Visual language

Visual language that fosters coherence

All entities that are part of Erasmus University Rotterdam and that may use the corporate identity must use the visual language. In terms of the brand model, this matter concerns the brand and sub-brands in categories 1 and 2. Sub-brands in category 3, which provides greater scope in terms of corporate identity, therefore do not use this building block.

Unique sets of shapes that can readily be used

A comprehensive set of corporate shapes is available. In addition, organisational units that adhere to a derived corporate identity each have their own, unique set of shapes. They may also use the corporate set of shapes, provided that the colours are changed appropriately.
Click here for the corporate set of shapes and the secondary set of shapes.

Custom-made shapes

As an exception, it is possible to have new shapes made if required by the format or the message. These shapes are created by Fabrique or one of the preferred suppliers (PSLs). In addition, these shapes are always submitted to the brand committee for approval and may only be used after they have been expressly approved. Click here for more information about custom-made shapes.

Corporate communication

For corporate communication you use the corporate set of shapes, which consists of ten portrait- and ten landscape-shapes. The colours used in communication effort are always Erasmus Green and Erasmus Bright Green. You may invert these colours and you are also free to choose between the portrait- or landscape-set, dependent on what fits your communication effort best. 

Corporate set of portrait shapes 

The corporate set of shapes contains 10 portrait shapes.

Corporate set of landscape shapes 

The corporate set of shapes contains 10 landscape shapes.

Secondary communication

Each faculty, school or institute has its own secondary set of shapes. This secondary set of shapes usually consists of 3 portrait and 3 landscape shapes. If none of these shapes fits your communication effort, you are also allowed to use a corporate shape and transform the Erasmus Bright Green to the secondary (faculty) colour. Without expection, the secondary colour is used in combination with Erasmus Green for secondary communication-efforts. The secondary colour is thus never combined with Erasmus Bright Green. When combining the secondary shapes with photography, Erasmus Green may be replaced (the photo is thus combined with the secondary colour). Thereby the right faculty, school or institute remains clearly distinguishable.

Erasmus MC

Erasmus MC primarily applies its own corporate identity, but sometimes applies the university's corporate identity. Erasmus MC's secondary set of shapes consists of 3 portrait and 3 landscape shapes.

Erasmus School of History, Culture and Communication

ESHCC's secondary set of shapes consists of 3 portrait and 3 landscape shapes.

Erasmus School of Law

ESL's secondary set of shapes consists of 3 portrait and 3 landscape shapes.

Erasmus University College

EUC's secondary set of shapes consists of 3 portrait and 3 landscape shapes.

Erasmus School of Philosophy

ESPhil's secondary set of shapes consists of 3 portrait and 3 landscape shapes.

Erasmus School of Health, Policy & Management

ESHPM's secondary set of shapes consists of 3 portrait and 3 landscape shapes.

Rotterdam School of Management, Erasmus University (RSM)

RSM MC primarily applies its own corporate identity, but sometimes applies the university's corporate identity. RSM's secondary set of shapes consists of 3 portrait and 3 landscape shapes. You can visit RSM's brandtoolbox for further details on its corporate identity.

Erasmus School of Social and Behavioural Sciences

ESSB's secondary set of shape consists of 2 portrait and 2 landscape shapes.

Erasmus School of Economics

ESE's secondary set of shapes consists of 7 portrait and 2 landscape shapes.

International Institute of Social Studies

ISS's secondary set of shapes consists of 5 portrait and 4 landscape shapes. 

Marketing & Communications

As an exception, it is possible to have new shapes made if required by the format or the message. These shapes are created by Fabrique or one of the preferred suppliers (PSLs). In addition, these shapes are always submitted to the brand committee for approval and may only be used after they have been expressly approved. 

Flexible visual language

The visual language is flexible and therefore easy to use on carriers of different sizes. The following uses are permitted.

Marketing & Communications

Flipping

Shapes may be flipped both horizontally and vertically.

Marketing & Communications

Switching colours

Colours may be switched within the system.

Marketing & Communications

Cropping

Shapes may be cropped.

Marketing & Communications

Different shapes

Two different shapes may not be placed against each other.

Marketing & Communications

Stretching a shape

Shapes may not be stretched horizontally or vertically.

Marketing & Communications

Incorrect colour combination

Faculty colours are not mixed in communications, even if the resource created is the result of cooperation between two or more faculties or institutes. In such cases, the ‘neutral' corporate colours of EUR are used.

Footer ESHCC

Marketing & Communications

Footer ESE

Marketing & Communications

Footer ESSB

Marketing & Communications

Footer EUR Green

Marketing & Communications

Use of color gradation footer website only allowed for the website

The deviating color gradation of the footer of the website is only intended for the design of the website.
It is therefore not permitted to apply this color gradation in another place then on the website.

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