(Atabak) A. Mehrdar MSc

Investigating Individual characteristic, internal feelings and behavioral decision-making processes and their effect in consumer behavior are the main interests in my Ph.D. project in business analytics, I use learning algorithms in combinations with microeconomics and psychology to find meaningful patterns in consumer behavior especially in online environments. What do businesses do wrong in their interactions with customers, how does dark net market reflect buyers and sellers intentions and how customer personality traits effect their purchase process are the projects I’m currently working on at ERIM.