Erasmus University Rotterdam

prof.dr.
(Moniek) MA Buijzen

prof.dr. (Moniek) MA Buijzen
Full Professor Erasmus School of Social and Behavioural Sciences Erasmus School of Social and Behavioural Sciences/ Behavioural Change
Location
Burg. Oudlaan 50, Rotterdam
Email
buijzen@essb.eur.nl

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Profile

Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways of changing behaviour. Moniek Buijzen studies how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum.

In 2019, she was awarded a prestigious Vici grant from the Netherlands Organisation for Scientific Research (NWO) for her project ‘SocialMovez: Effective and Responsible Health Campaigns for Adolescents Using Online Social Networks’. In this 5-year project, Buijzen and her team investigate how health campaigns for youth can be disseminated more effectively, via peer influencers in the online social network. Using…

Developments in communication technology open up unprecedented opportunities for healthy and sustainable ways of changing behaviour. Moniek Buijzen studies how the benefits of digital technology can be optimally used for a healthy and sustainable lifestyle, while keeping potential risks at a minimum.

In 2019, she was awarded a prestigious Vici grant from the Netherlands Organisation for Scientific Research (NWO) for her project ‘SocialMovez: Effective and Responsible Health Campaigns for Adolescents Using Online Social Networks’. In this 5-year project, Buijzen and her team investigate how health campaigns for youth can be disseminated more effectively, via peer influencers in the online social network. Using innovative data-analytic technologies, the SocialMovez team will reveal how online social network campaigns can be optimized, while safeguarding youth’s privacy and autonomy.

Building bridges with a team science approach
In her work, Buijzen aims for a continuous interaction between the development of theory, methodological advances, and innovative technological applications. Her team science approach is interdisciplinary, uniting elements from the fields of social sciences, health sciences, computer sciences, and law.

Buijzen is also actively involved in forging links between science and practice. Together with her colleague Esther Rozendaal she established the accessible and appealing online knowledge portal Bitescience.com.

Bio
Buijzen received her doctorate at the University of Amsterdam in 2003, where she subsequently worked as an assistant and associate professor. From 2012 to 2019, she was professor and chair of the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vici grant in 2019 for a 5-year research project studying the implementation of health campaigns through online social networks. Buijzen had previously received an NWO Veni grant (2003) and a Vidi grant (2008), and a Consolidator Grant from the European Research Council (ERC). Her work has been recognised with awards from the International Communication Association, the International Conference on Research in Advertising, and the Child and Teen Consumption Conference

      • M. Buijzen & E. Rozendaal (2012). De jonge consument. Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC

      • E. Rozendaal, E.A. van Reijmersdal & M. Buijzen (2019). Children's understanding of persuasion. In R. Hobbs & P. Mihailidis (Eds.), The international encyclopedia of media literacy. Hoboken, NJ: Wiley-Blackwell
      • R.N.H. de Leeuw & M. Buijzen (2017). Can media contribute to happiness in children and adolescents? In N.A. Jennings & S.R. Mazzarella (Eds.), 20 Questions about youth and the media (2nd ed.) (pp. 36-43). New York, NY: Peter Lang
      • M. Buijzen, E. Rozendaal & S.M. de Droog (2014). Food marketing and child health. In C. von Feilitzen & J. Stenersen (Eds.), Young people, media and health: Risks and rights (The Clearinghouse Yearbook; 2014) (pp. 121-128). Göteborg: Nordicom
      • M. Buijzen (2014). The family's role in children's interpretation of advertising. In M. Blades, C. Oates, F. Blumberg & B. Gunter (Eds.), Advertising to children: New directions, new media (pp. 137-157). London: Palgrave Macmillan UK
      • M. Buijzen, E. Rozendaal & E.A. van Reijmersdal (2013). Media advertising and consumerism: How children and adolescents understand and resist persuasive messages. In D. Lemish (Ed.), The Routledge international handbook of children, adolescents, and media (pp. 271-278). Oxon / New York: Routledge
      • E.A. van Reijmersdal, E. Rozendaal & M. Buijzen (2012). Brand prominence in advergames: Effects on children's explicit and implicit memory. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in advertising research. Vol. 3: Current insights and future trends (pp. 321-329). Wiesbaden: Springer Gabler
      • M. Buijzen & P.M. Valkenburg (2012). The intended and unintended effects of advertising on children. In A.N. Valdivia (Ed.), The international encyclopaedia of media studies (pp. 5:2:27). Malden, MA: Wiley-Blackwell doi: 10.1002/9781444361506.wbiems132
      • M. Buijzen (2010). Hoe ouders de strijd met de commercie kunnen aangaan. In K. Segers & J. Bauwens (Eds.), Maak mij wat wijs! Media kennen, begrijpen en zelf creëren (pp. 120-132). Leuven: Lannoo Campus
      • P.M. Valkenburg & M. Buijzen (2008). Fear responses to media entertainment. In S.L. Calvert & B.J> Wilson (Eds.), The Handbook of Children, Media and Development (pp. 334-352). Malden: Wiley-Blackwell
      • M. Buijzen (2008). Advertising: Responses across the life span. In W. Donsbach (Ed.), The International Encyclopedia of Communication, Volume 1 (pp. 105-107). Malden, MA: Blackwell doi: 10.1002/9781405186407.wbieca027
      • M. Buijzen & P.M. Valkenburg (2007). Purchase Influence Attempts. In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media (pp. 683-684). Thousand Oaks, CA: Sage
      • M. Buijzen (2007). Commercie in de jeugdcultuur: vette verleiders en weerbare kinderen. In H. Dagevos & G. Munnichs (Eds.), De obesogene samenleving: maatschappelijke perspectieven op overgewicht (pp. 95-102). Amsterdam: Amsterdam University Press
      • M. Buijzen & P.M. Valkenburg (2007). Advertising, Parent-Child Conflict and. In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media (pp. 43-44). Thousand Oaks, CA: Sage
      • M. Buijzen & P.M. Valkenburg (2007). Advertising, Intended vs. Unintended Effects of. In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media (pp. 38-40). Thousand Oaks, CA: Sage
      • P.M. Valkenburg & M. Buijzen (2007). Advertising, Purchase Requests and. In J.J. Arnett (Ed.), Encyclopedia of Children, Adolescents, and the Media (pp. 47-48). Thousand Oaks, CA: Sage
      • M. Buijzen & P.M. Valkenburg (2004). Een model voor de effecten van televisiereclame op kinderen. In Ontwikkelingen in het marktonderzoek. MOA-Jaarboek 2003 (pp. 21-37). Haarlem: De Vrieseborch [go to publisher's site]

      • M. Buijzen, K.E. Bevelander, L.B. Buijs, W.J. Burk, C.R. Smit & T.J. van Woudenberg (2019). Data of the MyMovez project. DANS EASY [Dataset].
      • T.J. van Woudenberg, K.E. Bevelander, W.J. Burk, C.R. Smit, L.B. Buijs & M. Buijzen (2019). Data of Study: Social Network Intervention to Promote Physical Activity among Adolescents. DANS EASY [Dataset]. doi: 10.17026/dans-zxr-qm28.

      • S.J. Opree, M. Buijzen & E.A. Van Reijmersdal (2017). Emerald literati award for highly commended article in European Journal of Marketing. Overig.
      • S.J. Opree, M. Buijzen & E.A. van Reijmersdal (2016). Top paper award of the Children, Adolescents and the Media Division of the International Communication Association. Annual meeting of the International Communication Association: Fukuoka, Japan (2016, juni 9 - 2016, juni 13). Overig.

  • Bitescience

    Start date approval
    Feb/2020
    End date approval
    Feb/2023
    Place
    AMSTERDAM

    Radboud Universiteit

    Start date approval
    Feb/2020
    End date approval
    Feb/2023
    Place
    NIJMEGEN

    RIVM CoronaGedragsUnit

    Start date approval
    May/2020
    End date approval
    May/2023
    Place
    DEN HAAG
    Description
    Wetenschappelijke adviesraad (WAR)

  • Journal of Advertising

    Role
    Editorial Board

    Journal of Children and Media

    Role
    Associate Editor

  • Full Professor

    University
    Erasmus University Rotterdam
    School
    Erasmus School of Social and Behavioural Sciences
    Department
    Erasmus School of Social and Behavioural Sciences/ Behavioural Change
    Country
    The Netherlands

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam

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