Cursus Persuasive Communication

Datum(s)

22, 23 and 28 September 2020, online programme

Kosten

€ 2.650,-

What kind of messages are best at cutting through the clutter in today's busy and 24-7 communication environment? Which messages are better remembered? Which principles of persuasive communication are most effective online, or within leadership and group settings in organisations?

This three-day masterclass will give you the answers to these questions as you learn practical skills for A/B testing, neuromarketing and message design that you can immediately put into use in your own organisation. You will learn from practical exercises, industry examples and business cases, class discussions and online materials.

Learning objectives

In this three-day programme, you will:

  • Gain an in-depth understanding of persuasion theory from the fields of psychology, digital marketing and linguistics, based on research
  • Become familiar with persuasive language and body language
  • Acquire practical skills for important persuasion techniques such as framing, priming and rhetoric, and when to use them for best effect in a range of situations ranging from CEO speeches to online marketing platforms
  • Learn how to design messages using neuromarketing and A/B testing techniques, and roll them out as part of a multi-channel strategy
  • Learn how persuasive techniques are used by leaders, and how smart leaders have developed their communications skills.

Who should attend?

The masterclass is designed for experienced professionals in the fields of corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

 

Contact

Susanna Marco

E-mailadres
Telefoon
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree.

Datum(s)

22, 23 and 28 September 2020, online programme

Kosten

€ 2.650,-

BTW
Niet van toepassing
Startdatum
Tijdsduur
3 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University | Corporate Communication Centre
Discipline
Media en communicatie
Type
Cursus | Masterclass | Workshop | Executive programma
Voertaal
Engels
Instructievorm
online
Bekostiging
Privaatonderwijs

Aanmelden

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, contact programme manager Susanna Marco: https://www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/persuasive-communication/overview/