prof. (Willem) WJMI Verbeke

prof. (Willem) WJMI Verbeke

Professor of Sales and Account Management

Visiting professor Erasmus School of Economics Business Economics
Location
Burg. Oudlaan 50, Rotterdam
Email
verbeke@ese.eur.nl
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Profile

**Willem Verbeke is an endowed professor of sales and account management at the Erasmus School of Economics (ESE). **Professor Verbeke's research examines the applications of growth theory in marketing, the configural approach of sales organisations, emotions (especially self-conscious emotions) within marketing, network theory, and knowledge-based marketing. His current focus is neuro-economics and fMRI and endocrinology-based research. His papers have appeared in every major marketing journal as well as major psychology and organization behavior journals. Professor Verbeke is the founder of the Institute for Sales and Account Management, a market leader in sales education in the Netherlands. He has founded courses in E-commerce and knowledge-based marketing as well in his latest focus, neuroeconomics. He is the co-director and co-founder of Professional Capital, a firm that consults for knowledge-intensive firms in Europe. He is regularly interviewed in the press including the major television and radio stations and the leading newspapers and magazines in the Netherlands.

  • Willem Verbeke, S Backus & S van Rookhuijzen (1996) - Emotional contagion: an asset or a liability in sales

Verbeke Consulting

Begindatum goedkeuring
juli 2019
Einddatum goedkeuring
juli 2022
Plaats
ROTTERDAM
Beschrijving
kennis ontwikkeling - voordachten

  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies
  • Roeland Dietvorst

    Neural Mechanisms Underlying Social Intelligence and Their Relationship with the Performance of Sales Managers
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness

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