Tone of voice
Erasmus is a university of ambitious thinkers and achievers. It’s an inspiring place where students, teachers and scientists from all over the world seek to have an impact on humanity, science and society. Both close to home – in Rotterdam – and in other parts of the world.
The way we write reflects our culture and the values the EUR stands for: bold inquisitiveness, responsibility and the search for connections with our environment and society. The tone of our texts conveys our authenticity and makes us recognisable to the outside world. Our personality traits are defined in the EUR Brand Identity Wheel: