dr. (Teresa) T De La Hera

Assistant Professor Erasmus School of History, Culture and Communication Department of Media and Communication

Location: Burg. Oudlaan 50, Rotterdam
Email: delahera@eshcc.eur.nl

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Teresa de la Hera is a Professor of Persuasive Gaming at Erasmus University. Her expertise is particularly related to understanding how digital games and new media technologies can be used as media for communication and tools for engagement, motivation, and persuasion. She conducts research at the Erasmus Research Centre for Media, Communication and Culture where she is member of the Research Cluster Gaming Matters. She is author of the book Digital Gaming and the Advertising Landscape, published by Amsterdam University Press.

She teaches in IBCoM, the International Bachelor's programme in Communication and Media as well as in the international MA Media and Bussiness. Please, visit her website (www.teresadelahera.org) for more detailed information about research and teaching.

Before joining the Department in September 2017, she was a Post-doctoral Researcher and Lecturer at the Department of Media and Culture Studies at Utrecht University. As a Post-doctoral researcher, she was a member of the NWO funded research project "Persuasive Gaming in Context" (www.persuasivegaming.nl) in which she explored the potential of digital games as media for persuasion.

Teresa started her academic career at the University of Santiago de Compostela in Spain in 2006 where she conducted research in the fields of new media and serious games. In 2010 she was a visiting PhD Candidate at the University of Amsterdam, where she spent four months under the supervision of Professor Jan Simons. Later on, in 2011, she moved to the Netherlands where she obtained an International PhD Fellowship to finish her PhD “Persuasive Structures in Advergames” at Utrecht University. Her thesis has been awarded as the Best Academic Work in the Field of Media Studies by the Consell de l’Audiovisual de Catalunya (Spain) in 2013.

She holds a BA in Journalism (track: Digital Journalism), a BA in Audiovisual Communication (track: Direction and Screenplay), and an MA in Communication and Advertising.

- T. De La Hera, E. Loos, W. van Wilgenburg, M.M. Versteeg, A. Paz Alencar, M. Simons, C. Lamoth & C. Finkenauer (2018). Using an ice-skating exergame to foster inter- cultural interaction between refugees and Dutch children. Cogent Education, 5 (1), 1-20. doi: 10.1080/2331186X.2018.1538587
  T. De La Hera (2018). The Persuasive Roles of Digital Games: The Case of Cancer Games. Media and Communication, 6 (2), 103-111. doi: 10.17645/mac.v6i2.1336 [go to publisher's site]
  T. De La Hera, E. Loos & M. Simons (2017). Benefits and factors influencing the design of intergenerational digital games: A Systematic Literature Review. Societies, 7 (18). doi: 10.3390/soc7030018 [go to publisher's site]
  T. De La Hera (2017). Persuasive Gaming: Identifying the different types of persuasion through games. International Journal of Serious Games, 4 (1), 31-39. doi: 10.17083/ijsg.v4i1.140 [go to publisher's site]
  T. De La Hera (2015). Collaborative Digital Games as Mediation Tool to Foster Intercultural Integration in Primary Dutch Schools. e-Learning Papers, 43, 13-23.
  M. Limia, X. López, C. Toural & T. De La Hera (2009). La participación en los diarios digitales europeos (España, Italia, Portugal y Francia) (Participation in European Digital Newspapers (Spain, Italy, Portugal and France). Tripodos, 33, 637-645.
- T. De La Hera (2019). Digital Gaming and the Advertising Landscape. (Games and Play). Amsterdam: Amsterdam University Press [go to publisher's site]
- T. De La Hera (2019). Advertising through Digital Games: Looking Beyond Simulations of Products and Services. In Ahmet Ayhan (Ed.), New Approaches in Media and Communication (pp. 21-31). Berlin: Peter Lang doi: 10.3726/b15661
  E. Loos, T. De La Hera, M. Simons & D. Gevers (2019). Setting Up and Conducting the Co-design of an Intergenerational Digital Game: A State-of-the-Art Literature Review. In Human Aspects of IT for the Aged Population. Design for the Elderly and Technology Acceptanc (pp. 56-69). Cham: Springer International Publishing doi: 10.1007/978-3-030-22012-9_5
  A.P. Alencar & T. De La Hera (2018). Mediating Intercultural Integration through Collaborative Video Games. In G. Sukthankar, K. Lakkaraju & R.T. Wigand (Eds.), Social Interactions in Virtual Worlds. Cambridge: Cambridget University Press
  R.S. Jacobs, J. Jansz & T. De La Hera (2017). The key features of persuasive games: A model and case analysis. In R. Kowert & T. Quandt (Eds.), New Perspectives on the Social Aspects of Digital Gaming: Multiplayer 2 (pp. 153-171). Oxford: Routledge
  T. De La Hera (2015). A Theoretical Model for the Study of Persuasive Communication through Digital Games. In J. Martí Parreño, C. Ruiz-Mafé & L. Scribner (Eds.), Engaging Consumers through Branded Entertainment and Convergent Media (pp. 74-88). Hershey, PA: IGI Global doi: 10.4018/978-1-4666-8342-6.ch004
  T. De La Hera (2014). Six factors that Determine the Conceptualization of Persuasive Strategies for Advergames: The Case study of "Tem de Tank”. In D. Ruggiero (Ed.), Cases on the Societal Effects of Persuasive Games (pp. 51-70). Hershey, PA: IGI Global doi: 10.4018/978-1-4666-6206-3.ch004
  
  T. De La Hera (2011). Get the Glass! In J. Martí Parreño (Ed.), Marketing y Publicidad en Internet Básico. Madrid, Spain: Starbook
- T. De La Hera (2018). Persuasive Games in Context: A Theoretical Model. In Proceedings 7th ECREA Conference: Centres and Peripheries: Communication, Research, Translation. Lugano, Switzerland
  T. De La Hera (2017). Identifying different persuasive gaming approaches for cancer patients. In J. Dias, P. Santos & R. Veltkamp (Eds.), Games and Learning Alliance Vol. 10653. Lecture Notes in Computer Science (pp. 64-72). Springer, Cham doi: 10.1007/978-3-319-71940-5_6
  T. De La Hera (2016). The Persuasive Roles of Digital Games: The Case of Cancer Games. In Proceedings 1st Joint International Conference of DiGRA and FDG. Dundee (Ireland): Abertay University
  T. De La Hera (2016). The Persuasive Roles of Digital Games: The Case of Cancer Games. In Proceedings 6º European Communication Conference (ECREA). Mediated (Dis)Continuities (pp. 261). Prague
  T. De La Hera (2013). A Conceptual Model for the Study of Persuasive Games. In Proceedings DiGRA 2013 International Conference. Atlanta (USA): Georgia Tech [go to publisher's site]
  T. De La Hera (2012). Persuasive Structures in Advergames. In Proceedings of 2012 International DiGRA Nordic Conference. Tampere (Finland): University of Tampere [go to publisher's site]
  X. Pereira Fariña, E. Machado, T. De La Hera & D. Kerber (2010). Information Architecture in Online Journalism. Methodology for designing the Information Architecture for a Mass Medium. In A. Larondo Urreta & K. Meso Ayerdi (Eds.), Proceedings II Congreso Internacional de Ciberperiodismo y web 2.0 (pp. 124-132). Bilbao (Spain): Universidad del País Vasco
  T. De La Hera (2010). Narrative in Advergames. A case study: Get the glass! In F. Sabés Turmo (Ed.), Proceedings XI Congreso de Periodismo Digital (pp. 472-487). Huesca (Spain)
  T. De La Hera, X. López García, X. Pereira Fariña & I. Portilla Manjón (2010). An Index to Calculate the Level of Convergence of a Medium. The Spanish case. In Proceedings 3rd European Communication Conference of ECREA. Hamburg (Germany): University of Hamburg
  T. De La Hera, X. López García, X. Pereira Fariña & I. Portilla Manjón (2009). Creating an Index to Calculate the Level of Convergence of a Medium. In Proceedings New Media and Information: Convergences and Divergences. Athens (Greece): Panteion University of Social and Political Sciences
  M. Limia Fernández, X. López García, T. De La Hera, X. Pereira Fariña & C. Toural Bran (2009). Databases: Touchstone for the Quality Journalism and the Academic Research. In Proceedings IAMCR Conference on Human Rights an Communication. Ciudad de México: Universidad Autónoma de la Ciudad de México
  M. Gago Mariño, M. Limia Fernández, C. Toural Bran, X. López García, T. De La Hera & X. Pereira García (2009). Creating an Index to Calculate the Level of Convergence of a Medium. In Proceedings 10 International Symposium on Online Journalism. Austin, TX (USA): University of Texas
  T. De La Hera (2009). Análisis Comparativo del Uso y Aprovechameinto de las Potencialidades de la Web 2.0 en los Portales de las Principales Ciudades de Galicia (Comparative Analysis of the Use of the Potential of the web 2.0 by the Websites of the Main Galician Cities). In Proceedings IX Congreso de Comunicación Local. Barcelona, Spain: Universitat Jaume I
  T. De La Hera (2009). Comunicación Institucional Online: un Modelo para el Análisis de Usos de las Potencialidades de la web 2.0. El Caso de la Gripe A (Institutional Communication Online: a Model for the Analysis of the Potential of the web 2.0. The Case of Influenza). In Proceedings I Congreso Internacional Latina de Comunicación. Tenerife, Spain
  T. De La Hera (2009). The Advergame. A Proposal for the Analysis of its Discourse. In Proceedings 6º Sopcom Conference. Lisbon, Portugal: Universidade Lusófona de Humanidades e Tecnologias
  T. De La Hera (2009). Institutional Online Communication: A methodological tool to analyze the use and exploitation of the potential of the Web 2.0. The case of Influenza. In Proceedings I Congreso Internacional Latina de Comunicación Social. Tenerife (Spain): Universidad de La Laguna [go to publisher's site]
- T. De La Hera (2019, juli 27). Setting up and conducting the co-design of an intergenerational digital game: A state-of-the-art literature review. Orlando, Florida, 21st International Conference on Human-Computer Interaction,.
  T. De La Hera (2018, november 1). Keynote: Advertising through digital games: Looking beyond simulations of products and services. Antalya, Turkey, 3rd International Media Studies Symposıum.
  T. De La Hera (2019, november 7). Co-designing a methodology to explore the role of digital games to foster social interactions during long-term hospitalization. Rotterdam, GAMECO2019. Games, Media and Communication: Quo Vadis?.
  T. De La Hera (2018, maart 7). Persuasive Games. Amsterdam, The Netherlands, Course: Technology for Games. MS Artificial Intelligence, University of Amsterdam.
  T. De La Hera (2016, april 28). Exploring the possibilities of intergenerational digital game design. Utrecht, The Netherlands, Dutch DiGRA Pitching Event.
  T. De La Hera (2016, februari 4). Increasing adherence to cancer treatments through persuasive games. Amsterdam, The Netherlands, Etmaal Conference 2016.
  T. De La Hera (2016, september 20). Gamification. Amsterdam, The Netherlands, Course: Fundamentals for Applied Games. MsC Game Studies, University of Amsterdam.
  T. De La Hera (2016, juni 12). Persuasive Games. Amsterdam, The Netherlands, Fundamentals for Applied Games, MsC Game Studies, UvA.
  T. De La Hera (2016, april 11). Digital Games as Persuasive Technology. Utrecht, The Netherlands, Course: Persuasive Technology. Utrecht University.
  T. De La Hera (2016, augustus 26). Persuasive Gaming. Utrecht, The Netherlands, Summer School on Multidisciplinary Game Research, Utrecht University.
  T. De La Hera (2015, september 20). Persuasive Gaming in Context. Amsterdam, The Netherlands, Games in Society, MsC Game Studies, University of Amsterdam.
  T. De La Hera (2015, februari 2). The Role of Endocentric Persuasion in Persuasive Games. In the panel Games for Change. Antwerp, Belgium, Etmaal Conference 2015.
  T. De La Hera (2015, mei 16). The persuasive properties of games. A case-based analysis. Lünenburg, Germany, 2015 DiGRA International Conference.
  T. De La Hera (2014, juni 17). Ethical dilemmas in the Media and Games Industry. Breda, NHTV Breda.
  T. De La Hera (2013, december 19). Serious Games. Utrecht, The Netherlands, Course: Computergames: Theorie en Cultuur. Minor in Game Studies, Utrecht University.
  T. De La Hera (2012, oktober 10). Digital Games as Media. Santiago de Compostela, Spain, BA in Journalism, University of Santiago de Compostela.
  T. De La Hera (2012, november 7). Videogames as Marketing Tool. Amsterdam, The Netherlands, Internet Marketing Course, HvA.
  T. De La Hera (2012, oktober 9). Conveying Ideas through Videogames. Vigo, Spain, BA in Audiovisual Communication, University of Vigo.
  T. De La Hera (2011, mei 5). Social Media and Professional Digital Identity. Santiago de Compostela, Spain, School of Engineering. University of Santiago de Compostela.
  
  L. Parat, T. De La Hera & F. Nack (2019, mei 26). Effects of Gamification on Concentration in e-learning Platforms. Washington, 69th Annual ICA Conference: Communication without boundaries.
  T. De La Hera (2019, september 19). Keynote: Persuasion and Digital Games. Lisbon, International Conference on Business Learning Games.
  T. De La Hera (2019, oktober 4). [Invited speaker] Roundtable discussion: Immersive Technology, Ethics and Digital Literacy. Amsterdam, Expertsessie Immersieve Media, Mediawijzer.
  T. De La Hera (2019, oktober 4). [Invited talk] Immersive technology for positive societal change. Amsterdam, Expertsessie Immersieve Media, Mediawijzer.
  T. De La Hera (2019, september 20). Panel Discussion: The future of business learning games. Lisbon, International Conference on Business Learning Games.
  T. De La Hera (2019, september 20). [Invited speaker] Panel discussion: The role of learning games in the future of education. Lisbon, Portugal, Conference on Business Learning Games, BEX Institute.
  T. De La Hera (2016, maart 15). The Efficicency of Serious Games. Amsterdam, The Netherlands, Veilig Werken? Game On! Safety at Work. Atos Consulting.
  T. De La Hera (2015, oktober 1). 5 Tips for designing both Fun and Efficient Applied Games that will Satisfy You and your Clients. Utrecht, The Netherlands, Control Conference.
  T. De La Hera (2015, december 15). Persuasive Structures in Advergames. Barcelona, Spain, Consell de l'Audiovisual de Catalunya.
  T. De La Hera (2014, oktober 27). In-company Master Class: Persuasive Structures in Digital Games. Amsterdam, The Netherlands, IJsfontein.
- T. De La Hera (2018). The Persuasive Roles of Digital Games. A Theoretical Model [Poster]. ICA Pre-Conference: Games everywhere, Gaming Everywhere: Prague (2018, mei 24).
  T. De La Hera (2014). Workshop: Challenges of Persuasion through Digital Games. Summerschool Identity and Interdisciplinarity in Games and Play Research, Utrecht University: (2014, augustus 27).
- T. De La Hera (2014). Best academic work - Persuasive Structures in Advergames (PhD Thesis). Consell de l’Audiovisual de Catalunya. XXVI Edition of the CAC Awards for Research on Audiovisual Communication: Barcelona, Spain (2014, december 15). Wetenschappelijk.
- X. López García, X. Pereira Fariña, M. Limia Fernández, C. Toural Bran & T. De La Hera (Ed.). (2012). Arquitectura de la Información (Information Architecture). (Novos Medios Research Group). Santiago de Compostela, Spain: Servizo de Publicacións da USC
  T. De La Hera, M.D. Calvo, M. Limia, X. López, M.L. Otero, C. Toural & X. Pereia (Ed.). (2012). Tendencias na converxencia dos medios de comunicación en Galicia 2007-2010 (Trends in Media Convergence in Spain 2007-2010). (Novos Medios Research Group). Santiago de Compostela, Spain: Servizo de Publicacións da USC
- T. De La Hera (2013, januari 31). Advergames: No es oro todo lo que reluce. . Retrieved Jan 18, 2019, from https://www.puromarketing.com/72/15116/advergames-todo-reluce.html
  
  D.D. Dumitrica, A.G. Fokkema, A.M.M. Hermans, A. Paz Alencar, T. De La Hera, R. Mittal & M.C.M. Sommier (2020, april 4). Seven changes to brace for after the Corona virus crisis. . Retrieved Dec 23, 2020, from https://theconversation.com/leading-an-online-social-movement-requires-offline-work-132618
  T. De La Hera (2018, oktober 11). (InterviewI) Why Fortnite is so successful? . Retrieved Jan 18, 2019, from https://www.erasmusmagazine.nl/en/2018/10/11/why-fortnite-is-so-successful/?noredirect=en_US
  T. De La Hera (2017, juni 1). (Interview) Videojuegos, una nueva vía para tratar el cáncer infantil. . Retrieved Jan 18, 2019, from https://www.adslzone.net/lab/ciencia/videojuegos-una-nueva-via-tratar-cancer-infantil
- T. De La Hera (Interview) (2017, mei 19). Videojuegos para la salud. Elena Morán y Teresa de la Hera. [podcast]. In Mágica Vida. https://www.ivoox.com/magica-vida-53-videojuegos-para-salud-elena-audios-mp3_rf_18785336_1.html
  T. De La Hera (Interview) (2018, okt 17). Game-industrie verdient miljarden door ‘lootboxes’. [podcast]. In HU YouNews. https://younews.hu.nl/1819-redactie5/2038/game-industrie-verdient-miljarden-door-lootboxes/
Internship
Title
Internship
Year
2020
Year level
BA-2
Bachelor's Thesis IBCoM
Title
Bachelor's Thesis IBCoM
Year
2020
Year level
BA-3
Bachelor's Thesis Class IBCoM
Title
Bachelor's Thesis Class IBCoM
Year
2020
Year level
BA-3
New Media Marketing and Advertising
Title
New Media Marketing and Advertising
Year
2020
Year level
MA
Master Class
Title
Master Class
Year
2020
Year level
MA, MA, MA, MA
Master's Thesis Media Studies
Title
Master's Thesis Media Studies
Year
2020
Year level
MA, MA, MA, MA
Communication Technology and its Impacts
Title
Communication Technology and its Impacts
Year
2020
Year level
BA-2, Minor, BA-2
Methods of media research II
Title
Methods of media research II
Year
2020
Year level
MA, MA, MA, MA
Assistant Professor
University
Erasmus University Rotterdam
School
Erasmus School of History, Culture and Communication
Department
Department of Media and Communication
Country
The Netherlands

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam

dr. (Teresa) T De La Hera

More information

Profile

All publications (70)

Article (6)

Book / Monograph / Book editorial (1)

Part of book - Chapter (7)

Scholarly Publication (6)

Professional Publication (1)

Article in volume (16)

Lecture (29)

Scholarly Publication (19)

Professional Publication (10)

Other output (2)

Award (1)

Book editorship (2)

Website / portal (4)

Other Publication (1)

Semiscientific Publication (3)

Television or radio appearance (2)

Teaching (8)

Present position

Assistant Professor

Address

Visiting address

Postal address

dr.
(Teresa) T De La Hera