prof.dr. (Bas) ACD Donkers

prof.dr. (Bas) ACD Donkers

Professor of Marketing Research

Full professor Erasmus School of Economics Business Economics
Location
Burg. Oudlaan 50, Rotterdam
Room
E2-16
Email
donkers@ese.eur.nl
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Profile

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

Spheremall BV

Begindatum goedkeuring
april 2020
Einddatum goedkeuring
april 2023
Plaats
BREDA
Beschrijving
advisering, inzet is variabel

Natural Language Processing

Level
Master
Year
2021
Year Level
Master
Course Code
EBDS20105

Text Analytics for Marketing

Level
master
Year
2021
Year Level
master
Course Code
FEM11154

Seminar Case Studies in Data Science and

Level
master
Year
2021
Year Level
master
Course Code
FEM11153

Thesis Hub Bachelor Economics

Year
2021
Course Code
FEB63006

  • Nuno Almeida Camacho

    Health and Marketing: Essays on Physician and Patient Decision-Making
  • Merel van Diepen

    Dynamics and Competition in Charitable Giving
  • Björn Vroomen

    The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
  • Tim Benning

    A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
  • Dimitrios Tsekouras

    No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
  • Ron van Schie

    Planning for retirement: Save more or retire later?
  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Bruno Jacobs

    Marketing Analytics for High-Dimensional Assortments
  • Luuk van Maasakkers

    Marketing modelling for large-scale assortments
  • Paniz Gorji

    PhD project in the marketing department at the Erasmus School of Economics
  • Wei Li

    Competition in the Retail Market of Consumer Packaged Goods

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