The Enterprise of Fashion
Structures and Connections in the Fashion Industry since 1945
This project explores the relationship between fashion as a cultural phenomenon and a business enterprise, and to examine the transmission of fashion as a cultural form across national and international boundaries by intermediaries such as educational institutions, media outlets, advertisers, branders, trend forecasters, and retailers.
The Enterprise of Culture gathered a diverse team of principal Investigators and researchers from the universities of Leeds, Erasmus Rotterdam, Oslo, Newcastle, St Andrews and Heriot-Watt, alongside our Associated Partners, the V&A, London, and the Centre for Business, Stockholm.
This team of historians, management scholars, curators and fashion professionals has a strong commitment to public understanding and worked closely with other non-academic institutions, including the Marks and Spencer Company Archive in Leeds, and the sponsors of fashion-textile trade fairs throughout Europe, including Première Vision, Bread & Butter, and Messe Frankfurt.
Sponsors and partners
Humanities in the European Research Area (Hera)
University of Leeds
Victoria & Albert Museum, London
Centre for Business History, Stockholm