Digital Analytics and Customer Insights


Learn about data management methods, tools and strategies to optimise performance and business intelligence.

Key Facts & Figures

3 days
Instruction language

Start dates

This programme runs three times a year, click here for the exact start dates.


Do you feel your department is falling behind in collecting, analysing, and using data? Are you struggling with creating new value streams by  utilising customer-generated insights? If you need new tools to analyse data and methods to turn newly-generated insights into strategies that optimise performance, then this programme Digital Analytics and Customer Insights is right for you.

Learning objectives

After this RSM Executive Education programme, you will be able to:

  • speak about big data with confidence and understand its uses
  • identify and experiment with value-adding opportunities in your organisation
  • critically assess analytical methods and manage data analytics processes
  • solve business problems by using big data using predictive and prescriptive modelling
  • explore new opportunities by developing customer-centric insights through design thinking
  • connect and empathise with your customers, and know their unmet needs and desires by generating insights.

Open Programmes

Do you want to know which programme will benefit you most? Get in contact with our RSM programme advisor for more detailed information about this programme.

More information

In-company Programmes

Email address

All of our RSM open programmes can also be offered ‘in-company’ to a group of participants solely from your organisation. This allows you to concentrate fully on your organisation’s own issues and situation, and we can schedule the programme at the time and location you prefer. We can also tailor the content to fit your organisation’s needs. Please feel free to contact us for a no-obligation proposal and to explore the possibilities.

More information

Facts & Figures


€3,500 - We offer a 25% discount for alumni from Erasmus University Rotterdam and RSM. Click here for more information about the discount.

Excluding 21% tax
3 days
Offered by
Rotterdam School of Management, Erasmus University
Business administration
Course type
Instruction language


External link
Read more about this programme


This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/DA

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