prof.dr. (Vardit) V Landsman - Schwartz
Professor of Business Economics
- Location
- Burg. Oudlaan 50, Rotterdam
- Telephone
- 0031104081285
- landsman@ese.eur.nl
Profile
Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
Vardit Landsman-Schwartz is a Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
- V. Landsman - Schwartz & I. Nitzan (2019). Cross-decision social effects in product adoption and defection decisions (forthcoming). International Journal of Research in Marketing. doi: 10.1016/j.ijresmar.2019.09.002
- I. Ater & V. Landsman - Schwartz (2018). Testing Alternative Learning Theories: Evidence from Subscription Contracts. The Journal of Industrial Economics, LXVI (4), 763-815. doi: 10.1111/joie.12185
- S. Stremersch, V. Landsman & S. Venkataraman (2013). The Relationship Between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space. Marketing Science, 32 (1), 89-110. doi: 10.1287/mksc.1120.0757
- I. Ater & V. Landsman (2013). Do Customers Learn from Experience? Evidence from Retail Banking. Management Science, 59 (9), 2019-2035. doi: 10.1287/mnsc.1120.1694
- V. Landsman & S. Stremersch (2011). Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry. Journal of Marketing, 75 (6), 39-54. doi: 10.1509/jmkg.75.6.39
- V. Landsman & M. Givon (2010). The Diffusion of a New Service: Combining Service Consideration and Brand Choice. Quantitative Marketing and Economics, 8 (1), 91-121. doi: 10.1007/s11129-009-9077-9
- V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry. In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models (pp. 385-430). -: Springer International Publishing
- V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
- N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
Innovation and Marketing
- Title
- Innovation and Marketing
- Year
- 2019
Innovation and Marketing
- Title
- Innovation and Marketing
- Year
- 2019
- Year level
- (minor)
Seminar Developing and Marketing New Pro
- Title
- Seminar Developing and Marketing New Pro
- Year
- 2019
- Year level
- (master)
-
Elio Keko
Essays on Innovation Generation in Incumbent Firms
-
Associate Professor
- University
- Erasmus University Rotterdam
- School
- Erasmus School of Economics
- Department
- Business Economics
- Country
- The Netherlands
- Telephone
- 0031104081285