prof. (Willem) WJMI Verbeke, PhD


**Willem Verbeke is an endowed professor of sales and account management at the Erasmus School of Economics (ESE). **Professor Verbeke's research examines the applications of growth theory in marketing, the configural approach of sales organisations, emotions (especially self-conscious emotions) within marketing, network theory, and knowledge-based marketing. His current focus is neuro-economics and fMRI and endocrinology-based research. His papers have appeared in every major marketing journal as well as major psychology and organization behavior journals. Professor Verbeke is the founder of the Institute for Sales and Account Management, a market leader in sales education in the Netherlands. He has founded courses in E-commerce and knowledge-based marketing as well in his latest focus, neuroeconomics. He is the co-director and co-founder of Professional Capital, a firm that consults for knowledge-intensive firms in Europe. He is regularly interviewed in the press including the major television and radio stations and the leading newspapers and magazines in the Netherlands.

Erasmus School of Economics

Visiting professor | Business Economics
Burg. Oudlaan 50, Rotterdam

More information


  • Willem Verbeke (25 september 2023) - Studies from University of Ghent Have Provided New Information about Proteins (Consumers' Willingness-to-buy Pasta With Microalgae Proteins-which Label Can Promote Sales?)

  • Willem Verbeke, S Backus & S van Rookhuijzen (1996) - Emotional contagion: an asset or a liability in sales

  • Wouter van den Berg

    Understanding Salesforce Behavior using Genetic Association Studies
  • Roeland Dietvorst

    Neural Mechanisms Underlying Social Intelligence and Their Relationship with the Performance of Sales Managers
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness

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