Biography
Anniek Eigenraam (1991) is a Lecturer in Marketing Management at the Rotterdam School of Management (RSM). Before joining RSM, she studied Communication Science at the University of Amsterdam, and conducted her PhD-research in the area of customer brand engagement at the Marketing department of the Vrije Universiteit Amsterdam. Specifically, her research is focused on how consumers interact with and respond to brands through digital media.
Rotterdam School of Management, Erasmus University
Lecturer | Department of Marketing Management
- eigenraam@rsm.nl
- Room
- T04-004
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- S. F. Bernritter, Annemijn C. Loermans, Anniek Eigenraam & Peeter W. J. Verlegh (2022) - I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers' Self-Evaluation. - Journal of Interactive Marketing, 57 (1), 159-175 - doi: 10.1177/10949968221075993 - [link]
- Anniek Eigenraam, Jiska Eelen & Peeter W. J. Verlegh (2021) - Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. - Journal of Interactive Marketing, 54, 53-68 - doi: 10.1016/j.intmar.2020.11.001
- Anniek Eigenraam, Jiska Eelen, Arjen Van Lin & Peeter W. J. Verlegh (2018) - A Consumer-Based Taxonomy of Digital Customer Engagement Practices - Journal of Interactive Marketing, 44, 102-121 - doi: 10.1016/j.intmar.2018.07.002
- D. A. De Vries, A. M. Möller, M. S. Wieringa, Anniek Eigenraam & K. Hamelink (2018) - Social Comparison as the Thief of Joy: Emotional Consequences of Viewing Strangers' Instagram Posts. - Media Psychology, 21 (2), 222-245 - doi: 10.1080/15213269.2016.1267647
Onderzoeksproject
- Year Level
- bachelor 2, pre-master
- Year
- 2023
- Course Code
- BK2103
