Biography
Teresa de la Hera is a Professor of Persuasive Gaming at Erasmus University. Her expertise is particularly related to understanding how digital games and new media technologies can be used as media for communication and tools for engagement, motivation, and persuasion. She conducts research at the Erasmus Research Centre for Media, Communication and Culture where she is member of the Research Cluster Gaming Matters. She is author of the book Digital Gaming and the Advertising Landscape, published by Amsterdam University Press.
She teaches in IBCoM, the International Bachelor's programme in Communication and Media as well as in the international MA Media and Bussiness. Please, visit her website (www.teresadelahera.org) for more detailed information about research and teaching.
Before joining the Department in September 2017, she was a Post-doctoral Researcher and Lecturer at the Department of Media and Culture Studies at Utrecht University. As a Post-doctoral researcher, she was a member of the NWO funded research project "Persuasive Gaming in Context" (www.persuasivegaming.nl) in which she explored the potential of digital games as media for persuasion.
Teresa started her academic career at the University of Santiago de Compostela in Spain in 2006 where she conducted research in the fields of new media and serious games. In 2010 she was a visiting PhD Candidate at the University of Amsterdam, where she spent four months under the supervision of Professor Jan Simons. Later on, in 2011, she moved to the Netherlands where she obtained an International PhD Fellowship to finish her PhD “Persuasive Structures in Advergames” at Utrecht University. Her thesis has been awarded as the Best Academic Work in the Field of Media Studies by the Consell de l’Audiovisual de Catalunya (Spain) in 2013.
She holds a BA in Journalism (track: Digital Journalism), a BA in Audiovisual Communication (track: Direction and Screenplay), and an MA in Communication and Advertising.
Erasmus School of History, Culture and Communication
- delahera@eshcc.eur.nl
- Location
- Burg. Oudlaan 50, Rotterdam
Work
- Salvador Gómez-García & Teresa de la Hera Conde-Pumpido (2022) - Newsgames: The Use of Digital Games by Mass-Media Outlets to Convey Journalistic Messages - Games and Culture, 1-26 - doi: 10.1177/15554120221105461 - [link]
- Salvador Gómez-García, T (Teresa) De La Hera & Alfonso Cuadrado-Alvarado (2021) - Game Studies, Next Level? Nuevos horizontes para una disciplina emergente - Index Comunicacion, 11 (2), 13-20 - [link]
- Teresa De La Hera, Jeroen Jansz, JFF Raessens & B (Ben) Schouten (2021) - Persuasive Gaming in Context - doi: 10.2307/j.ctv1hw3z1d
- T (Teresa) De La Hera, J (Jeroen) Jansz, JFF (Joost) Raessens & B (Ben) Schouten (2021) - Persuasive Gaming in Context - doi: 10.5117/9789463728805
- Marko Siitonen, Teresa de la Hera & Felix Reer (2021) - Looking ahead in games research: Entry points into a pragmatic field of inquiry - Media and Communication, 9 (1), 1-4 - doi: 10.17645/MAC.V9I1.3685 - [link]
- T (Teresa) De La Hera & MC (Camila) Sarria Sanz (2021) - The role of spontaneous digital play during young patients’ cancer treatment - Media and Communication, 9 (1), 39-48 - doi: 10.17645/mac.v9i1.3216 - [link]
- T (Teresa) De La Hera & JFF (Joost) Raessens (2021) - Looking Beyond Persuasion Through Rule-Based Representations in Digital Games:: Designing Games to Shape, Reinforce, or Change Attitudes - [link]
- AC (Alysa) Karels & T (Teresa) De La Hera (2021) - Playful Strategies in Print Advertising - Eludamos: Journal for Computer Game Culture., 12 (1), 169-198
- Reyhaan King & Teresa De La Hera (2020) - Fortnite streamers as influencers: A study on gamers' perceptions - The Computer Games Journal, 9, 349-368 - doi: 10.1007/s40869-020-00112-6
- Delia Dumitrica, Aleid Fokkema, Anne-Mette Hermans, Amanda Paz Alencar, Teresa De La Hera, Radhika Mittal & Mélodine Sommier (2020) - Seven changes to brace for after the Corona virus crisis. - [link]
- Teresa De La Hera (2019) - Co-designing a methodology to explore the role of digital games to foster social interactions during long-term hospitalization
- Teresa De La Hera (2019) - [Invited speaker] Roundtable discussion: Immersive Technology, Ethics and Digital Literacy
- Teresa De La Hera (2019) - [Invited talk] Immersive technology for positive societal change
- Teresa De La Hera (2019) - [Invited speaker] Panel discussion: The role of learning games in the future of education
- Teresa De La Hera (2019) - Panel Discussion: The future of business learning games
- Teresa De La Hera (2019) - Keynote: Persuasion and Digital Games
- Teresa De La Hera (2019) - Setting up and conducting the co-design of an intergenerational digital game: A state-of-the-art literature review
- L Parat, Teresa De La Hera & F Nack (2019) - Effects of Gamification on Concentration in e-learning Platforms
- Teresa De La Hera (2018) - Keynote: Advertising through digital games: Looking beyond simulations of products and services
- Teresa De La Hera (2018) - Persuasive Games
- Teresa De La Hera (2014) - Best academic work - Persuasive Structures in Advergames (PhD Thesis). Consell de l’Audiovisual de Catalunya
Bachelor Thesis Class
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2022
- Course Code
- CM3051
Master Class
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM4500
Master Thesis
- Year Level
- MA, MA, MA, MA
- Year
- 2022
- Course Code
- CM5000
Bachelor Thesis
- Level
- BA-3
- Year Level
- BA-3
- Year
- 2022
- Course Code
- CM3050