Professor of Business Economics
Associate professor Erasmus School of Economics Business Economics
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- E2-09
- landsman@ese.eur.nl
More information
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Profile
Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
- Vardit Landsman & Stefan Stremersch (2020) - The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? - Journal of Marketing, 84 (3) - doi: 10.1177/0022242919901277
- Vardit Landsman & I Nitzan (2019) - Cross-decision social effects in product adoption and defection decisions - International Journal of Research in Marketing, 37 (2) - doi: 10.1016/j.ijresmar.2019.09.002
- I Ater & Vardit Landsman (2018) - Testing Alternative Learning Theories: Evidence from Subscription Contracts - The Journal of Industrial Economics, LXVI (4), 763-815 - doi: 10.1111/joie.12185
- Stefan Stremersch, Vardit Landsman & S Venkataraman (2013) - The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space - Marketing Science, 32 (1), 89-110 - doi: 10.1287/mksc.1120.0757
- I Ater & Vardit Landsman (2013) - Do Customers Learn from Experience? Evidence from Retail Banking - Management Science, 59 (9), 2019-2035 - doi: 10.1287/mnsc.1120.1694
- Vardit Landsman & Stefan Stremersch (2011) - Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry - Journal of Marketing, 75 (6), 39-54 - doi: 10.1509/jmkg.75.6.39
- Vardit Landsman & M Givon (2010) - The Diffusion of a New Service: Combining Service Consideration and Brand Choice - Quantitative Marketing and Economics, 8 (1), 91-121 - doi: 10.1007/s11129-009-9077-9
- Vardan Avagyan, Vardit Landsman & Stefan Stremersch (2017) - Marketing Models for the Life Sciences Industry - Springer
- Vardit Landsman, I Verniers & Stefan Stremersch (2014) - The Successful Launch and Diffusion of New Therapies - Springer
- Nuno Almeida Camacho, Vardit Landsman & Stefan Stremersch (2010) - The Connected Patient - Routledge Academic
- Vardit Landsman (2020) - A Chasm to Cross: From Research to Practice and Back - Erasmus Research Institute of Management (ERIM)
- Vardit Landsman & Stefan Stremersch (2020) - The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? - Journal of Marketing, 84 (3) - doi: 10.1177/0022242919901277
- Vardit Landsman & I Nitzan (2019) - Cross-decision social effects in product adoption and defection decisions - International Journal of Research in Marketing, 37 (2) - doi: 10.1016/j.ijresmar.2019.09.002
- I Ater & Vardit Landsman (2018) - Testing Alternative Learning Theories: Evidence from Subscription Contracts - The Journal of Industrial Economics, LXVI (4), 763-815 - doi: 10.1111/joie.12185
- Stefan Stremersch, Vardit Landsman & S Venkataraman (2013) - The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space - Marketing Science, 32 (1), 89-110 - doi: 10.1287/mksc.1120.0757
- I Ater & Vardit Landsman (2013) - Do Customers Learn from Experience? Evidence from Retail Banking - Management Science, 59 (9), 2019-2035 - doi: 10.1287/mnsc.1120.1694
- Vardit Landsman & Stefan Stremersch (2011) - Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry - Journal of Marketing, 75 (6), 39-54 - doi: 10.1509/jmkg.75.6.39
- Vardit Landsman & M Givon (2010) - The Diffusion of a New Service: Combining Service Consideration and Brand Choice - Quantitative Marketing and Economics, 8 (1), 91-121 - doi: 10.1007/s11129-009-9077-9
- Vardit Landsman & Stefan Stremersch (2020) - The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand? - Journal of Marketing, 84 (3) - doi: 10.1177/0022242919901277
- Vardit Landsman & I Nitzan (2019) - Cross-decision social effects in product adoption and defection decisions - International Journal of Research in Marketing, 37 (2) - doi: 10.1016/j.ijresmar.2019.09.002
- I Ater & Vardit Landsman (2018) - Testing Alternative Learning Theories: Evidence from Subscription Contracts - The Journal of Industrial Economics, LXVI (4), 763-815 - doi: 10.1111/joie.12185
- Stefan Stremersch, Vardit Landsman & S Venkataraman (2013) - The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space - Marketing Science, 32 (1), 89-110 - doi: 10.1287/mksc.1120.0757
- I Ater & Vardit Landsman (2013) - Do Customers Learn from Experience? Evidence from Retail Banking - Management Science, 59 (9), 2019-2035 - doi: 10.1287/mnsc.1120.1694
- Vardit Landsman & Stefan Stremersch (2011) - Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry - Journal of Marketing, 75 (6), 39-54 - doi: 10.1509/jmkg.75.6.39
- Vardit Landsman & M Givon (2010) - The Diffusion of a New Service: Combining Service Consideration and Brand Choice - Quantitative Marketing and Economics, 8 (1), 91-121 - doi: 10.1007/s11129-009-9077-9
- Vardan Avagyan, Vardit Landsman & Stefan Stremersch (2017) - Marketing Models for the Life Sciences Industry - Springer
- Vardit Landsman, I Verniers & Stefan Stremersch (2014) - The Successful Launch and Diffusion of New Therapies - Springer
- Nuno Almeida Camacho, Vardit Landsman & Stefan Stremersch (2010) - The Connected Patient - Routledge Academic
- Vardan Avagyan, Vardit Landsman & Stefan Stremersch (2017) - Marketing Models for the Life Sciences Industry - Springer
- Vardit Landsman, I Verniers & Stefan Stremersch (2014) - The Successful Launch and Diffusion of New Therapies - Springer
- Nuno Almeida Camacho, Vardit Landsman & Stefan Stremersch (2010) - The Connected Patient - Routledge Academic
- Vardit Landsman (2020) - A Chasm to Cross: From Research to Practice and Back - Erasmus Research Institute of Management (ERIM)
- Vardit Landsman (2020) - A Chasm to Cross: From Research to Practice and Back - Erasmus Research Institute of Management (ERIM)
Seminar Developing and Marketing New Pro
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- FEM11177
Innovation and Marketing
- Year
- 2021
- Course Code
- FEB53112
Innovation and Marketing
- Level
- minor
- Year
- 2021
- Year Level
- minor
- Course Code
- FEB53112M
Seminar Developing and Marketing New Pro
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- FEM11177
Innovation and Marketing
- Year
- 2021
- Course Code
- FEB53112
Innovation and Marketing
- Level
- minor
- Year
- 2021
- Year Level
- minor
- Course Code
- FEB53112M
