dr. A.K. Klesse

dr. A.K. Klesse
Assistant Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Room
-
Telephone
Email
klesse@rsm.nl

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Anne-Kathrin Klesse obtained her PhD from Maastricht University and then worked at Tilburg University as an Assistant Professor in Marketing. In October 2016, she joined Rotterdam School of Management, Erasmus University. She frequently spends time at Stanford Graduate School of Business as a visiting scholar. 

In her research, Anne-Kathrin studies consumer judgement and decision making. She is particularly interested in how we can nudge consumers to make "better" decisions, such as saving money, eating healthier or making sustainable consumption choices. One stream of her research focuses on the effect of expression modalities (e.g., whether consumers express a decision by speaking or button pressing) on consumer choice and…

Anne-Kathrin Klesse obtained her PhD from Maastricht University and then worked at Tilburg University as an Assistant Professor in Marketing. In October 2016, she joined Rotterdam School of Management, Erasmus University. She frequently spends time at Stanford Graduate School of Business as a visiting scholar. 

In her research, Anne-Kathrin studies consumer judgement and decision making. She is particularly interested in how we can nudge consumers to make "better" decisions, such as saving money, eating healthier or making sustainable consumption choices. One stream of her research focuses on the effect of expression modalities (e.g., whether consumers express a decision by speaking or button pressing) on consumer choice and judgment; for this research  she was awarded the prestigious VENI grant in 2015. In another stream of research, Anne-Kathrin explores how marketing strategies, such as providing product recommendations or allowing product customization, influence consumer judgement. 

Her research has been published in journals such as Journal of Consumer Research and International Journal of Research in Marketing. 

Anne-Kathrin currently teaches Marketing Beyond Borders: Managing Cross Cultural Challenges (M.Sc) and co-organizes the Honours Program (M.Sc). 

    • A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.
    • E.N. Garbinsky, A.K. Klesse & J. Aaker (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38 (6), 1047-62.
      • A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.
      • E.N. Garbinsky, A.K. Klesse & J. Aaker (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38 (6), 1047-62.
      • J. Geipel, C. Hadjichristidis & A.K. Klesse (2018). Barriers to sustainable consumption attenuated by foreign language use. Nature Sustainability, 1 (January), 31-33. doi: 10.1038/s41893-017-0005-9
      • A.K. Klesse, J. Levav & C. Goukens (2015). The Effect of Preference Expression Modalities on Self-Control. Journal of Consumer Research, 42 (4), 535-50.
      • E.N. Garbinsky, A.K. Klesse & J. Aaker (2014). Money in the Bank: Feeling Powerful Increases Saving. Journal of Consumer Research, 38 (6), 1047-62.
      • A.K. Klesse, C. Goukens, K. Geyskens & K. de Ruyter (2012). Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies. International Journal of Research in Marketing, 29 (4), 355-62.
  • Marketing Honours Class

    Title
    Marketing Honours Class
    Year
    2018
    Period
    MEL1
    Year level
    master (Marketing Management)

    Marketing Beyond Borders:

    Title
    Marketing Beyond Borders:
    Year
    2018
    Period
    MEL2
    Year level
    master (Marketing Management)
    • Gizem Yalcin

      Man versus Machine: Unraveling the Dynamics Between Humans and Machines in Consumer Behavior

    • Essays on Product Quality

      Anika Stuppy

      Essays on Product Quality

  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam