Biography
Christoph Fuchs is Associate Professor at Rotterdam School of Management, Erasmus University. His research interests include customer empowerment and integration, new product development and design, consumer response to novel marketing strategies, and measurement theory. His research has been published or accepted for publication in journals such as the Journal of Marketing, Management Science, Journal of the Academy of Marketing Science, or Journal of Product Innovation Management and won, or was runner-up, for several academic awards including the Thomas C. Hustad Award Best Paper Award 2011 for the best paper published in the Journal of Product Innovation Management in 2011, and the MSI/H. Paul Root Award, for the paper with the most significant contribution to the advancement of the practice of market in the Journal of Marketing in 2012. Prior joining academica, he worked at IBM Central and Eastern Europe.
Rotterdam School of Management, Erasmus University
- cfuchs@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Sara Caprioli, Christoph Fuchs & Bram Van den Bergh (2023) - On Breaking Functional Fixedness. How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal - Journal of Consumer Research, 50 (1), 48-69 - doi: 10.1093/jcr/ucad010 - [link]
- A Granulo, Christoph Fuchs & Stefano Puntoni (2021) - Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts - Journal of Consumer Psychology, 31 (1), 72-80 - doi: 10.1002/jcpy.1181 - [link]
- S van Osselaer, Christoph Fuchs, M Schreier & Stefano Puntoni (2020) - The Power of Personal - Journal of Retailing, 96 (1), 88-100 - doi: 10.1016/j.jretai.2019.12.006
- Christoph Fuchs, Martijn de Jong & M Schreier (2019) - Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries - Management Science, 66 (10), 4359-4919 - doi: 10.1287/mnsc.2019.3397
- Christoph Fuchs, Fabian Sting, M Schlickel & O Alexy (2019) - The Ideator’s Bias: How Identity-induced Self-efficacy Drives Overestimation in Employee-driven Process Innovation - Academy of Management Journal, 62 (5) - doi: 10.5465/amj.2017.0438 - [link]
- Fabian Sting, Christoph Fuchs, M Schlickel & O Alexy (2019) - How to Overcome the Bias We Have Toward Our Own Ideas - Harvard Business Review, hbr.org (online) - [link]
- A Granulo, Christoph Fuchs & Stefano Puntoni (2019) - Psychological reactions to human versus robotic job replacement - Nature Human Behaviour - doi: 10.1038/s41562-019-0670-y - [link]
- Christoph Fuchs (2017) - How best to market a crowdsourced product? - RSM Discovery - Management Knowledge, 29 (1), 15-17 - [link]
- Christoph Fuchs & Daniel Trottier (2017) - Internet Surveillance after Snowden: A Critical Empirical Study of Computer Experts' Attitudes on Commercial and State Surveillance of the Internet and Social Media post-Edward Snowden - Journal of Information, Communication and Ethics in Society, 15 (4), 412-444 - doi: 10.1108/JICES-01-2016-0004 - [link]
- H Nishikawa, M Schreier, Christoph Fuchs & S Ogawa (2017) - The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments - Journal of Marketing Research, 54 (4), 525-539 - doi: 10.1509/jmr.15.0244 - [link]
- M Schreier, H Nishikawa, Christoph Fuchs & S Ogawa (2016) - Crowdsourced products sell better when they’re marketed that way - Harvard Business Review, 2016 (11) - [link]
- Christoph Fuchs, M Schreier & S MJ van Osselaer (2015) - The Handmade Effect: What’s Love Got to Do with It? - Journal of Marketing, 79 (2), 98-110 - doi: 10.1509/jm.14.0018
- Christoph Fuchs (2015) - When and why consumers prefer products from user-driven firms - RSM Discovery - Management Knowledge, 24 (4), 17-19 - [link]
- D Dahl, Christoph Fuchs & M Schreier (2014) - Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account - Management Science, 61 (8), 1978-1988 - doi: 10.1287/mnsc.2014.1999 - [link]
- Daniel Trottier & Christoph Fuchs (2014) - Social Media, Politics and the State: Protests, Revolutions, Riots, Crime and Policing in the Age of Facebook, Twitter and YouTube
- Christoph Fuchs, E Prandelli, M Schreier & D Dahl (2013) - All that is Users Might not be Gold: How Labeling Products as User-designed Backfires in the Context of Luxury Fashion Brands - Journal of Marketing, 77 (5), 75-91 - doi: 10.1509/jm.11.0330 - [link]
- Christoph Fuchs & Daniel Trottier (2013) - Social Media Surveillance & Society
- Christoph Fuchs & A Diamantopoulos (2012) - Consumer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers - Journal of Product Innovation Management, 29 (2), 229-244 - doi: 10.1111/j.1540-5885.2011.00892.x - [link]
- A Diamantopoulos, M Sarstedt, Christoph Fuchs, S Kaiser & P Wilczynski (2012) - Guidelines for Choosing between Multi-Item and Single-Item Scales for Construct Measurement: A Predictive Validity Perspective - Journal of the Academy of Marketing Science, 40 (3), 434-449 - doi: 10.1007/s11747-011-0300-3 - [link]
Publishing Academic Articles
- Level
- PhD
- Year Level
- PhD
- Year
- 2023
- Course Code
- BERMSKL021