Place, Culture and Tourism

Understanding society in an era of mobility and globalization requires a thorough knowledge of the complex interplay between place, culture and tourism.

PhD Students about the programme

Henry Chow

“Tourism is about much more than economics and management - there's something about travelling that captures our imagination."                             

Click on the picture for Henry's story. 

Débora Póvoa

"It is the transition from an idea of a location to the actual experience of being in and transforming that location that I find fascinating.”

Click on the picture for Débora's story. 


Exploring all dimensions of tourism

How can we make sense of New Zealand's 50% increase in tourism after the release of the Lord of the Rings trilogy? What motivates over 1.5 million people each year to visit Auschwitz in Poland? And why are the majority of Air France's destinations former colonies of France? This master will help you understand the international and dynamic field of cultural tourism and help you jumpstart a career in this ever-expanding field.

The tourism sector has grown into one of the most important industries in today's world economy. Cities, regions and nations are involved in a non-stop competition for the favours of the global tourist flows. The field has become more and more diverse, as a result of globalization and digitization. As an increasing amount of people is able and eager to travel across the globe, different cultures around the world become interconnected. This calls for new professionals in culture and tourism, who possess the knowledge and skills to anticipate and understand the global dynamics between societies, cultures, media and tourism.

In this master, you focus on questions such as:

  • How can we disclose cultural heritage sites to international tourism in an environmentally and community friendly way?
  • Which opportunities and challenges does the tourist industry pose for Indigenous communities?
  • How do the history of tourism and our colonial heritage resonate in contemporary tourist practices?
  • How have globalization and the emergence of digital technologies affected tourism and other types of mobility?

In this programme, you will build upon a wide range of disciplines and innovative perspectives on tourism. You will develop your expertise by adopting different ways of looking at problems, finding creative solutions, providing advice and even implementing policy or organizational changes in the tourism industry. While looking at today's challenges, you will always keep in mind, and keep track of, the wider historical or contemporary socio-cultural context.

Five reasons to choose for Place, Culture and Tourism at the EUR 

  • Contrary to other tourism masters, this programme is truly interdisciplinary. You will study the relation between place, culture and tourism from various angles, including sociology, cultural economics, media studies and cultural studies.
  • Your broad theoretical knowledge of the field will make you an interesting candidate for many employers, as you can approach challenges in today's tourist industry from different perspectives.
  • Your lecturers are renowned researchers, who are partaking in global research projects. In their classes, they will provide you with knowledge of the most current and cutting-edge studies in the field.
  • Studying at Erasmus University Rotterdam means you will be part of a truly international environment. In this programme you will not only study intercultural communication, but experience it yourself.
  • Rotterdam is an upcoming tourist destination by itself, with a rich and vibrant cultural scene. The ideal place to start building your professional network!

Our students

The Master’s programme Place, Culture and Tourism in Rotterdam will be ideal for:

  • students who want to become creative and critical professionals in the field of tourism;
  • students who want to study tourism as part of the bigger picture and wish to understand the relations between tourism and international economies, societies, media and cultures.
  • students who want to pursue an academic career in the field of cultural studies, media studies and/or tourism studies.