(Atabak) A Mehrdar MSc

My research focuses on Individual characteristic, feelings, and behavioral decision-making processes and their effect on consumer behavior.  I use quantitative approaches, and learning algorithms to address research questions that usually lie within the combinations of microeconomics and psychology to find meaningful patterns in consumer behavior especially in online environments. What do businesses do wrong in their interactions with customers, how does the darknet market reflect buyers and sellers intentions and how customer personality traits affect their purchase process are my current research areas. My main research interests are pricing and quantitative marketing.

As for my background, I hold a Master's degree in Systems' Engineering and a Bachelor's degree in Industrial Engineering from Sharif University of Technology. I also have experience working as a developer, consultant, and project manager in the IT and telecommunication industries.