dr. (Erjen) J.E.M. van Nierop

All publications (4)

• Other output (4)

  • H.W.I. Herpen, J.E.M. van Nierop & L.M. Sloot (2012). The relationship between in-store marketing and observed sales for organic versus fair trade products.
  • J.E.M. van Nierop, P.S.H. Leeflang, M.L. Teerling & K.R.E. Huizingh (2011). The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior.
  • J.E.M. van Nierop, R. Paap, B.J. Bronnenberg, P.H.B.F. Franses & M. Wedel (2010). Retrieving Unobserved Consideration Sets from Household Panel Data.
  • J.E.M. van Nierop, D. Fok & P.H.B.F. Franses (2008). Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements.

Ancillary activities (1)

Teaching (1)

Present position