Vardit Landsman-Schwartz is an Assistant Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in…
Vardit Landsman-Schwartz is an Assistant Professor in the Marketing Group, Erasmus School of Economics, Department of Business Economics. She has a PhD in Marketing, an MSc with honors in Operations and Decision Research, and a bachelor degree in Economics and Management, from Tel Aviv University, Recanati Graduate School of Business Administration. Her research interests are in consumer choice and particularly the analysis of choice processes within new markets.
I. Ater & V. Landsman - Schwartz (2017). Testing Alternative Learning Theories: Evidence from Subscription Contracts (forthcoming). The Journal of Industrial Economics.
V. Avagyan, V. Landsman - Schwartz & S. Stremersch (2017). Marketing Models for the Life Sciences Industry (forthcoming). In B. Wierenga & R. van der Lans (Eds.), Handbook of Marketing Decision Models. -: Springer International Publishing
V. Landsman, I. Verniers & S. Stremersch (2014). The Successful Launch and Diffusion of New Therapies. In Innovation and Marketing in the Pharmaceutical Industry. New York Heidelberg Dordrecht London: Springer
N.M. Almeida Camacho, V. Landsman & S. Stremersch (2010). The Connected Patient. In The Book on the Connected Customer: The Changing Nature of Consumer and Business Markets (Psychology Press). New York: Routledge Academic
Dept of Marketing Tel Aviv University Israel
Quantitative Marketing Strategy
Essays on Innovation Generation in Incumbent Firms