prof.dr. (Vardit) V Landsman - Schwartz

All publications (8)

• Article (5)

  • I. Ater & V. Landsman - Schwartz (2017). Testing Alternative Learning Theories: Evidence from Subscription Contracts (forthcoming). The Journal of Industrial Economics.
  • I. Ater & V. Landsman (2013). Do Customers Learn from Experience? Evidence from Retail Banking. Management Science, 59 (9), 2019-2035. doi: 10.1287/mnsc.1120.1694
  • S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi: 10.1287/mksc.1120.0757
  • V. Landsman & S. Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75 (6), 39-54. doi: 10.1509/jmkg.75.6.39
  • V. Landsman & M. Givon (2010). The Diffusion of a New Service: Combining Service Consideration and Brand Choice. Quantitative Marketing and Economics, 8 (1), 91-121. doi: 10.1007/s11129-009-9077-9

• Part of book - Chapter (3)

  • V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). -: Springer International Publishing
  • V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
  • N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic

Teaching (3)

PhD list (1)

Present position