers, CJ Silva Lourenco & Benedict Dellaert (2012) - Measuring and Debiasing Consumer Pension Risk Attitudes - [link] - Netspar
- M van Diepen, Bas Donkers & Philip Hans Franses (2009) - Dynamic and competitive effects of direct mailings: a charitable giving application - Econometrics
- M van Diepen, Bas Donkers & Philip Hans Franses (2009) - Does irritation induced by charitable direct mailings reduce donation? - DEPARTMENT OF ECONOMETRICS
- Bas Donkers, Richard Paap, JJ Jonker & Philip Hans Franses (2006) - Deriving target selection rules from endogenously selected samples - Econometrics
- M van Diepen, Bas Donkers & Philip Hans Franses (2006) - Irritation Due to Direct Mailings from Charities - ERIM
- Bas Donkers, PC Verhoef & M (Mireille) de Jong (2003) - Predicting customer lifetime value in multi-service industries
- Bas Donkers & M Schafgans (2003) - A derivative based estimator for semiparametric index models
- BLK Vroomen, Bas Donkers, PC Verhoef & Philip Hans Franses (2003) - Purchasing complex services on the internet; an analysis of mortgage loan acquisitions
- Bas Donkers & B Meelenberg (2002) - Testing the predictive performance of binary choice models
- E Verwaal & Bas Donkers (2001) - Firm size and export intensity: A transaction costs and resource-based perspective
- E Verwaal & Bas Donkers (2001) - Customs-related transaction costs, firm size and international trade intensity
- Bas Donkers, JJ Jonker, Philip Hans Franses & Richard Paap (2001) - Deriving target selection rules from endogenously selected samples
- Bas Donkers, Philip Hans Franses & PC Verhoef (2001) - Using selective sampling for binary choice models to reduce survey costs
- PC Verhoef, Philip Hans Franses & Bas Donkers (2001) - Changing perceptions and changing behavior in customer relationships
- Bas Donkers (2001) - Predicting customer potential value
- Benedict Dellaert, Bas Donkers, M Turlings, TBM Steenkamp & E Vermeulen (2016) - Naar een nieuwe aanpak voor risicoprofielmeting voor deelnemers in pensioenregelingen - Netspar
- M van Diepen, Bas Donkers & Philip Hans Franses (2006) - Dynamic and Competitive Effects of Direct Mailings - ERIM
- Bas Donkers (2009) - International Journal of Research in Marketing (Journal)
Spheremall BV
- Begindatum goedkeuring
- april 2020
- Einddatum goedkeuring
- april 2023
- Plaats
- BREDA
- Beschrijving
- advisering, inzet is variabel
Natural Language Processing
- Level
- Master
- Year
- 2021
- Year Level
- Master
- Course Code
- EBDS20105
Text Analytics for Marketing
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- FEM11154
Seminar Case Studies in Data Science and
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- FEM11153
Thesis Hub Bachelor Economics
- Year
- 2021
- Course Code
- FEB63006
