M. Pocchiari

M. Pocchiari
PhD Candidate RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Room
T 10-24
Telephone
Email
pocchiari@rsm.nl
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Profile

Martina Pocchiari is a Doctoral Candidate in Empirical Quantitative Marketing at the Rotterdam School of Management, Erasmus University.

Her research interests lie in the areas of brand community engagement and dynamics, information consumption and more broadly behavioral economics. 

Martina holds a BSc degree in Business and Economics (2015, cum laude) from the University of Bologna.  She also completed her MSc degree in Marketing Management at Rotterdam School of Management (2016, cum laude). During her master, Martina chose a specialization track in digital marketing and marketing analytics, and was a member of the Honours Programme cohort 2015-2016. Before starting her PhD in 2017, Martina was a…

Martina Pocchiari is a Doctoral Candidate in Empirical Quantitative Marketing at the Rotterdam School of Management, Erasmus University.

Her research interests lie in the areas of brand community engagement and dynamics, information consumption and more broadly behavioral economics. 

Martina holds a BSc degree in Business and Economics (2015, cum laude) from the University of Bologna.  She also completed her MSc degree in Marketing Management at Rotterdam School of Management (2016, cum laude). During her master, Martina chose a specialization track in digital marketing and marketing analytics, and was a member of the Honours Programme cohort 2015-2016. Before starting her PhD in 2017, Martina was a marketing research consultant at Pointlogic, a Nielsen company.

  • PhD Candidate

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam