Biography
**Willem Verbeke is an endowed professor of sales and account management at the Erasmus School of Economics (ESE). **Professor Verbeke's research examines the applications of growth theory in marketing, the configural approach of sales organisations, emotions (especially self-conscious emotions) within marketing, network theory, and knowledge-based marketing. His current focus is neuro-economics and fMRI and endocrinology-based research. His papers have appeared in every major marketing journal as well as major psychology and organization behavior journals. Professor Verbeke is the founder of the Institute for Sales and Account Management, a market leader in sales education in the Netherlands. He has founded courses in E-commerce and knowledge-based marketing as well in his latest focus, neuroeconomics. He is the co-director and co-founder of Professional Capital, a firm that consults for knowledge-intensive firms in Europe. He is regularly interviewed in the press including the major television and radio stations and the leading newspapers and magazines in the Netherlands.
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Work
- Carlos J.S. Lourenço, Giuliana Isabella, Willem Verbeke, Khoi Vo, Angelika Dimoka & Richard P. Bagozzi (2023) - How songs from growing up and viewers' attachment styles affect video ads' effectiveness - Psychology and Marketing, 40 (1), 209-233 - doi: 10.1002/mar.21725 - [link]
- Haoye Sun, WJMI (Willem) Verbeke, Frank D. Belschak, JW (Jan) van Strien & L (Lei) Wang (2021) - Investigating managers’ fine-grained evaluation processes in organizations: Exploring two dual-process perspectives - Frontiers in Neuroscience, 15 - doi: 10.3389/fnins.2021.649941 - [link]
- Rumen Pozharliev, Matteo De Angelis, Dario Rossi, Simona Romani, Willem Verbeke & Patrizia Cherubino (2021) - Attachment styles moderate customer responses to frontline service robots: Evidence from affective, attitudinal, and behavioral measures - Psychology and Marketing, 38 (5), 881-895 - doi: 10.1002/mar.21475 - [link]
- Jolly Masih, Frank Belschak & WJMI (Willem) Verbeke (2019) - Mood configurations and their relationship to immune system responses: Exploring the relationship between moods, immune system responses, thyroid hormones, and social support - PLoS ONE, 14 (5) - doi: 10.1371/journal.pone.0216232 - [link]
- Haoye Sun, Willem J.M.I. Verbeke, Rumen Pozharliev, Richard P. Bagozzi, Fabio Babiloni & Lei Wang (2019) - Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee - Social Neuroscience, 14 (6), 635-648 - doi: 10.1080/17470919.2019.1566171 - [link]
- Willem Verbeke & Dave Teeuwsen (2018) - De Veerkrachtige Professional
- Willem Verbeke, Tsachi Ein-Dor, Michael Mokry & Pascal Vrti?ka (2018) - Epigenetic modification of the oxytocin and glucocorticoid receptor genes is linked to attachment avoidance in young adults - ATTACHMENT & HUMAN DEVELOPMENT - doi: 10.1080/14616734.2018.1446451 - [link]
- Willem Verbeke, RP Bagozzi & FD (Frank) Belschak (2018) - Exploring the effect of attachment styles and winning or losing a status contest on testosterone levels - Frontiers in Psychology - doi: 10.3389/fpsyg.2018.01051 - [link]
- Willem Verbeke & Q lemar (2017) - Doeltreffend Beïnvloeden
- Linda Couwenberg, Maarten Boksem, RC Dietvorst, L Worm, Willem Verbeke & Ale Smidts (2017) - Neural Responses to Functional and Experiential Ad Appeals: Explaining Ad Effectiveness - International Journal of Research in Marketing, 34 (2), 355-366 - doi: 10.1016/j.ijresmar.2016.10.005 - [link]
- Willem Verbeke (25 september 2023) - Studies from University of Ghent Have Provided New Information about Proteins (Consumers' Willingness-to-buy Pasta With Microalgae Proteins-which Label Can Promote Sales?)
- Willem Verbeke (19 november 2019) - Bridging Science and the Consumer: Key market trends and implications for the Irish food industry